Sales and Operations Leader with 27 years of experience in managing teams and enhancing market strategies. Proven track record in driving revenue growth and implementing effective operational efficiencies. Expertise in territory structuring and business development, with a focus on aligning teams to achieve business objectives. Seeking leadership opportunities in Logistics, Supply Chain, or Operations Management to maximize organizational success.
Overview
28
28
years of professional experience
Work History
General Sales Manager
Opici Family Distributing
01.2019 - Current
Expanded the spirit portfolio from a minimal segment to over 23% of total business by strategically developing exclusive and dual brands.
Successfully launched Canteen RTD in the NJ Market, achieving the #1 market position in the country with over 75,000 cases sold in 2020, despite pandemic challenges.
Developed a core brand strategy, focusing on 5-10 spirit brands to establish a strong foundation while allowing for future growth.
Implemented a new quota structure that enhanced accountability and made success more achievable for brands and supplier partners.
Restructured sales incentives to create a more focused and effective approach to team motivation.
Created an optimized schedule and format for General Sales Meetings with supplier partners to ensure impactful collaboration.
Initiated a business professional social gathering program to increase valuable interactions between sales teams and leadership, enhancing engagement.
Led a significant On-Premise spirits expansion, increasing it from under 5% to nearly 20% by narrowing brand focus and training the sales force on cocktail menu positioning.
Responsible for hiring six new sales representatives, with two ranking in the top three for Sales Rep of the Year Award, and all consistently performing in the top half of quota rankings.
Rebuilt and restructured the management team, empowering leaders to make strategic decisions that directly contributed to company growth.
District Sales Manager
Empire Merchants, LLC
Astoria
01.2007 - 01.2019
Managed a portfolio valued at $18 million across 290 accounts within a larger division worth $112 million across 1,800 accounts.
Consistently surpassed sales targets, driving revenue growth across various product categories.
Designed and executed brand-focused strategies that increased market share for spirits within key accounts.
Developed competitive incentive programs to align supplier investments with sales force engagement.
Conducted financial planning meetings to ensure long-term success for priority brands.
District Sales Manager
Peerless Importers, LLC
Brooklyn
01.2002 - 01.2007
Led a team of 12 sales professionals, focusing on top-tier wine accounts in the Metro NY market.
Developed and implemented quota structures that enhanced performance by 20% for major suppliers.
Created strategies to improve supplier collaborations, making joint working days with the sales force more productive.
Sales Associate
Peerless Importers, LLC
Brooklyn
01.1998 - 01.2002
Established strong client relationships and consistently met or exceeded revenue targets.
Assisted in structuring sales territories and optimizing distribution routes.
Retail Merchandiser
Peerless Importers, LLC
Brooklyn
01.1997 - 01.1998
Supported product merchandising and maximized store sales through strategic placement.