Richard Farris
Collinsville,OK
Summary
Sales management professional with several years in the lubricant industry. Demonstrating passion for building relationships, cultivating partnerships and growing businesses. Outstanding record of achievement for sales revenues, market penetration and territory growth. Natural leader offering several years of success. Proven skills in aligning operations with market conditions and customer demands to catapult sales forward and strengthen long-term business success. Attentive to company strengths and requirements, effectively balancing goals and resources to achieve dramatic results.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Regional Sales Manager
Quality Petroleum
Tulsa, Oklahoma
07.2024 - Current
- Cultivated an environment that fostered teamwork among regional sales staff members.
- Organized trade shows, exhibitions, and other events to showcase products.
- Partnered closely with marketing team to ensure successful execution of promotional campaigns in the region.
- Negotiated contracts with distributors, vendors, retailers. in the region.
- Recruited, trained, coached, mentored, and evaluated a team of regional sales representatives.
- Analyzed regional sales performance data to develop actionable insights.
Chief Operating Officer
Hooten Oil Company LLC
Seminole, OK
01.2024 - 07.2024
- Identified new business opportunities through market research analysis.
- Established key performance indicators for measuring success.
- Reviewed policies and procedures to ensure compliance with applicable regulations.
- Developed and implemented strategies to increase operational efficiency.
Sales Manager
Hooten Oil Company LLC
Seminole, OK
09.2018 - 01.2023
- Developed and implemented sales strategies to increase market share.
- Participated in negotiations with vendors regarding product purchases or contracts.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Analyzed customer data to identify trends, preferences, and opportunities for growth.
- Analyzed data to identify trends in customer behavior and develop plans accordingly.
- Provided technical support for customers when needed, answering questions about product features and capabilities.
- Implemented process changes to streamline sales department workflow.
- Established relationships with key clients, while maintaining existing customer base.
- Developed pricing strategies that would maximize profits while still remaining competitive in the market.
- Maintained accurate records of all transactions between customers and company representatives.
- Identified and developed new markets for products or services.
- Assisted senior management in developing long-term strategic goals for the company's growth.
- Managed daily operations of sales department, including supervision of staff members.
- Created and presented monthly reports to management on sales performance.
- Executed strategic sales plans to expand customer base and revenue.
- Conducted regular meetings with staff members to review goals and objectives for the quarter and year.
- Achieved company growth and brand development through market expansion and sales.
- Performed sales consultations and educated clients on products and services.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Delivered sales presentations focused on offerings and unique advantages over competitors.
- Established new accounts and serviced existing accounts maintaining professional relationships.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
Territory Manager
Hooten Oil LLC
Seminole, OK
04.2013 - 09.2018
- Created presentations for potential customers highlighting products' features and benefits.
- Coordinated trade shows and other promotional events to raise brand awareness in the territory.
- Conducted market research to determine customer needs and preferences within the region.
- Maintained accurate records of all sales activities including orders placed, invoices issued, payments received.
- Resolved customer complaints promptly and professionally.
- Implemented processes that ensured timely delivery of products ordered by customers.
- Established relationships with key customers, vendors, and distributors in the area.
- Analyzed sales data to identify trends and opportunities for growth.
- Identified areas of improvement for increasing efficiency of operations within the region.
- Monitored competitor activities in the region to ensure competitive advantage.
- Analyzed customer feedback surveys to improve customer satisfaction levels.
- Developed and implemented strategies to increase sales in assigned territory.
- Collaborated with cross-functional teams such as marketing and finance to achieve organizational goals.
- Prepared detailed reports analyzing regional market conditions and progress toward goals.
- Analyzed sales data to identify trends and areas for improvement.
- Negotiated contracts with new clients while maintaining existing business relationships.
- Developed targeted marketing campaigns designed to reach specific audiences in the territory.
- Met or exceeded established targets for revenue growth month over month.
- Conducted cold calls to offer services to potential customers.
- Coordinated with logistics to ensure timely delivery of products to clients.
- Worked closely with existing accounts to grow market share.
- Consulted with customers to gain feedback and improve deliveries.
Assistant Service Manager
Rush Truck Center
Tulsa, OK
08.2012 - 04.2013
- Provided oversight for staff of technicians, ensuring productivity and quality standards were met.
- Assisted in developing service strategies and budgets to meet customer satisfaction goals.
