Summary
Overview
Work History
Education
Skills
Websites
Skills Summary
Timeline
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Richard Cortes

Austin,TX

Summary

Data-driven marketing and sales leader with a proven record of generating over $1.2M in vehicle sales, achieving a 300% ROI on digital ad campaigns, and consistently exceeding performance targets across the solar, automotive, and telecom industries. Skilled in lead generation, high-volume outreach, upselling, and CRM optimization. Known for streamlining hiring processes, boosting team performance, and reducing churn through structured onboarding and customer-focused strategies. Adept at using tools like Salesforce, Google Ads, LinkedIn Recruiter, and Ringdna to drive measurable business growth.

Overview

7
7
years of professional experience

Work History

Marketing Manager

Sunpower Corporation
12.2020 - 07.2025
  • - Developed and executed digital ad campaigns that increased inbound leads by 40% year-over-year.
  • - Managed and grew the company's social media presence across Facebook, Instagram, and Google Ads, achieving a 300% ROI on paid ad spend.
  • - Streamlined hiring processes, reducing time-to-hire by 25% using LinkedIn Recruiter and ATS tools.
  • - Created monthly marketing reports to guide strategic planning.
  • Achievements:
  • - Spearheaded a rebranding campaign resulting in a 60% boost in client inquiries.
  • - Hired and trained 15+ team members, leading to a 95% retention rate within their first 6 months.

Lead Generation Specialist

Sunpower Corporation
08.2023 - 09.2024
  • - Qualified and set over 500 homeowner appointments using Salesforce and RingDNA.
  • - Ranked in the top 10% of the team for appointments and conversions.
  • - Reduced ramp-up time for new hires by 30% through onboarding and coaching.
  • - Maintained 180+ calls per day while exceeding average lead qualification rates.
  • Achievements:
  • - Improved team conversion rates by 12% through peer mentoring and workflow improvements.

Residential Retention Representative

Spectrum
07.2021 - 04.2022
  • - Retained customers at an 80%+ rate in a high-volume inbound environment.
  • - Upsold packages generating over $15K in monthly revenue.
  • - Resolved 95%+ of escalated issues without needing supervisor support.
  • Achievements:
  • - Named "Customer Retention Champion" for top performance in December 2021.
  • - Improved satisfaction scores by 20% using personalized scripting and empathy-driven communication.

Sales / Program Facilitator

Byrider
05.2018 - 12.2020
  • - Generated $1.2M+ in vehicle sales through digital and in-person marketing strategies.
  • - Built B2B partnerships with five new insurance affiliates.
  • - Trained and mentored a 10-person sales team, improving performance by 20%.
  • - Led recruitment and onboarding efforts to streamline hiring and compliance.
  • Achievements:
  • - Exceeded sales quotas by 15-20% each quarter.
  • - Reduced employee turnover by 30% through structured onboarding and coaching.

Education

Associate Degree - General Psychology

Palm Beach State College
West Palm Beach, FL
01.2017

General Studies

Housatonic Community College
Bridgeport, CT

Skills

  • Salesforce
  • HubSpot
  • RingDNA
  • Google Analytics
  • Social Media Campaigns
  • LinkedIn Recruiter
  • Indeed
  • ADP
  • Excel
  • Microsoft Office Suite
  • Lead Generation
  • Appointment Setting
  • Upselling
  • Cold Calling
  • B2B Sales
  • Customer Retention
  • Team Leadership
  • Communication
  • Training & Mentorship
  • Adaptability
  • Empathy
  • Conflict Resolution
  • Strategic Thinking
  • Customer-Centric Mindset
  • Time Management
  • Problem Solving
  • Coaching
  • Process Improvement

Skills Summary

Salesforce, Zoho, HubSpot, Siebel, RingDNA, NICE inContact, AutoTrader, Cars.com, Google Ads, Facebook Ads Manager, Google Analytics, Social Media Campaigns, LinkedIn Recruiter, Indeed, Workable, BambooHR, ADP, Excel, Excel Reporting, Microsoft Office Suite, Lead Generation, Appointment Setting, Upselling, Cold Calling, B2B Sales, Customer Retention, Service Recovery, Dispute Resolution, Team Leadership, Communication, Training & Mentorship, Adaptability, Empathy, Conflict Resolution, Strategic Thinking, Customer-Centric Mindset, Time Management, Problem Solving, Coaching, Process Improvement

Timeline

Lead Generation Specialist

Sunpower Corporation
08.2023 - 09.2024

Residential Retention Representative

Spectrum
07.2021 - 04.2022

Marketing Manager

Sunpower Corporation
12.2020 - 07.2025

Sales / Program Facilitator

Byrider
05.2018 - 12.2020

Associate Degree - General Psychology

Palm Beach State College

General Studies

Housatonic Community College

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