Summary
Work History
Education
Skills
Accomplishments
Work Availability
Timeline
Generic

Richard Anwyl

Consultant / Brand Communications Strategist
Fayetteville,AR

Summary

Experienced creative thinker with thoughtful understanding of the relationship between Brand, Business & People. Possesses breadth of C-suite, corporate, and brand communications skills and experience. Thrives on beautiful strategically grounded solutions to large, sticky, business and brand problems. Champion of Bold and Why Not; relentless conviction in the power of design thinking and creativity to ignite conversation, evoke understanding, inspire belief, and affect change. Energetic mind seeks unique business and brand challenges with opportunity to contribute, learn, and grow alongside a smart, gifted, imaginative, purpose driven team of people.

Work History

Consultant / Brand & Communication Strategy

Anwyl Ltd. LLC.
Tyrone, GA
2015 - Current
  • Lead diverse creative team in brand initiative for Dr. Patrick Soon-Shiong and NANTWORKS. Responsibilities included brand audit, brand strategy, brand architecture, brand story, and brand identity in preparation for Healthcare Division IPO.
  • Lead strategy and creative team responsible for successfully branding privately held Emergency Services SaaS Company, JUVARE. Directed development of new corporate brand name, brand story, and brand identity. Provided ongoing counsel to C-suite on brand and marketing communications.
  • Conducted executive, board, and customer interview. Authored refreshed corporate brand strategy and brand story for Boston based industrial manufacturer of 3D printers, MARKFORGED. Provided counsel to CMO related to executive communications prior to 2021 SPAC/IPO.
  • Lead creative development of brand system refresh for luxury outdoor retail manufacturer THOMAS & THOMAS. Responsible for brand identity and visual system, consumer touch points including product packaging, dealer network POS tools, and industry trade show exhibits.
  • Note: Work samples and artifacts available upon request.

Advisor / Brand Strategist

Son & Sons, Inc.
Atlanta, GA
2011 - 2015
  • Responsibilities: charged with cultivating and expanding client relationships; providing counsel and guidance to leadership team on creative, operational, and staffing issues; mentorship of creative team members.
  • Established working relationship with CEO to successfully drive brand refresh initiative for 120 year old financial services advisory firm, Moors & Cabot. Responsible for development of brand story, brand identity system, and implementation; created program and tools for successfully increasing new broker recruitment.
  • Co-lead new brand identity for Atlanta Midtown Alliance / Board of Directors. Responsible for board member interviews, synthesizing research, consensus building, and creative presentations.
  • Co-lead creative team responsible for developing global program & brand system commemorating 125 year Anniversary Celebration of The Coca-Cola Company.
  • Worked closely with CMO and staff for technology company Streamline Healthcare with SaaS model; lead creative team development of brand identity, visual system, and brand narrative.
  • Note: Work samples and artifacts available upon request.

Consultant / Brand Strategist

Anwyl Ltd. LLC
Atlanta, GA
2005 - 2011
  • Established relationship with CMO to visually re-brand Gannett Media Company. Crafted Brand Architecture strategy encompassing over 300 different print, broadcast and digital properties across North America. Developed Visual Identity System and Digital Brand Standards Manual.
  • Served as principal brand architect to private ownership team; responsible for developing brand strategy for unlocking and growing equity in 6000-acre property near Napa County, Ca. Lead development of master brand identity, brand platform, brand narrative, and associated digital and print media.
  • Worked directly with Vineyard executive team as product brand consultant. Responsible for product brand architecture, product naming, product labeling, bottling and packaging elements, and point of sale materials - digital and print.
  • Working directly with executive board, successfully rebranded industry leading Financial Services training institution. Responsible for developing brand archetypes, client journey mapping, brand identity, brand system and tools.
  • Note: Work samples and artifacts available upon request.

Founder and CEO

Executive Arts, Inc.
Atlanta, GA
1989 - 2004
  • Established design communications practice, Executive Arts, Inc. in 1989. Focused on internal and external corporate level communications, and delivery of exceptional creative products and experiences.
  • Founded digital agency, Elemental Interactive, Inc. in 1994. Focused on corporate website development and online investor communications, company sold to Gray Global in 1999.
  • Longer term client engagements included...
  • RJR NABISCO: IR, HR, and C-suite communications
  • ACCENTURE: C-suite and brand communications
  • IBM: Corporate IR, HR and C-suite communications
  • THE COCA-COLA COMPANY: C-suite, HR and IR communications
  • RALPH LAUREN CORP: Post IPO, investor communications
  • SEAGATE TECHNOLOGIES: HR & investor communications
  • Executive Arts, Inc. sold in 2003 to private investors.

Education

Communication Studies

University of Nebraska At Omaha
Omaha, NE
05.1979

Associate of Arts - Design And Visual Communications

Colorado Institute of Art & Design
Denver, Colorado
1981

Certification - Commercial Illustration

Marymount College / Illustrators Workshop Program
Tarrytown, NY
08.1983

Skills

  • Strategic Thinker
  • Conceptual Problem Solver
  • Business & C-Suite Acumen
  • Creative & Design Leadership
  • Brand Strategy & Messaging
  • Corporate Communications Expertise
  • Verbal & Written Communications
  • Discretion / Loyalty
  • Team Building / Collaboration
  • Microsoft Office Suite / marginal

Accomplishments

“I've been extremely fortunate in having had the opportunity to work with some of the finest communication professionals in the business. It has been their confidence, trust, and immeasurable contributions, to what is inherently a collaborative process, that have allowed the successes I've enjoyed.”

In 2009 he was honored as an AIGA Fellow; is an inspiring guest lecturer, instructor, and mentor. He has been a sought after juror for everything from The New York One Show to the Wynonna Park Elementary 4th grade art exhibition. He was a KODAL selected editor for The American Society of Magazine Photographers' commemorative book, 10,000 EYES, A Celebration of the 150th Anniversary of Photography.

Among other activities, he was founder and former executive director of the Atlanta-based Center for Design Study, a non-profit foundation dedicated to fostering excellence within all disciplines of design practice. The Center was responsible for acquiring and preserving the legendary CBS Cafeteria Wall, The Gastrotypographicalassemblage, now permanently housed at Culinary Institute of America's New York Hyde Park campus.

He is an avid outdoor enthusiast, photographer, accomplished fly fisherman, and embarrassingly poor golfer.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Communication Studies

University of Nebraska At Omaha

Associate of Arts - Design And Visual Communications

Colorado Institute of Art & Design

Certification - Commercial Illustration

Marymount College / Illustrators Workshop Program

Consultant / Brand & Communication Strategy

Anwyl Ltd. LLC.
2015 - Current

Advisor / Brand Strategist

Son & Sons, Inc.
2011 - 2015

Consultant / Brand Strategist

Anwyl Ltd. LLC
2005 - 2011

Founder and CEO

Executive Arts, Inc.
1989 - 2004
Richard AnwylConsultant / Brand Communications Strategist