- Identified opportunities for cost savings within the service department while maintaining high quality of services offered.
- Assigned tasks to technicians based on their skill level and experience.
- Worked closely with sales team to ensure proper warranty coverage was being applied when necessary.
- Reviewed invoices from vendors and suppliers to ensure accuracy before authorizing payment.
- Performed daily inspections of tools, vehicles, facilities, and other equipment used by technicians.
- Monitored technician performance and provided feedback on areas needing improvement.
- Scheduled routine maintenance for equipment and vehicles used by the organization's service department.
- Implemented strategies to increase customer loyalty and retention rates.
- Analyzed data from previous repair jobs to identify trends in common problems or malfunctions that could be addressed proactively.
- Coordinated with other departments within the organization regarding any changes or updates related to services offered.
- Ensured accurate documentation of customer service activities and maintained records of all customer interactions.
- Created training plans for new employees entering the service department.
- Maintained relationships with vendors to ensure competitive pricing on parts and materials needed for repairs.
- Implemented safety protocols designed to protect both customers' property as well as technicians’ wellbeing during repair work.
- Resolved escalated customer complaints in a timely manner while keeping customers informed throughout process.
- Conducted regular meetings with technicians to discuss progress, performance issues, and customer feedback.
- Evaluated technician performance through regular one-on-one meetings, reviews, and surveys.
- Developed procedures for documenting customer complaints, tracking resolution efforts, and providing follow-up communication.
- Collaborated with customers to offer solutions to service needs.
- Defined department goals and monitored performance to direct and enhance daily operations.
- Adhered to customer service standards to foster satisfaction and retention.
- Guided department employees on changes from management.
- Created employee work schedules to keep shifts properly staffed.
- Created written estimates and obtained customer consent to proceed.
- Managed service department budget and investigated and resolved discrepancies.
- Upheld team productivity and quality objectives by setting and maintaining clear benchmarks for service.
- Motivated and supported employees to maintain low turnover.
- Reviewed inventory levels and ordered supplies to keep products in stock.
- Hired and trained service department staff to drive performance.
- Monitored employee performance through key metrics analysis.
Outside Sales Manager
Rush Truck Center
Tulsa , Oklahoma
01.2012 - 08.2012
- Developed and implemented effective sales strategies to increase revenue.
- Established long-term relationships with key decision makers at target companies through cold calling or networking events.
- Negotiated pricing terms with customers to maximize profits while maintaining customer loyalty.
- Resolved any customer complaints quickly and efficiently in order to maintain a positive relationship with clients.
- Monitored competitor activities in order to stay ahead of the competition.
- Hired and trained new staff on excellent field salesmanship.
- Kept personal relationships with clients through frequent visits.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Supported sales team members to drive growth and development.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Direct supervisor to mobile repair technicians
- Assisted in developing business plans that identified opportunities for growth within existing accounts.
- Attended conferences and seminars related to the industry in order to keep abreast of new developments.
- Conducted market research to identify potential new business opportunities.
- Organized trade shows and conventions to promote company's brand name and products and services.
- Provided expert product knowledge to clients while presenting products and services.
- Managed a team of outside sales representatives by providing guidance, training, and support.
Outside Sales Representative
Rush Truck Center
Tulsa , OK
08.2009 - 01.2012
- Generated leads through cold calling, networking events, referrals.
- Conducted presentations and product demonstrations to potential clients.
- Managed accounts by providing solutions that best fit the customer's needs.
- Developed and implemented sales strategies to achieve revenue goals.
- Created customized presentations for prospective clients based on their needs.
- Responded promptly to customer inquiries via phone or email.
- Met regularly with team members to discuss progress towards goals.
- Developed and maintained relationships with clients to ensure repeat business.
- Prepared detailed reports on sales activities including forecasts and budgets.
- Maintained knowledge of current product offerings and pricing structures.
- Attended industry trade shows to promote company products and services.
- Negotiated contracts with customers to close deals in a timely manner.
- Followed up with customers after sale and delivery to ensure satisfaction and resolve any issues that arise.
- Gathered data on competitors' products, prices, and sales techniques.
- Resolved customer complaints promptly and professionally.
- Closed product sales to increase revenue and build client loyalty.
- Obtained sales leads through networking groups, referral partners and face-to-face sessions with companies.
