Richard Cremin
Easton
Summary
Dynamic Partner at The Life Is Good Company, generating over $150 million in annual revenue through innovative sales strategies and strong customer relationship management. Demonstrated expertise in financial analysis and team mentoring, promoting a culture of optimism and enhancing brand visibility across various markets. Recognized for building key client relationships and driving substantial growth. Strategic Partner known for high productivity and efficiency in task completion. Skilled in negotiation, strategic planning, and relationship management. Excel in communication, leadership, and problem-solving to achieve goals and foster partnerships.
Overview
28
28
years of professional experience
Work History
Partner
The Life Is Good Company
Boston
08.2000 - 07.2023
- Responsible primarily "To Spread the Power of Optimism" globally by building an integrated lifestyle brand that blended a for profit with a non-profit to make the world a better place. Drove revenue in excess of $150 million dollars annually.
- Partner of the brand and served in multiple capacities as Chief Wholesale and Retail Optimist owning the P&L for both divisions. Created and sustained aggressive revenue and profitability in both divisions while overseeing both teams in the field.
- Collaborated with fellow owners in implementing a world class culture and healthy working environment for our team. Charged with the enviable task of creating fun in the workplace and showing love to our LIG Family.
- Worked closely with other partners and department stakeholders on all financial aspects of the brand and accountable to the annual budget. Very unique ability to gauge market conditions and plan accordingly.
- Participated in the strategy and development of the brands' non-profit division helping kids heal through play. Cultivated high level relationships with donors both corporate and private while personally contributing to the success of foundation.
Territory Account Executive
Pro Player Sports Licensing
06.1995 - 05.2020
- Develop brand relationships with professional sports franchises, colleges and key retailers in placing the full brand offering for retail in New England.
- Worked closely with decision makers on market trends in creating and placing relevant licensed products for their consumer and fanbase.
- Created go-to-market strategy for the brand at arenas, stadiums, and retail chains providing massive brand exposure over competition.
- Led the logistical effort of quick turn and championship merchandise to all retail partners during events.
- Was awarded agency of the year in two of five years.
Education
Bachelor of Arts - Digital Communications And Multimedia
Villanova University
Villanova, PASkills
- Customer relationship building
- Talent recruitment
- Sales strategy development
- Mentoring and coaching
- Financial acumen
- Innovation mindset
- Expense control
- Account management
- Key client relationships
- Proficient in: Salesforce and Microsoft Teams
Accomplishments
- Built one of the world's most iconic brands alongside a group of fellow owners that sustained over three decades.
- Was a pioneer in conscious capitalism by creating a brand for doing good.
- Have been the architect of distribution blue prints for driving highly profitable revenue to allow for altruistic initiatives.
- Developed lifelong relationships with countless professionals which have extended beyond business.
- Mentored, coached and made exemplary impressions on many teammates and employees.
Timeline
Partner
The Life Is Good Company
08.2000 - 07.2023
Territory Account Executive
Pro Player Sports Licensing
06.1995 - 05.2020
Bachelor of Arts - Digital Communications And Multimedia
Villanova University