Richard Bornstein
Playa del Rey,CA
Summary
Captivating & Creative Content Creation. Award-winning Senior Producer/Storyteller. Exceptional ability to identify unique story elements to create engaging content. Known for thoughtful interviewing and production style and knowledge of many topics. Excel in fast-paced, deadline-driven environments that demand excellence. A collaborator who uses communication skills to capture the special moments of any topic. Experienced in managing the development of all facets of content inception to completion! Astute at developing work flow for scheduling, budgets, estimates, and plans. Innovative Producer with 15-plus years of experience in all aspects of video production. Collaborative in working closely with strategic and creative teams. Expertise in preproduction logistics, planning, production, custom graphics composition, special effects and asset management.
Overview
24
24
years of professional experience
Work History
PRODUCER
MEDVA
01.2021 - Current
- Lead Content Creator working directly with principals, stakeholders, clients to create brand presence and rise from startup to $Multi-million entity
- Central leader for internal/external partners and stakeholders to develop strategies, budgets, creating key unique content, and identifying key performance indicators (KPIs) with all benchmarks for ultimate success
- Established B2B strategy to launch company from founders stories to client testimonials
- Led SEO and SEM efforts through content creation
- Planned video shoots in studio and remotely by managing production through stages to completion
- Presented production ideas and determined creative scenarios
- Developed schedules
PRODUCER
B MEDIA
01.2012 - 01.2021
- Created content in technology, entertainment, healthcare, e-commerce, non-profit, emerging businesses, and multi-diverse industries
- Created Adobe’s cloud-based SaaS After Effects go-to-market strategy (B2B, B2C, media) to reshape software industry and led to $Millions in revenue
- Identified global marketing opportunity for Kelley Blue Book and re-packaged existing content digital assets enabling KBB to gain audience and digital footprint
- Launched Quincy Jones III’s Feel Rich health initiative to build brand, secure $10M in new capital investment and capture over 1M internet views
- Created a brand presence for Spectrum News One’s ‘SoCal Scene’ with production of provocative L.A
- Stories resulting in 2 Local Emmy nominations
- Producer “Taste of the NFL,” a 1-hour special for NFL Network prior to Super Bowl XLI, viewed by hudnreds of thousands
- Rebranded Television Academy Foundation with creation/implementation of social media content campaign resulting in increased donor contributions by 20% and awareness by 50%
- Produce all content for Hair and Make-Up (MUAHS) Awards and Location Managers International (LMGI)
- Created launch campaign to brand LA Food and Wine Festival for global audiences resulting in hundreds of media stories and worldwide coverage
- Improved production company operations and profitability by applying new technologies and fostering evolution of production standards
- Developed project budgets and managed costs
- Evaluated scripts to identify creative strategies and resource needs
- Reviewed scripts and made changes to improve wording, flow or interest levels
VP PRODUCTION/PRODUCER
WILLOUGHBY PRODUCTIONS
01.2008 - 01.2012
- Developed/implemented strategy and managed projects, creative direction, budgets to raise worldwide diabetes awareness, education, care of weekly online/CNBC-hosted magazine series, DLife-TV
- Researched, produced, and presented stories to solidify DLife.com and DLife-TV as most influential resource on diabetes, building outstanding video library in process
- Collaborated with senior leaders to identify essential marketing elements to achieve brand goals and vision to engage and educate worldwide audiences
- Garnered over 100K views per episode and millions of additional digital/social media impressions with provocative storytelling to enhance brand recognition and digital media outreach
- Rebranded Dlife.com by producing a popular series of features on such subjects as MLB legend Jackie Robinson, guitarist Leslie West, Olympic champion Billy Mills, to increase viewership by 50% and social/digital media reach by 40%
- Established millions of digital/social media views with Diabetes storytelling to enhance brand recognition and expand media outreach for Medtronic, Abbott (Freestyle), Eli Lilly, and Novo Nordisk
- Coordinated with producers and on-air talent to create program content, new ideas, and segments
- Developed production plans and organized resources .
- Monitored production and evaluated performance against set targets, making adjustments to areas of weakness
- Presented production ideas and determined creative scenarios for production and delivery.
- Developed schedules for production, editing, and duplication for timely delivery.
- Maintained project costs through careful budgeting and monitoring of expenditures.
CONTENT CREATOR/STRATEGIST (CONTRACTOR)
UNIVERSAL STUDIOS
01.2004 - 01.2012
- Established firm to design and implement marketing, communications, and branding campaigns with content to lead and re-brand established entertainment companies and launch start-ups
- Conceived, implemented, led, managed comprehensive strategic marketing-communications content to provide framework for today’s highly-regarded Sundance TV, to raise global awareness and establish identity.