- Organized sale calls with customers and vendors.
- Conducted customer needs analysis to deliver relevant products or services.
- Generated sales by prospecting, negotiating contracts and closing.
- Utilized upselling techniques to maximize revenue.
- Liaised with vendors to coordinate delivery schedules and promote customer satisfaction.
- Negotiated prices and set up contracts to finalize sales agreements.
- Educated customers on product features and technical details to highlight benefits.
- Generated leads per week and pursued appointment opportunities to convert prospects into new customers.
Territory Manager
Hooten Oil Company LLC
Seminole, OK
08.2007 - 08.2009
- Grow Lubricant gallons in the Northeast Oklahoma area
- Increase company footprint
- Created presentations for potential customers highlighting products' features and benefits.
- Maintained accurate records of all sales activities including orders placed, invoices issued, payments received.
- Resolved customer complaints promptly and professionally.
- Established relationships with key customers, vendors, and distributors in the area.
- Identified areas of improvement for increasing efficiency of operations within the region.
- Monitored competitor activities in the region to ensure competitive advantage.
- Analyzed customer feedback surveys to improve customer satisfaction levels.
- Developed and implemented strategies to increase sales in assigned territory.
- Prepared detailed reports analyzing regional market conditions and progress toward goals.
- Analyzed sales data to identify trends and areas for improvement.
- Negotiated contracts with new clients while maintaining existing business relationships.
- Developed targeted marketing campaigns designed to reach specific audiences in the territory.
- Conducted cold calls to offer services to potential customers.
- Coordinated with logistics to ensure timely delivery of products to clients.
- Designed impactful visual presentations to align with product promotion strategy.
- Worked closely with existing accounts to grow market share.
- Consulted with customers to gain feedback and improve deliveries.
- Analyzed territory to identify and negotiate contracts with new retail customer opportunities.
Education
High School Diploma -
Oologah-Talala High School
Oologah, OK05-2001
Skills
- Customer Service
- Deal Closing
- Lead Generation
- Process Improvement
- Sales Leadership
- Customer Base Development
- Territory and account management
- Upselling and Cross Selling
- Market Research
- New Account Development
- Consultative and relationship selling
- Conflict Resolution
- Contract Negotiations
- Negotiation and Persuasion
- Sales Lifecycle Management
- Forecasting skills
- Sales proposal creation
- Account Management
- Pipeline Maintenance
- Sales Coaching
- CRM Software
- Analytical Thinking
- Strategic Planning
- Effective Multitasking
- Customer Needs Assessment
- Partnership Development
- Decision-Making
- Presentations and public speaking
- Product expertise
- Sales Presentations
- Staff Training
- Product Knowledge
- Lead prospecting
- Team recruitment
- Motivational and Inspirational
- Negotiations expertise
- Goal Setting
- Territory expansion
Accomplishments
- Operations Employee of the Year, Rush Truck Center (Out of 3000 employees)
- Increased sales, profit, and footprint exponentially year over year (Hooten)
- Developed iron clad relationships with clients and vendors (Hooten and Rush)
- Built and lead an amazing sales and ops team that continue to prosper (Hooten and Rush)
Certification
- Machine Lubrication Technician Level 1 Credential ID ML120160421019
- Machine Lubrication Technician Level 2 Credential ID MLT2-000772
- Machine Lubrication Analyst Level 1 Credential ID MLA1-002015
- Graduate of The University of Houston Stephen Stagner Sales Excellence Institutes CITGO Marketer and SAM Managment Training Program
Affiliations
- I love spending time with my family at the lake
- I am a very active outdoorsman, that loves hunting and fishing
References
References available upon request.
Timeline
Regional Sales Manager
Quality Petroleum
07.2024 - Current
Chief Operating Officer
Hooten Oil Company LLC
01.2024 - 07.2024
Sales Manager
Hooten Oil Company LLC
09.2018 - 01.2023
Territory Manager
Hooten Oil LLC
04.2013 - 09.2018
Assistant Service Manager
Rush Truck Center
08.2012 - 04.2013
Outside Sales Manager
Rush Truck Center
01.2012 - 08.2012
Outside Sales Representative
Rush Truck Center
08.2009 - 01.2012
Territory Manager
Hooten Oil Company LLC
08.2007 - 08.2009
High School Diploma -
Oologah-Talala High School
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