Summary
Overview
Work History
Education
Skills
Timeline
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Rich Schnippel

Rich Schnippel

Bristol,IN

Summary

Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.

Overview

22
22
years of professional experience

Work History

Founder/Partner

Encore RV
01.2021 - Current
  • Founded and led Encore RV, growing it into a recognized brand with three distinct model lines
  • Built and expanded a 65+ dealer network across the U.S and Canada
  • Managed multi-million dollar budgets, optimizing cost efficiencies, forecasting, and cash flow monitoring for sustained profitability
  • Designed and pioneered Encore RV’s exclusive Tri-Bond 360 Construction and patent-pending Core-Lite Construction for lightweight, 100% wood-free RVs
  • Drove innovation and product excellence, creating industry-leading and award-winning designs
  • Implemented customer-centric strategies, leveraging insights and feedback to refine product design and enhance the ownership experience
  • Successfully navigated the company through a devastating facility fire, overseeing relocation, insurance recovery, and operational continuity while maintaining profitability
  • Spearheaded brand development and marketing initiatives, crafting messaging that resonated with dealers and end consumers
  • Built and led a high-performance team, fostering a culture of innovation, accountability, and operational excellence

Director of Sales & Marketing

inTech Trailers
10.2010 - 08.2019
  • Transformed inTech Trailers from a startup to the most recognized and desirable motorsports trailer brand in the industry
  • Drove revenue growth from under $1M to over $50M annually
  • Developed and expanded a high-performing dealer network capable of selling highly customized aluminum motorsports and industrial trailers
  • Launched and scaled inTech RV, growing it to a 55+ dealer network that quickly surpassed the motorsports division
  • Designed and introduced award-winning RV models, including Luna, Sol, and Terra (Aucta), featuring the distinctive Tilt-Forward Design and panoramic front windshield
  • Directed all marketing efforts, including website development, social media, video content, advertising, trade shows, and promotions
  • Created impactful dealer training materials for both the motorsports and RV divisions
  • Secured high-profile marketing partnerships and licensing agreements with Carroll Shelby, Mac Tools, Cragar Wheels, and Paul Jr Design
  • Founded the successful 'Max the Tach' program, engaging grassroots racers and boosting brand goodwill by allowing fans to vote for a deserving team to win an inTech motorsports trailer
  • Developed exclusive industry designs, including custom aluminum extrusions for fenders, floors, and exterior trim

Director of Sales

American Legends Park
05.2009 - 10.2010
  • Developed and executed a sales strategy to fill a 17-field baseball complex with 50+ youth teams weekly from around the world
  • Implemented ScoutWare CRM, optimizing lead tracking and prioritization, engaging the most interested teams
  • Managed and trained a high-performance 'Boiler Room' sales team, maximizing call efficiency across multiple time zones
  • Designed targeted marketing campaigns to attract elite teams, increasing the park’s reputation and demand
  • Exceeded sales goals, securing over 60% of park capacity before construction began
  • Created international excitement, attracting teams from Japan, Europe, and China
  • Played a key role in facility design, including Championship Field, Players Village, and Downtown Main Street, crafting a premier destination for athletes and visitors

Regional Sales Manager

KZ-RV
10.2007 - 05.2009
  • Achieved over $18M in first-year sales, successfully launching the Inferno toy hauler in the western U.S Market
  • Built and strengthened dealer relationships, ensuring optimal inventory levels and successful product launches
  • Developed consultative sales strategies, helping dealers increase brand awareness, drive sales, and maintain strong margins
  • Provided direct dealer support, regularly visiting locations and training sales teams
  • Represented the brand at RV shows, enhancing product knowledge and customer engagement
  • Created and led a dealer training program, equipping both new and experienced salespeople with tools to compete in the market
  • Collaborated on product development, integrating dealer and customer feedback into improved designs

Regional Sales Manager / Director of Marketing

ATC
10.2002 - 10.2007
  • Drove explosive revenue growth, increasing sales from $3.5M to over $45M annually
  • Built a well-trained dealer network, specializing in custom-built aluminum motorsports and industrial trailers
  • Expanded product offerings, developing two new toy hauler lines to grow ATC’s market presence
  • Led all marketing efforts, including website development, collateral creation, and training materials, to enhance brand visibility and dealer engagement
  • Designed and implemented dealer training programs, ensuring ongoing support and sales success
  • Strengthened dealer relationships, providing hands-on training and regular visits to optimize sales performance
  • Increased national sales by implementing strategic marketing plans and nurturing key client relationships.

Education

Interpersonal & Public Communications

Bowling Green State University
Bowling Green, OH

Skills

  • Team Leadership
  • Strategic Thinking
  • Marketing
  • Product Development
  • Entrepreneurial and Innovative
  • Negotiation
  • Process Improvement

Timeline

Founder/Partner

Encore RV
01.2021 - Current

Director of Sales & Marketing

inTech Trailers
10.2010 - 08.2019

Director of Sales

American Legends Park
05.2009 - 10.2010

Regional Sales Manager

KZ-RV
10.2007 - 05.2009

Regional Sales Manager / Director of Marketing

ATC
10.2002 - 10.2007

Interpersonal & Public Communications

Bowling Green State University

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Rich Schnippel