Richard Burgher
Event Marketing & Operations Professional
Toronto
Summary
Dynamic Event Manager/Planner and Training Facilitator with over 10 years of experience executing high-impact B2B events, corporate activations, and brand engagement programs. Skilled in managing event logistics, coordinating with sales teams, and optimizing audience engagement strategies. Adept at developing marketing materials, overseeing vendor relations, and executing seamless event operations.
Overview
21
21
years of professional experience
3
3
Languages
Work History
Cabin Crew Member
WestJet Group of Companies
- Current
- Ensure exceptional customer experience and service delivery, fostering positive brand perception
- Conduct safety briefings and emergency demonstrations, reinforcing communication and public speaking skills
- Collaborate with cross-functional teams to enhance passenger experience through feedback and engagement initiatives
Brand Engagement & Culture Initiatives
Experiential Event Marketing
01.2006 - Current
- Executed brand activations and interactive experiences to enhance corporate culture and audience connection
- Led employee appreciation initiatives, incentive programs, and team-building events to drive engagement
- Acted as a liaison between leadership and event teams, ensuring alignment with corporate messaging
Event Marketing & Operations
Live Nation Entertainment, Diversified Production Services, AMC, Drive Shop
01.2012 - 12.2019
- Company Overview: Fortune 500 Clients
- Executed, and managed mid-scale B2B and B2C corporate events, including conferences, brand activations, and engagement programs
- Oversee event logistics, vendor coordination, and operational requirements to ensure seamless execution
- Develop event collateral, presentations, and marketing assets to support sales and business development teams
- Work closely with sales teams to align event strategies with business objectives, tracking audience engagement and lead generation metrics
- Fortune 500 Clients
Training & Onboarding Facilitation
HARMAN International, AMCI, Automotive Dealership Training
01.2004 - 12.2019
- Developed and delivered training programs on brand culture, engagement, and service excellence
- Led interactive workshops to enhance team performance and ensure alignment with corporate goals
- Created long-term engagement strategies, increasing participant retention and satisfaction
Education
Visual Merchandising & Advertising - undefined
Seneca College
TorontoCertified Mixologist - undefined
Professional Bartending School of Atlanta
Atlanta, GASkills
Event Planning
Event Management
Training Facilitation
Vendor Management
Public Speaking
Budget Management
Logistics Management
Content Development
Lead Generation
Salesforce
Brand Activation
Customer Service
Timeline
Event Marketing & Operations
Live Nation Entertainment, Diversified Production Services, AMC, Drive Shop
01.2012 - 12.2019
Brand Engagement & Culture Initiatives
Experiential Event Marketing
01.2006 - Current
Training & Onboarding Facilitation
HARMAN International, AMCI, Automotive Dealership Training
01.2004 - 12.2019
Cabin Crew Member
WestJet Group of Companies
- Current
Visual Merchandising & Advertising - undefined
Seneca College
Certified Mixologist - undefined
Professional Bartending School of Atlanta