Summary
Overview
Work History
Education
Skills
Timeline
Generic

Richard Deutschman

Las Cruces,NM

Summary

Dynamic sales leader with proven expertise in territory expansion and account management, honed at RelaDyne and CSK Auto. Excelled in consultative selling and partnership development, driving significant revenue growth. Skilled in contract negotiation and performance management, consistently surpassing sales targets through strategic planning and team motivation.

Overview

25
25
years of professional experience

Work History

Territory Sales Manager

RelaDyne
Las Cruces
12.2024 - Current
  • Maintained a detailed database of customers including contact information, order history, preferences.
  • Identified areas of improvement for customer service strategies within the region.
  • Stayed current on competitor sales, prices and products.
  • Implemented CRM strategies to improve customer engagement and retention.
  • Created and managed relationships with key customers in the region.
  • Analyzed territory to identify and negotiate contracts with new retail customer opportunities.
  • Expedited resolutions to correct customer problems and complaints.
  • Researched and analyzed data and reports to identify trends and optimal sales strategies.
  • Assisted customers with product selection based on their individual needs.
  • Generated sales proposals, plan-o-grams and analytical analysis of business.
  • Managed and expanded client base through effective relationship-building strategies.
  • Conducted comprehensive market analysis to identify new business opportunities.
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
  • Resolved customer complaints regarding sales and service.
  • Fostered a culture of continuous improvement among sales team members.
  • Monitored sales performance metrics to ensure achievement of targets.
  • Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
  • Identified and capitalized on market opportunities, consistently maintaining greater than growth.
  • Analyzed potential sales opportunities and call plan.
  • Managed expenses and time to maximize productivity.
  • Developed and significantly grew assigned territory using strong engagement and marketing skills.
  • Negotiated pricing, terms, and implementation dates.

General Manager/Outside Sales Representative

Conservancy Oil (purchased by Reladyne 2022)
Farmington, NM
12.2009 - Current
  • Supervised employees through planning, assignments, and direction.
  • Monitored financial performance and identified areas for improvement in cost savings and revenue generation.
  • Coordinated and directed activities of businesses or departments concerning production, pricing and sales.
  • Managed inventory levels and conducted corrective action planning to minimize long-term costs.
  • Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
  • Assisted in the recruitment process by interviewing potential candidates for open positions.
  • Developed marketing strategies designed to increase brand awareness within target markets.
  • Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
  • Administered employee discipline through verbal and written warnings.
  • Resolved customer complaints quickly while maintaining high quality standards of service delivery.
  • Mitigated business risks by working closely with staff members and assessing performance.
  • Prepared detailed reports for senior leadership outlining key performance metrics related to operational success.
  • Enhanced operational performance by developing effective business strategies, systems and procedures.
  • Recruited, interviewed and hired qualified staff for open positions.
  • Appraised inventory levels on frequent basis, ordering new merchandise to keep quantities well-stocked.
  • Recruited, trained and empowered employees to achieve key performance indicators.
  • Built and maintained loyal, long-term customer relationships through effective account management.
  • Improved productivity initiatives, managing budgets and accounts, coordinating itinerary and scheduling appointments.
  • Guided management and supervisory staff to promote smooth operations.
  • Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.
  • Designed sales and service strategies to improve revenue and retention.
  • Analyzed existing processes for effectiveness and developed new systems as needed to enhance overall productivity levels.
  • Conducted employee evaluations to provide adequate feedback and recognize quality performance.
  • Implemented successful business strategies to increase revenue and target new markets.
  • Monitored progress by establishing plans, budgets and measuring results.
  • Identified areas of improvement in current business practices and collaborated with other departments to develop action plans for implementation.
  • Delivered exceptional client experiences through hands-on leadership of associates and managers.
  • Developed and implemented operational strategies to improve efficiency, reduce costs, and maximize customer satisfaction.
  • Formed and sustained strategic relationships with clients.
  • Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
  • Tracked monthly sales to generate reports for business development planning.
  • Conducted routine maintenance and repairs on mechanical systems and industrial equipment.
  • Prioritized and organized tasks to efficiently accomplish service goals.
  • Exceeded customer satisfaction by finding creative solutions to problems.

District Sales Manager

CSK Auto
Farmington , NM
02.2000 - 12.2009
  • Built sales forecasts and schedules to reflect desired productivity targets.
  • Negotiated contracts with customers to maximize profits while meeting customer needs.
  • Participated in trade shows and other promotional events as required by company policy.
  • Assessed employee performance through regular reviews and documented any areas needing improvement or development.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Analyzed data to identify key market trends and opportunities.
  • Supported individual representative performance goals and division benchmarks to maximize sales performance.
  • Used change methodologies to increase sales and led projects for increased productivity.
  • Collaborated with clients and management teams to form strategic relationships and resolve unique business problems.
  • Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
  • Resolved customer complaints quickly and efficiently ensuring high levels of customer satisfaction.
  • Developed budgets for each store in the district based on projected revenue goals.
  • Recruited new members for the sales team when needed according to established criteria.
  • Trained and mentored sales team members in customer relations, customer service and product placement.
  • Led, coached and developed employees to achieve sales goals.
  • Developed and significantly grew assigned territory using strong engagement and marketing skills.
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
  • Secured long-term accounts, managed sales presentations and provided recommendations to promote brand effectiveness and product benefits.
  • Evaluated competitor marketing campaigns to create pricing, direct mail and media advertising strategies.
  • Identified potential new markets and customers that could be tapped into for increased revenue growth.
  • Analyzed regional market trends to discover new opportunities for growth.
  • Monitored inventory levels at retail outlets within the district in order to ensure adequate stock availability for customers.
  • Created detailed reports summarizing all aspects of district operations including financials, staffing levels and customer feedback.
  • Implemented incentive programs designed to motivate the sales force within the district.
  • Tracked and analyzed weekly sales reports, implemented corrective action plans and streamlined sales operations.
  • Created incentive programs to motivate sales teams to exceed quotas.
  • Hired and motivated high-performing sales team.
  • Managed a team of sales representatives and provided training, coaching and mentoring to ensure optimal performance.
  • Oversaw regional and local sales managers and staff.
  • Supervised sales strategy, training, team structure, and communication of regional sales program.
  • Set clear objectives and helped team members develop plans to achieve quotas.
  • Enhanced sales volume through skilled support to both new and inactive customers.
  • Coached, developed and motivated team to achieve revenue goals.
  • Serviced large accounts, working to expand business reach and leveraging network connections to penetrate new accounts.

Education

Some College (No Degree) - Basics

NMSU
Las Cruces NM

Skills

  • Consultative and relationship selling
  • Business growth and retention
  • Territory and account management
  • Profit and loss analysis
  • Account penetration
  • Account servicing
  • Partnership development
  • Sales program development
  • Value-added selling
  • Closing techniques
  • Performance management
  • Contract negotiation
  • New account development
  • Sales strategies
  • Territory growth
  • Territory expansion
  • Deal closing
  • Product sales expertise
  • Revenue generation
  • Price structuring

Timeline

Territory Sales Manager

RelaDyne
12.2024 - Current

General Manager/Outside Sales Representative

Conservancy Oil (purchased by Reladyne 2022)
12.2009 - Current

District Sales Manager

CSK Auto
02.2000 - 12.2009

Some College (No Degree) - Basics

NMSU

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Richard Deutschman