- Created dynamic graphics and pieces to increase website and social media traffic.
- Develop original content through social listening and independent sources.
- Implemented strategies and tactics to grow followers on social media channels.
- Created content with SEO keywords drawn from Google Analytics.
- Created dynamic graphics and pieces to increase website and social media traffic
- Develop original content through social listening and independent sources
CONTENT CREATOR/STRATEGIST (CONTRACTOR)
WALT DISNEY COMPANY
01.2000 - 01.2010
- Enhanced, developed, implemented, drove revenue growth with creation of results-oriented branding campaigns to promote awareness and sales for Home Ent./Secondary markets
- Repositioned established titles to appeal to new and existing audiences to add tens of millions of dollars to the bottom line
- Led efforts to substantially add revenue with re-brand of new releases and classic titles such as “Field of Dreams,” “Sixth Sense,” “Jungle Book,” “Animal House,” “Bourne Identity,” “Munich,” “Schindler’s List,” “40-year-old Virgin,” with engaging marketing campaigns
PRODUCER (CONTRACT)
ESPN
01.2003 - 01.2008
- Developed a West Coast presence as, for ESPN and fledgling show “Cold Pizza” morning show (precursor to “First Take”) based on innate ability to identify captivating content
- Presented production ideas and determined creative scenarios for production and delivery
- Developed schedules for production, editing, and duplication for timely delivery
- Developed production plans and organized resources to achieve prompt delivery of projects
- Planned video shoots in studio and remotely by managing production through stages to completion
- Facilitated communication between production staff and other departments to synchronize work
Education
Bachelor of Arts - English Literature
University of California, Santa Barbara
Santa Barbara, CASkills
- Omnichannel digital content strategies
- B2B, B2C
- Brand marketing and advertising content
- SEM, SEO, paid social, and influencer campaigns
- Go-to-market content strategies and grow
- Copywriting and Editing
- Concept Development/Creative Direction
- Strong interpersonal talents
- Adobe Creative Suite (Photoshop, Illustrator, Prelude, InDesign)
- Social Media (Facebook, YouTube, Instagram)
Accomplishments
- CNN: Jodi Arias
- HISTORY: Hidden White House History: Nazi Authors
- SPECTRUM:
- Whisky A Go Go/Smokey Robinson
- L.A Memorial Coliseum Re-Build
- Musso & Frank: 100 Anniversary
- The Broad Museum/ Kip’s: Oldest L.A Toy Store
- Canter’s Deli/Gay Men’s Chorus of L.A.
- CNBC:
- Leslie West – Guitar Legend/ Billy Mills – Gold Medalist
- Jackie Robinson/Nick Jonas/Michael Wilbon
FILMS:
Field of Dreams Anniversary Scream series Scary Movie Coyote Ugly The Crow Highlander Bridget Jones Diary
Unbreakable Sixth Sense Pink Panther Jungle Book II
Piglet’s Big Movie Freaky Friday Riding Giants
Kill Bill Bad Santa Bourne Identity Meet the Parents Friday Night Lights Shaun of the Dead
The Aviator Jaws Anniversary Edition Glory Road
Nanny McPhee Batman Superman Knocked Up
No Country for Old Men American Gangster
Nixon Anniversary The Big Lebowski The Way
For Greater Glory Charlie Wilson’s War City of Men
In the Land of Saints & Sinners Boudica
TV Segments:
ESPN:
NBA All-Star Weekend March Madness NBA Finals
X Games Mini: Cork to Dublin Rally Fleecing of the Fan
Additional Information
- Member Academy of Motion Picture Arts and Sciences
- Member Television Academy
- AWARDS:
- Maxwell Weinberg Publicist Showmanship Award - Publicists Guild of America
- Excellence in Film Marketing Award - Film Information Council
- 2-time Local Emmy Nominations for work on Spectrum News 1 So Cal Stories series
Timeline
PRODUCER
MEDVA
01.2021 - Current
PRODUCER
B MEDIA
01.2012 - 01.2021
VP PRODUCTION/PRODUCER
WILLOUGHBY PRODUCTIONS
01.2008 - 01.2012
CONTENT CREATOR/STRATEGIST (CONTRACTOR)
UNIVERSAL STUDIOS
01.2004 - 01.2012
PRODUCER (CONTRACT)
ESPN
01.2003 - 01.2008
CONTENT CREATOR/STRATEGIST (CONTRACTOR)
WALT DISNEY COMPANY
01.2000 - 01.2010
Bachelor of Arts - English Literature
University of California, Santa Barbara
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