Richard A. Fisher, Jr.
Los Angeles,CA
Summary
In Real-estate its Location, Location, Location…. In Business its Differentiate, Differentiate, Differentiate…. (Roberto Goizueta – youngest CEO for Coca-Cola ever). First, we identify your company’s unique differentiation, value premise, brand position, and competitive strengths. Then I lead with a Strong Vision, Power of Perspective, and Persistent Hard Work to acquire Consistent Growth and Brand Recognition.
Overview
18
18
years of professional experience
1
1
Certification
Work History
President Sales & Marketing – Next Generation Formulating
Midland Morrison
01.2019 - Current
- Building Top-Performing Sales and Marketing Organizations Domestically & Globally that embraced the Highest Standards for Customer Relationship management with Retention & Growth in mind. This growth in sales comes from building relationships with businesses through identifying solutions that satisfy client’s needs while furthering their presence and growing their brand.
- Highlighted Accomplishments:
- Helped Invent & currently transforming the Nutraceutical, Health & Beauty and athletic medical device Industry with a Patent Pending Technology that increases Bioavailability by 20 fold in fat soluble lipids.
- Developed and Initiated strategic alliances with manufacturing facilities across the globe that are currently producing Next Generation products with this new technology.
- Spearheaded and Aligned many manufacturing and logistical organizations through my cross functional skills to increase to market New product line extensions for many $500,000 to $5,000,000 businesses.
- Negotiated contracts with clients in terms of unique royalty programs to GROW sales exponentially.
Sales Manager – 25 Sales People & 46 Service Technicians
ServiceMaster
01.2018 - 09.2019
- Hired, Fired, Reassigned and Trained over 17 Outside Sales People in my first 9 months with ServiceMaster. My years of experience in safety, regulatory compliance and proven success in implementing effective Sales Techniques were the reason our monthly sales budget was surpassed by no less then high double digit growth each month.
- Highlighted Accomplishments:
- Developed and mentored the #1, #3 and #5 sales people in my division (each over $1 million in sales).
- Successfully grew business by reducing customer cancels, optimizing vertical strategy, hiring methodically and implementing training programs for each sales group (Sales Person retention grew 300% during my Management).
- Educated everyone on correct process of carrying oneself through the entire sales meeting while identifying & proposing every possible service that we could offer (Averaged 3.6 services per sale compared to 1.7 when I was hired)
- Personally went out with each and every outside sales person every month to constantly evolve their CLOSING technique (Sales grew 31% from 2018 to 2019).
CEO - Global Business Development
Fashion & Health is Beauty
01.2015 - 01.2018
- Built Sales, Marketing and Support Teams to grow business throughout the U.S. and key global markets (Europe & Southeastern Asia) by assuring and demonstrating Trust & Value to our clients through a motto I instilled: Always be Honest and You will build Trust. When Trust is combined with demonstrating Value you will Grow business by retaining clients and gaining referrals. Next I installed a CRM System to enhance communication among all departments that targeted Key Distributor’s and Global Accounts that enabled the teams to keep our promises to our clients.
- Highlighted Accomplishments:
- Built relationships and managed strategic alliances by introducing my clients to major corporate accounts worldwide (SEPHORA, ULTA, TJX Companies, I-Restore, HSN, Target, QVC, and several National Distribution Channels) that have generated millions in annual sales revenues for my clients.
- Generated new product ideas for the expansion of my client’s current product lines by managing the complete product cycle from Conception to Retail (Formulation, Design & Graphics, Procurement of all packaging, Filling, Micro, Compatibility and Stability Compliance Requirements for USA and EU, and even the Logistical & Warehousing demands for Direct Response programs).
- Installed CRM program (Sales Force) in order to accurately analyze & identifying weaknesses through executive reporting, nurturing & measuring current and future marketing campaigns, and following my sales pipeline (current and potential client Lifecycle) through the complete manufacturing cycle.
- Pioneered innovative branding through unique market positioning with Affiliates in order to educate untapped markets and grow business while keeping Sales & Manufacturing in line with the quarterly and annual budgets.
V.P. Sales & Marketing
Fisher Products
01.2013 - 01.2015
- Lead the Manufacturing, Sales, and Marketing programs in this newly created company. Transitioned the corporate culture, with my partners, from a focus on individual sales to a strategic emphasis on Account Development, Relationship Management and Retention. Introduced programs to increase both sales volume and product-mix profitability. Recruited, Trained and Directed a team of three top sales producers.
- Highlighted Accomplishments:
- Built new business to $3 million in annual sales within intensely competitive markets (Health & Beauty, Telecommunication, Leisure, Fashion, and Retail) through Digital Marketing, Social Media and E-Commerce.
- Between 2013 and 2015, received an average of 4.5 out of 5 stars from customer feedback surveys. The average representative score at the time was 3.8 out of 5.
- Captured key account with a well-known European Company after replicating all nine formulas in order to move manufacturing to the United States. In addition, added High End Hair Regrowth line to expand their shelf space in their current markets.
- Consulted with marketing team to test new products using Google Analytics while developing targeting tools and methodologies that strengthened the KPI’s we identified in our Segmentation Strategy study.
