Summary
Overview
Work History
Education
Skills
Awards
Timeline
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Richard Goodman

Carrollton

Summary

A well established executive sales leader with proven expertise in the areas of sales, marketing and revenue growth within the food industry. Implements a distinguished practice in P&L management and developing operational budgets that are profitable. Increases profitability by negotiating with national client executives that he is already familiar with , cultivating business solutions, navigating complex sales deals and utilizing targeted marketing strategies in order to maximize available revenue opportunities.

Overview

39
39
years of professional experience

Work History

Chief Commercialization Officer

Thrive Freeze Dry
04.2024 - Current
  • Thrive Freeze Dry is a $700M Equity Owned freeze Dry
  • company
  • Mentored staff members, helping them develop their skills and advance in their careers.
  • Enhanced communication between team members by organizing regular meetings and fostering open dialogue.
  • Established effective relationships with key stakeholders both internally and externally for increased collaboration opportunities.
  • Reorganized Sales structure to take it from a co-manufacture focused sales force to a sales force focused on retail, foodservice and convenience.
  • Grew business in first year buy $80M / 18%.
  • Managed the departments of Sales, Business Management, Project Management, Research and Development ,and Marketing

Chief Customer Officer

Salm Partners
04.2023 - 04.2024
  • Salm Partners is a $450M private equity owned sausage company located in Denmark, WI.
  • Responsible for leading sales, marketing and cost management in addition to the research and development team on behalf of a hot dog and sausage company.
  • Acquires net new business from more profitable segments and builds a sales organization that can support the business long term while also delivering incremental results.
  • Remains business focused solely on private label and company manufacturing techniques.
  • An integral part of a team that successfully led the company to an attractive exit.

Chief Customer Officer / EVP of Business and Marketing

Eddy Foods
03.2020 - 04.2023
  • Effectively led sales and marketing efforts on behalf of a $300M private equity owned meat business.
  • Grew business by 24% in my first year through gaining new distribution at Walmart , Sam's, Aldi and multiple regional sausage companies.
  • Oversaw and participated in all facets of sales including co-manufacturing, retail and food service.
  • Led all efforts related to product research, development and cost benefit analysis.
  • Responsible for managing four Vice Presidents including VP of Retail Sales, VP of Foodservice Sales, VP of Business Development and Marketing and VP of Research and Development.
  • Fostered strong partnerships with external stakeholders such as suppliers, vendors, and industry influencers for mutual growth opportunities.

Chief Customer & Marketing Officer

Monogram Food Solutions
01.2013 - 01.2020
  • Delivered 44% in top line growth and 70% in EBITDA growth.
  • Managed P&L for six business segments and a $400M budget.
  • Supervised direct reports that included four VPs and two Directors.
  • Led sales, marketing and new business development on behalf of six business retail segments.
  • Orchestrated strategic positioning, product cost and development in order to deliver increased sales related revenue streams.
  • Responsible for overseeing essential project management initiatives for R&D.
  • Developed annual operational plans while managing the full P&L scope.

President

RTG Sales, Inc.
01.2010 - 01.2013
  • Piloted the enterprise to $20M in new product distribution within a 12 month timeframe.
  • Spearheaded marketing consultations for small to midsize companies that specialized in perishable food related products.
  • Created sales platforms, generated new retail marketing plans and oversaw business solution strategies.
  • Energized sales optimization and execution while cultivating a strategic plan for profitable sales and marketing advancements.
  • Developed a framework for national account management practices and market penetration success.

Senior Vice President, Deli / Foodservice

Smithfield
02.2000 - 01.2010
  • Managed $1.2B in operating budget and P&L for five business segments.
  • Accumulated $450M in total sales for three diverse foodservice groups with a 100% increase.
  • Supervised six direct reports while overseeing the operating budget and handling P&L management on behalf of the foodservice and deli group.
  • Negotiated contract agreements with national clients to establish and expand client accounts.
  • Created revenue increases by designing strategies to capture new business, inspire account growth and extend enterprise reach.

Education

Bachelor of Arts - Sociology

Wofford College

Skills

  • Strategic Planning
  • P&L Management
  • Budget Development
  • Executive Negotiations
  • Client Relations
  • Revenue Growth
  • Business Solutions
  • Sales & Marketing Strategies
  • Account Management
  • Product Development

Awards

Person of the Year - International Deli Bakery Association (2019), President of International Dairy Deli Bakery Association (2008), Board Member of IDDBA (1999 - 2010), Board Member of Nansemond Suffolk Academy (2005 - 2009), ConAgra Best of Class Award (1999)

Timeline

Chief Commercialization Officer

Thrive Freeze Dry
04.2024 - Current

Chief Customer Officer

Salm Partners
04.2023 - 04.2024

Chief Customer Officer / EVP of Business and Marketing

Eddy Foods
03.2020 - 04.2023

Chief Customer & Marketing Officer

Monogram Food Solutions
01.2013 - 01.2020

President

RTG Sales, Inc.
01.2010 - 01.2013

Senior Vice President, Deli / Foodservice

Smithfield
02.2000 - 01.2010

Bachelor of Arts - Sociology

Wofford College

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Richard Goodman