Richa Abraham
Edina,MN
Summary
Dynamic analyst with a strong background in translating complex data into actionable strategies. Skilled in optimizing marketing and promotional efforts, contributing to significant revenue increases and effective product introductions in competitive markets.
Overview
8
8
years of professional experience
Work History
Founder & CEO
Wear N' Smile
Naperville, IL
06.2017 - Current
- Founded a registered charity focused on restoring dignity to the homeless through the donation of clean, comfortable clothing.
- Collected and redistributed over $8,000 worth of clothing.
- Coordinated events and promotions to drive community involvement and brand awareness.
- Led marketing campaigns to promote products and increase market visibility.
- Developed brand strategies to enhance customer engagement and loyalty.
Category & Account Analyst NSDP Program
Nestle
Edina, MN
01.2024 - Current
- Monitored industry trends to inform strategic planning and account management strategies.
- Delivered fact-based recommendations that shaped customer-specific growth strategies, directly contributing to increased revenue share and improved customer alignment.
- Enabled 4Ps (Product, Price, Place, Promotion) optimization by embedding data-driven storytelling into customer marketing and promotional strategies, enhancing executional excellence in-store.
- Identified high-potential growth zones by benchmarking retail performance across regions, resulting in the successful rollout of 3 new product lines in underperforming markets.
- Influenced trade and innovation planning by uncovering whitespace and distribution gaps, enabling timely new product introductions and promotional ROI improvements.
- Prepared detailed reports and presentations for management review and analysis.
Field Sales Representative NSDP Program
Nestlé
Virginia Beach, VA
06.2023 - 12.2023
- Exceeded promotional sales goals across local accounts through strategic display and event planning.
- Used Power BI to analyze sales trends and optimize execution.
- Ensured compliance with HQ promotions via up-selling and in-store activation.
- Developed strong relationships with retailers to promote Nestlé products.
- Organized product demonstrations to engage consumers and boost brand visibility.
Marketing Intern - Ad Sales
Walmart
Bentonville, AR
05.2022 - 08.2022
- Co-led the launch of a supplier campaign and rebranding of the Ad Sales platform of Walmart called Member Access Platform (MAP).
- Generated insight-driven product strategies to increase ad revenue.
- Expanded digital ecosystem by identifying social media partnerships.
- Analyzed competitor strategies to inform marketing decisions and tactics.
Social Media Marketing Intern
Sodexo
Remote
08.2021 - 05.2022
- Conducted social listening to analyze audience trends and sentiment.
- Collaborated with team members to develop content calendars and strategies.
- Developed content for social media campaigns targeting various audiences.
- Assisted in creating engaging social media content for diverse platforms.
- Supported analytics tracking to evaluate social media performance metrics.
Education
AI in Marketing -
Wharton Online, University of Pennsylvania
05.2025
BS - Advertising, CS
University of Illinois at Urbana-Champaign
01.2023
Skills
Power BI, Nielsen, Mailchimp, HubSpot, Google Analytics, Nestlé proprietary data analytics and marketing tools, LinkedIn, Meta Suite, YouTube, Twitter, HTML/CSS, SQL (basic), Canva, Social Listening Tools, Adobe AEM, Data-driven marketing, Storytelling, Trend analysis, Customer insight generation, Cross-functional collaboration, Sales
Websites
Timeline
Category & Account Analyst NSDP Program
Nestle
01.2024 - Current
Field Sales Representative NSDP Program
Nestlé
06.2023 - 12.2023
Marketing Intern - Ad Sales
Walmart
05.2022 - 08.2022
Social Media Marketing Intern
Sodexo
08.2021 - 05.2022
Founder & CEO
Wear N' Smile
06.2017 - Current
AI in Marketing -
Wharton Online, University of Pennsylvania
BS - Advertising, CS
University of Illinois at Urbana-Champaign
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