Overview
Work History
Education
Skills
Languages
Additional Information
Timeline
Generic

Richa Malik

Santa Monica,United States

Overview

11
11
years of professional experience

Work History

E-Commerce Merchandise Marketing Specialist

Mars
02.2021 - Current
  • Conceptualized strategic promotions by analyzing data & working inter-departmentally to create cohesive campaigns that were supported by digital content, social media & email marketing resulting in a +28% lift in revenue & traffic year over year.
  • Optimized overall site experience through search functionality, merchandising, & A/B testing.
  • Generated sales & site performance dashboards highlighting KPIs & performed analysis with recommendations.


E-commerce Merchandiser

E.l.f. Cosmetics
07.2021 - 01.2022
  • Merchandised website regularly across three locales (US, UK, & EU) optimizing the site to market new launches which resulted in exceeding sales plans by 11%.
  • Responsible for setting up all consumer facing product metadata (price, currency, & SEO etc.) on all PDPs across multiple product categories & tracked inventory levels of CPG (consumer packaged goods) that drove an increase in X% traffic month over month.
  • Pulled, analyzed, presented data, & identified trends on sales & performance (e.g. Net sales, variance, AOV, sessions, % contribution, & sell-through rate etc) that contributed to data driven decisions like forecasting & the monthly Sales & Operations Planning (S&OP) process.
  • Audited processes keeping efficiency at the forefront & lead the automation of the daily sales report with the DevOps team.
  • Cross-functionally collaborated on calendar management with the Marketing team to drive CRM initiatives across email, push, & SMS.

Merchandise Specialist

Nordstrom Rack
07.2019 - 06.2021
  • Supported the Buying Office by being accountable for end-to-end PO lifecycle including resolving inventory & shipping discrepancies & being the primary point of contact for shipping carriers & over 500+ vendors.
  • Generated weekly reports on sales & inventory levels that addressed business needs & drove re-orders.
  • Partnered with DFs (Distribution Facility) to decrease inventory put away time from 4.5 to 2 days that resulted in an increase of demand to $10M.
  • Ideated & implemented a new process that resulted in a significant decrease of mis-ships, vendor confusion, & capacity issues which allowed for the seamless pivot of supporting the need of the e-Comm business by redirecting $800k worth of inventory received at the full line stores during the Covid-19 global crisis with an outcome that exceeded initial projection by $1.8M.

Assistant Digital Merchandiser (Interim)

Nordstrom Rack
10.2020 - 03.2021
  • Managed monthly sales calendar that reflected strategies for demand plans across the Accessories department.
  • Analyzed data on product performance & customer interactions to leverage product placement on the website resulting in conversion, user experience, & financial gain.
  • Responsible for curating an event that placed in top 10 best performing events YTD that resulted in $458k in sales which exceeded sales projection by 175.4%.
  • Strategically worked with Buy Planners & Content Teams to align on campaigns & product assortment.

Product Display Specialist

Nordstrom Rack
09.2017 - 06.2019
  • Merchandised catalog to maximize user experience while adhering to strict guidelines on syntax & laws. Exceeded team's average & expectation (avg. 382 styles per day vs. team's avg of 182).
  • Finalized proofing keeping in mind the "Dock to Live" initiative while ensuring accuracy & consistency. Surpassed team's average (avg. 24 events per day vs. team's avg of 13).
  • Responsible for onboarding & training new employees as well as coached the importance of fostering relationships with cross functional stakeholders.

Purchase Order Associate

Nordstrom Rack
10.2013 - 08.2017
  • Liaised with the Financial Planners & Buyers (sole person in the company) approving all orders & ensuring data reflected on the OTB (Open to Buy) were accurate across all verticals.
  • Developed a more efficient PO system which supported PO growth & resulted in a decrease of discrepancies & a much more streamlined & simplified process.
  • Conducted competitor analysis that addressed the company's value proposition to ensure the company remained a leader within the off-price online industry.
  • Successfully lead a team of 8 while manager was on an 8 month leave of absence.

Education

Bachelor of Arts - Psychology

Pitzer College
Claremont, CA

Associate of Arts - Merchandise Marketing

Fashion Institute of Design & Merchandising
Los Angeles, CA

Skills

  • Microsoft Office
  • Salesforce
  • Google Analytics
  • Power BI
  • Digital Asset Manager
  • Sharepoint
  • Tableau
  • TABS
  • Microstrategy
  • Filemaker Pro
  • SQL
  • Keynote
  • Admin
  • Looker
  • Workflow
  • Great Plains
  • JDA
  • JWN
  • Arthur
  • COT
  • Demandware
  • E-requester
  • WMS
  • NOVS
  • CoreMetrics
  • Full Circle
  • Asana
  • Confluence
  • Trello
  • Shopify
  • Salsify

Languages

French
Hindi
Punjabi

Additional Information

  • Highly driven
  • Adaptable
  • Self-motivated
  • Time management
  • Extremely organized
  • Problem solver
  • Analytical
  • Multi-tasker
  • Detail orientated
  • Proactive team player
  • Independent worker
  • Leader

Timeline

E-commerce Merchandiser

E.l.f. Cosmetics
07.2021 - 01.2022

E-Commerce Merchandise Marketing Specialist

Mars
02.2021 - Current

Assistant Digital Merchandiser (Interim)

Nordstrom Rack
10.2020 - 03.2021

Merchandise Specialist

Nordstrom Rack
07.2019 - 06.2021

Product Display Specialist

Nordstrom Rack
09.2017 - 06.2019

Purchase Order Associate

Nordstrom Rack
10.2013 - 08.2017

Bachelor of Arts - Psychology

Pitzer College

Associate of Arts - Merchandise Marketing

Fashion Institute of Design & Merchandising

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Richa Malik