Experienced music industry professional, with over 15 years of expertise collaborating with music managers, talent agents, and promoters across all aspects of concert touring.
Overview
16
16
years of professional experience
Work History
Consultant
237 Global
10.2024 - 05.2025
Collaborated with the CRO & EVP, Operations to help grow 237 Global's overall VIP & Fan Engagement footprint within the concert touring industry.
Served as a liaison between artist clients (promoters, managers, agents) and internal leadership to source, prioritize, and implement desired ticketing and product enhancements.
Assisted & advised the CRO & existing sales team in their pitches, as well as leading my own to connect 237 Global with A-list touring artists & secure their business.
Evaluated & improved current ticketing procedures, including; registration presale code distribution strategy, broker protections, demand analysis & predictions, and inventory management.
Architected a first of it's kind dynamic pricing & incremental revenue strategy to optimize pricing on existing VIP campaigns and identify new revenue streams to increase overall VIP package sales and grosses on the macro level.
Sr. Director, Artist Relations & Tour Execution
Ticketmaster
01.2021 - 07.2024
Served as the "face" of Ticketmaster Music, and primary point of contact, to the artist and touring community, developing & overseeing strong, consultative relations with key global and local promoters, agents, and managers.
Led business strategy, growth, and development for AEG Global Touring, Live Nation; Clubs & Theatres, Comedy Touring, and others . Managed key touring accounts, becoming a specialist in their unique needs and mapping those to Ticketmaster product and technology solutions.
Developed and led a team of Artist & Promoter Relations professionals (10+) to serve as operational account managers across Ticketmaster Music's +1000 annual North American Tours, ensuring consistency and service excellence across all campaigns.
Held a key developmental role in all of Ticketmaster Music's artist-facing products and programs, including; Verified Fan, Ticketmaster Request, Platinum Ticketing, Dynamic Pricing, VIP Ticketing, Album Bundles, TM+/Resale Activation.
Devised and implemented thoughtful & effective touring strategies - based on artist goals, and leveraging Ticketmaster's suite of products - for thousands of artists. Most notably; Paul McCartney, Elton John, The Rolling Stones, Justin Bieber, U2, Beyonce, Olivia Rodrigo, Phoebe Bridgers, Twenty One Pilots.
VP OF CREATIVE DEVELOPMENT/Lead Copywriter at Critical Content/SK Global GroupVP OF CREATIVE DEVELOPMENT/Lead Copywriter at Critical Content/SK Global Group