Richard Fish

Decreased shipping cost 73% while increasing sales 74%

Increased organic traffic 417% via blogs and redesign of site.

• Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
• Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
• Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
• Directed sales and support staff of 7 in administrative tasks to help sales reps close deals.
• Improved revenue models, process flows, operations support and customer engagement strategies.

Increased sales 107% and organic traffic 70%.

• Manage Shopify and Amazon Platforms.
• Track performance on Google Ads and Amazon ads via Google Analytics and Shopify/Amazon Seller Dashboards.
• Created compelling multimedia content including blogs, website copy, product images, demonstration videos, email campaigns, and sales collateral to engage customers across platforms.
• Tracked key factors for established KPIs to succeed using Google Analytics.
• Optimize email campaigns to increase open and click-through rates.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Created content strategy to effectively engage target audiences and implementation of SEO strategies.
• Improved website visibility through UI and UX development.

• Managed team of 4 people in all phases of Shopify and Amazon Sales and Operations. Trained included online sales, background coding, Spanish sales, and Shipping duties. Mentored personnel on best practices and protocols to maximize productivity.
• Continuous UI and UX development. Gained feedback from customers to develop sites and listings for max effectiveness.
• Conducted A/B testing when needed.
• Oversaw preparation of blogs, marketing copy, images, videos, emails, and other collateral.
• Created and managed Google Ads and social media campaigns to increase brand engagement.
• Created and monitored listings and ads on Amazon FBA and FBM Walmart, eBay, Shopify, and WooComerce.
• Managed CRM (Hubspot) email campaigns, Sales funnel, and product followup.
• Attended industry trade shows to stay on top of trends and meet customers to get first-hand knowledge of trends. Used this info to ascertain what issues customers needed solved and added.
• Devised content strategy to effectively engage target audiences using knowledge gained at trade shows.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.

• Trained and directed 4 teams in installation and QC of Commercial and residential perimeter systems.
• Directly managed team of access control installations.
• Developed and implemented construction plans according to client specifications and expectations.
• Evaluated and submitted construction bids.
• Implemented systems to improve process efficiency and reduce project duration.
• Established and maintained relationships with vendors to source affordable and high-quality materials and equipment for construction projects.