Director of Sales
PDA Group
01.2011 - 01.2013
- Appointed to Director following the growth of my client ICON surpassing $10 million in sales & my second largest client Michael O’Rourke surpassing $3 million in sales. Hired, Trained, Educated and Aligned Customer Service and Sales with a winning culture during this arduous time of growth that enabled our clients to grow over 26% that first year.
- Highlighted Accomplishments:
- Built manufacturing & services from $37 million to $44 million in annual sales.
- Successfully implemented lean operation techniques to all areas of operations which reduced waste, increased yield, and significantly increased customer satisfaction & our bottom line.
- In 2011 to 2013 I had the highest sales volume for finished goods out of all the sales force.
- Conceived, Developed and Directed a series of NEW capabilities that our clients Valued and enhanced PDA’s bottom line exponentially.
- Worked with our customer service and sales to insure everyone was practicing a culture focused on customer relationship management, quality service and account retention.
Regional Sales Manager
PDA Group
01.2009 - 01.2011
- Directed all sales, marketing and business development programs throughout the Southern Region. Held full planning and decision-making responsibility for sales, support, administration, budgeting/finance, revenue reporting, asset allocation and key account management. Recruited, trained and directed a 7-person field sales and 6-person support organization. Managed a $1.6 million annual operating budget.
- Highlighted Accomplishments:
- Built manufacturing & services from $22 million to $37 million in annual sales.
- Searched, Qualified, and Managed a strong, sustainable base of corporations to support the turnkey abilities we needed to outsource in order to build the business model created for PDA’s growth.
- Expanded distribution network that increased our market reach and drove long-term sustainable revenue growth through strong relationship.
- I was a member of the executive team (3 people) that developed the 3-year strategic plan while keeping operating and capital expenditures in check to support our stunning growth figures.
- Captured two key accounts that generated $5+ million in combined annual sales revenues.
Sales Representative
PDA Group
01.2008 - 01.2009
- I was recruited & hired by the C.E.O. of P.D.A. to develop new business by using the marketing, branding and business development skills that he saw in me as a vendor to P.D.A. I was partnered with the Regional Sales Manager to create high-impact, fully integrated sales programs spanning all customer segments as well as personally managing Key Account relationships.
- Highlighted Accomplishments:
- In 2009 I had the highest sales volume in finished goods for a New Client out of all the sales force ($1,562,033 in new business). To date ICON Products was the company’s fastest-growing client while keeping a GM over 35%.
- I created and managed a high-profile Customer Segmentation Team that over a 6-month period of time defined key business opportunities for our existing clients and possible new clients by understanding our capabilities and our competition.
- Key contributor to several successful new product development and line extension programs.
- Top-producing Sales Representative. Key contributor to cross-functional R&D, manufacturing, finance, sales and marketing team for development and launch of one of the most successful product campaigns in the company’s history.
Education
Bachelor of Science - Business Administration/ Marketing, Minor Graphic Design
University of Akron
01.1996
Skills
- Super Cross Functional
- Conversion Lead Generation
- Next Gen Formulation
- Inquisitive Nature
- Goal Oriented
- Strong Vision
- E-commerce Analytics
- New Business Development
- Relationship Management
Certification
- Branch 2 and Branch 3 Pest Control License 2018
- Health, Accident & Life Insurance License 2020
Honors
University of Akron Indoor and Outdoor School Pole-Vault Record, All-Ohio Champion in 1995, Miller Heiman - New Strategic Selling & Marketing, Face-to-Face Selling Skills, Dale Carnegie Sales Program, Roger Dawson - Secrets of Power Negotiation, Sales Force IQ, CRM & Analytics for Executive Reporting, Brian Carroll – Marketing and Lead Generation for B2B, ASANA – Team Organization, INSIGHTLY – CRM Program, Tom Hopkins – Overcoming it Cost too Much, Sandler System – Personal Sales Training
My Narrative
Be Creative - Be Diligent - Be Persistent - Be Flexible - Be Disciplined - Be Organized - Be Focused
Work Goals
- Give 100% to oneself and those around
- Imagination & Collaboration create winning visions
- Nurture the greatness you see in others
- Asking for Help is a sign of Strength
- Leadership is a Privilege
- Communication is ambiguous at best of times sometimes so be clear
- Proactive not Reactive
Life Goals
- Children are #1
- There for my Children every day with Knowledge, Advice and Love
- Making mistakes and learn from them every day
- Fall down and get right back up
- Learning is Growing and Growing is Learning
- Live in the Now, Dream of the Future and Don’t live in Past
- Be More Creative
- Practice Compassion, Patience, Perseverance
- Love Myself More
Timeline
President Sales & Marketing – Next Generation Formulating
Midland Morrison
01.2019 - Current
Sales Manager – 25 Sales People & 46 Service Technicians
ServiceMaster
01.2018 - 09.2019
CEO - Global Business Development
Fashion & Health is Beauty
01.2015 - 01.2018
V.P. Sales & Marketing
Fisher Products
01.2013 - 01.2015
Director of Sales
PDA Group
01.2011 - 01.2013
Regional Sales Manager
PDA Group
01.2009 - 01.2011
Sales Representative
PDA Group
01.2008 - 01.2009
Bachelor of Science - Business Administration/ Marketing, Minor Graphic Design
University of Akron