Richard Cuminale

Responsible for the development and maintenance of over 450 accounts territory. Maintained a detailed documentation of company products, identified new business opportunities and developed marketing strategies.

• Business plan development and implementation
• Consultative sale, application specific
• Promoted twice during my tenure as a direct result of my success in this position.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.

• Responsible for the overall sales and marketing of current and future products, motivating and monitoring of sales organization, and increasing overall sales and profitability.
• Hired and trained new sales staff.
• Personally sold and installed numerous major accounts
• Successfully implemented new product launch

• Successfully obtained manufacturers' product distribution rights. .
• Managed day-to-day business operations.
• Established installation subcontractor arrangements nation-wide. costs.
• Implemented National product installation compensation program.

• Developed sales strategy based on research of consumer buying trends and market conditions..
• Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
• Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
• Directed sales support staff in administrative tasks to help sales reps close deals.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.

• Prospected for leads to build pipeline and convert to sales opportunities.
• Utilized [Software] to monitor monthly budgets and weekly forecasts.
• Completed weekly inventory reports to avoid over-ordering and running out of inventory using [Software].
• Directed personnel in distribution protocols.
• Trained new staff on job duties, company policies and safety procedures for rapid onboarding.
• Communicated and collaborated with distribution and sales personnel to resolve shipping and chargeback issues.

• Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Identified opportunities and cultivated new business through [Number] new cold calls per week.
• Delivered recommendations to long-term accounts to promote brand awareness to key audience.
• Led solution selling strategy initiatives to maximize sales of [Product or Service].

• Closed lucrative sales deals using strong negotiation and persuasion skills.
• Attended industry shows, conventions and other meetings with primary mission of expanding market opportunities.
• Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
• Targeted and prospected for new business through telemarketing, individual creativity and innovation.
• Established and cultivated solid business relationships with new or existing customers.
• Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
• Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.

• Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
• Targeted prospects in other territories through careful research of competitor products, services and trends.
• Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
• Led targeted training programs to educate staff on product benefits and service capabilities.
• Boosted market share by establishing sales and distribution channels, developing new products and solidifying sales partnerships.
• Finalized sales contracts with high-value customers.
• Met with each sales representative on monthly basis to answer questions, resolve issues and identify new strategies.