RICH TUBIOLO
Santa Barbara,CA
Summary
With over 25 years of marketing, operations, finance and team leadership expertise, I have effectively and adaptively served more than 50 different organizations across multiple industries. Building upon my two decades of supervisory experience, I specialize in revealing core opportunities, creating optimal solutions and empowering diverse teams to achieve truly extraordinary results. As an award-winning, innovative, collaborative, data-driven strategist, marketer, educator, mentor, content creator and consultant, I bring a broad set of skills and experiential wisdom to any organization and endeavor.
Overview
29
29
years of professional experience
Work History
President
Marketing With Teeth
01.2006 - Current
- Supervise, train and mentor teams of up to 20 people
- Lead comprehensive operations, marketing, communications, business consulting, strategic planning, branding, financial management, event management, community relations, business development, public relations, strategic partnerships and client care effectively serving over 50 clients/brands
- Doubled annual revenues for dozens of businesses, programs and products
- Increased annual client and program margins by an average of 15%
- Led client reorganization efforts to vastly improve performance and reduce expenses by up to 30%
- Significantly improved operational efficiencies for at least two dozen clients
- Created and launched more than two dozen websites and multiple web stores
- Launched highly successful, benchmark community partnership initiatives, including health and fitness fairs, district-wide K-12 academic programs and community cycling campaigns serving over 20,000 people
- Managed up to 16 annual client events, often resulting in record-breaking attendance, engagement and sales
Director, Marketing & Communications
California Southern University
01.2021 - 01.2022
- Supervised, trained and mentored team of 5
- Directed all marketing, advertising, branding, communication programs and systems, media relations, risk prevention, crisis management and enrollment growth initiatives
- Increased average monthly leads by more than double, conversion rates by an average of 5% and monthly enrollments by 17%, while simultaneously lowering CPEs by 36%
- Restructured departments and systems to expand functional scope while reducing expenses by 18%
- Developed and directed highly successful, university-wide, comprehensive branding, technology, marketing, communications, PR crisis management and reorganization projects, programs and systems
- Launched new institution-wide revenue channels, including a public university merchandise webstore
Executive Vice President and Vice President, Sales and Marketing
Caribbean Coffee Company
01.2019 - 01.2021
- Supervised and mentored team of 8
- Led all operations, production, vendor relations, marketing and sales (B2B, B2C, and D2C)
- Led administrative operations, production, marketing and sales, and supervised all employees and contractors
- Optimized production and delivery efficiencies to transition from a 6-month inventory cycle to a 4-week cycle
- Increased wholesale customer base by 23%, sales revenue by 55% and margins by 12% amidst a global pandemic
- Established and leveraged strategic partnerships with distributors, vendors, stakeholders and a local racing team
- Led comprehensive rebrand to improve competitive positioning, expand viable markets and increase B2B, B2C and D2C market revenue
Professor, Course Author and Academic Review Board Member
Academy of Art University
01.2008 - 01.2020
- Taught and authored graduate and undergraduate courses for all schools, including entrepreneurship, marketing, professional communications and writing, career design and professional practices
- Developed content and provided instruction for over 5,000 students across multiple disciplines
Northern California Regional Manager, Marketing & Production
Kaiser Permanente
01.1996 - 08.2006
- Managed team of 10 to market Kaiser programs/services and led production and marketing for over 1,400 Health Education products serving 8 million members
- Directed tertiary care marketing and branding, national offices marketing implementation, communications and product management
- Increased product and program utilization by 300% over 3 years
- Directed multi-million-dollar initiatives driving implementation of the national 'Thrive' brand campaign
- Led the design, launch and branding for 44 new integrated mini sites in 4 months and increased related product utilization by 600% in 1 year
- Achieved 31% non-payroll and 32% payroll cost reduction within 3 years
- Directed event marketing and communications for up to 80 annual events
Education
Master's Degree - Business Administration (MBA)
Golden Gate University
San Francisco, California01.2022
Bachelor's Degree - English Literature (BA)
California State University
Northridge, California05.1993
Skills
- Advertising (Digital/Traditional)
- Brand Leadership
- Communications (all forms/levels)
- Community/Public Relations
- Financial Planning/Management
- Sales and Business Development
- Strategic Partnerships
- Strategic Planning
- Team Leadership
- Growth/Change Management
Other Related Experience
- Founder & Director, Band Clan Music Program, 2013-2015, Designed, implemented and directed this after-school teen rock band program, initially for one local school and then later developed a second program to meet demand for the entire City of Alameda, California.
- Account Director, TMP Worldwide, 2005-2006, Directed Major Accounts strategy, business development and campaign implementation, including research, planning, creative and media traffic for digital and traditional recruitment advertising.
Awards
- Top Marketing Consulting Agency, 2022-2023, The American Business Registry, President, Marketing With Teeth
- Media Innovator Award, Best Recreation & Leisure Agency, 2021 + 2022, Corporate Vision Magazine, President, Marketing With Teeth
- Best Roasted Coffee Manufacturer & Distributor, Southern California, 2020, LUXE Magazine, Executive Vice President, Caribbean Coffee Company
- Best Youth Music Program, 2013 - 2015, Best of Alameda, Founder & Director, Band Clan Music Program
Applications And Certifications
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Adobe Premiere Pro
- QuickBooks
- Recruit CRM
- WordPress
- Zoho CRM
- HubSpot CRM
- Microsoft Office Suite
- Microsoft Outlook
- Microsoft Teams
- Canvas
- FAA Drone Pilot
- Google Ads / Analytics
- Google Workspace
Timeline
Director, Marketing & Communications
California Southern University
01.2021 - 01.2022
Executive Vice President and Vice President, Sales and Marketing
Caribbean Coffee Company
01.2019 - 01.2021
Professor, Course Author and Academic Review Board Member
Academy of Art University
01.2008 - 01.2020
President
Marketing With Teeth
01.2006 - Current
Northern California Regional Manager, Marketing & Production
Kaiser Permanente
01.1996 - 08.2006
Master's Degree - Business Administration (MBA)
Golden Gate University
Bachelor's Degree - English Literature (BA)
California State University
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