Summary
Overview
Work History
Education
Skills
Timeline
Generic

Richard Cieslak

Canton,Mi

Summary

Digital Account Strategist and Sales Professional. Former Google Ads Top performer. Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. Prepared to leverage 9 years of experience with Google Ads, online advertising and other digital media platforms to take on dynamic Digital Marketing role.

Overview

13
13
years of professional experience

Work History

Digital Marketing Account Strategist

Victory Automotive Group
Canton, Mi
11.2017 - Current
  • Created monthly Digital Marketing Presentations for 44 Dealerships.
  • Managed $2 million Google Ads and Facebook Ads budget
  • Coordinated comprehensive Google Ads strategy for each dealership.
  • Produced and submitted monthly reports outlining progress against KPI objectives.
  • Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
  • Drove operational improvements which resulted in savings and improved profit margins.
  • 5 Years of experience in Media Account Management.
  • Experience with ROIQ Call Tracking.
  • Experience leveraging Google Analytics to achieve Marketing Goals.
  • Manage all Dealership Google My Business and Youtube accounts.

Call Quality Analyst

Dealer.Com Inc.
Fort Myers, FL
09.2016 - 08.2017
  • Facilitated grading of digital marketing customer interactions for team of 35 agents.
  • Graded agents on call structure, Google Ads and other advertising knowledge.
  • Developed process for employee evaluation which resulted in marked performance improvements month over month.
  • Successfully audited email customer Interactions in the Salesforce CRM.
  • Developed a manager training program to introduce new managers to call quality and to give best practices for coaching agents.
  • Developed monthly reporting for Call Quality scoring and trend analysis.

Digital Media Account Management

Haystak Digital Marketing
Fort Myers , FL
05.2015 - 09.2016
  • Proactively managed client's SEM(Google and Bing Ads) and SEO online advertising accounts while advising clients on proven digital marketing best practices.
  • Worked with AdOps Team to deliver campaign setup and optimization recommendations
  • Maintained strong customer retention rates while developing strong business relationships with marketing decision makers through relevant action planning, managing media budgets and strategic partnership to deliver desired marketing results. Account Management with mild levels of consultative sales.
  • Tracked Google Ads key metrics and developed spreadsheets and data models.
  • Exceeded retention goals 97% by effectively applying analyzed Google and Bing Ads data to marketing campaigns and sharing data interdepartmentally.
  • Wrote engaging and successful marketing, advertising and landing page copy for Google Ad campaigns after Identifying customer objectives and marketing KPI's.
  • Achieved Certifications in Google Ads, Microsoft Bing Ads and Kenshoo
  • Proven ability in successfully driving revenue and retention through the development of long-term strategic relationships. Developed Ability to communicate effectively across various levels, including senior marketing leaders.
  • Gained experience directly driving business growth and maintaining client relationships.

Sales Call Quality Analyst

Genpact@Google
Ann Arbor, Mi
09.2013 - 05.2015
  • Reviewed pay-per-click advertising campaigns to ensure alignment with Google Ads best practices and client objectives.
  • Analyzed Google Ads campaign performance and assisted in developing strategies for optimizing ad copy, keywords, account structure and cost per click.
  • Created and delivered presentations to Google management in weekly business reviews.
  • Provided personalized feedback and coaching on both phone interactions and campaign creation to sales associates, improving average team-wise quality scores by 3% since October 2013 and exceeding Google Sales team targets by 8%.
  • Developed and implemented numerous training seminars in Call Quality and Google Ads sales efficiency to team of 40 sales agents.
  • Coached agents on their working knowledge of how Internet advertising technology works and their ability to explain it in ordinary terms.
  • 3 years of experience in advertising sales, driving successful client engagement and consistent business growth.

Account Strategist

Genpact@Google
Ann Arbor, Michigan
05.2012 - 08.2013
  • Sold wide range of digital advertising products and became a Google Ads Top Sales Performer.
  • Named Genpact@Google Sales MVP in March 2013.
  • Awarded Certificates for Exceeding Expectations in April, May, July and August of 2013 (Exceeding Sales Goals).
  • Performed analysis of Google Ads account metrics, worked with and educated advertisers throughout each quarter. Developed strategies to improve efficiency and overall performance for 500+ accounts.
  • Developed Experience in providing strategic advice to help advertisers get best return on advertising investment.
  • Proven ability to work in fast-paced, dynamic sales environment and navigate change.
  • Developed Experience with structuring storylines for presentations from uncovering insights to developing materials.
  • Achieved Certification in Google Ads, Search and Display.
  • Helped clients initiate a successful customer journey by understanding customer challenges and provided recommendations on marketing campaign setup.
  • Developed Experience working against an assigned quota.
  • Developed Ability to leverage business acumen to strategically assess and help solve client needs.

Education

History and Political Science

Eastern Michigan University
Ypsilanti, MI

Skills

  • SEM trend knowledge
  • Organized
  • Keyword optimization
  • Account Management
  • Proactive
  • Automotive Advertising
  • Phone Sales
  • Communication skills

Timeline

Digital Marketing Account Strategist

Victory Automotive Group
11.2017 - Current

Call Quality Analyst

Dealer.Com Inc.
09.2016 - 08.2017

Digital Media Account Management

Haystak Digital Marketing
05.2015 - 09.2016

Sales Call Quality Analyst

Genpact@Google
09.2013 - 05.2015

Account Strategist

Genpact@Google
05.2012 - 08.2013

History and Political Science

Eastern Michigan University

Similar Profiles

CREATE PROFILE
Richard Cieslak