- Content Creation: Develop engaging and relevant content for various social media platforms, including text, images, videos, and infographics, that align with the brand's voice and strategy.
- Social Media Strategy: Create and implement a comprehensive social media strategy to increase brand awareness, engagement, and audience growth across platforms.
- Community Engagement: Monitor and engage with the online community by responding to comments, messages, and mentions in a timely and professional manner, fostering positive relationships with followers.
- Analytics and Reporting: Analyze social media metrics and performance data to assess the effectiveness of campaigns and strategies, providing regular reports and insights to stakeholders.
- Trend Monitoring: Stay up-to-date with the latest trends, tools, and best practices in social media and digital marketing to keep the brand relevant and competitive.
- Campaign Management: Plan and execute social media advertising campaigns, including budgeting, targeting, and optimization to maximize return on investment (ROI)
- Brand Consistency: Ensure that all social media content adheres to the brand's guidelines and maintains a consistent tone, style, and messaging across all platforms.
- Crisis Management: Monitor for potential social media crises or negative comments, and develop strategies to address and mitigate issues effectively.
- Influencer Partnerships: Identify and collaborate with relevant influencers and brand ambassadors to expand reach and credibility within the target audience.
- Directed social media and digital marketing strategy and initiatives
to promote brand building, guest retention, and revenue-focused activities.Designed and executed targeted social media advertising campaigns, optimizing for reach, engagement, and conversion.
- Implemented SEO best practices in social media content to improve visibility and drive website traffic.
- Coordinated with the marketing team to ensure social media strategies aligned with overall marketing and business objectives.
- Utilized social media management tools for scheduling, analytics, and reporting to enhance efficiency.
- Collaborated with marketing team to coordinate social media advertising campaigns to achieve unified marketing strategy.
- Negotiated contracts with vendors and service providers to support social media marketing initiatives.
- Implemented SEO best practices in social media content to enhance online visibility.
- Prepared detailed reports on social media performance, highlighting key metrics and insights for stakeholders.
- Developed strategies to leverage influential content creators which led to increase in online buzz.
- Trained interviewers in proper techniques to collect relevant and reliable data.