Summary
Overview
Work History
Education
Skills
Personal Information
Websites
Additionalcompetencies
Certification
Timeline
Generic

Richard Gray

New York

Summary

Leading brands to market success through innovative product development, optimized pricing, and efficient logistics.

Overview

10
10
years of professional experience
1
1
Certification

Work History

E-commerce & New Product Development Specialist

  • Richard’s expertise extends into human and pet food e-commerce solutions on Amazon and Shopify, as well as comprehensive product development: Amazon & Shopify Growth: Created tailored strategies for market presence on Amazon and Shopify, emphasizing brand identity, scalability, and consumer engagement
  • Product Formulation & Nutritional Content: Consulted on developing pet and human food products targeting specific health needs, ensuring nutritional compliance and market fit
  • Add-On Products & Cross-Promotion: Increased average order value by introducing shelf-stable add-ons, balancing packaging needs with logistical challenges.

Pet Food Industry Consultant

Various Clients
01.2015 - Current
  • Richard Gray has worked with prominent pet food brands, including Just Food For Dogs, The Farmer's Dog, Pet Plate, and Via, specializing in strategic growth, product expansion, and operational efficiency
  • Expansion & Cost Management: Directed the kitchen expansion for clients, scaling production up to 500,000 lbs./month by coordinating with contractors, co-manufacturers, and senior leadership to optimize configurations and manage associated costs
  • Pricing & Packaging Strategy: Guided pricing for both consumer and Amazon sales, balancing unit fulfillment costs with consumer packaging preferences
  • Expertly crafted competitive pricing strategies for new and established brands
  • Customer Acquisition & ROAS: Developed advertising budgets and tracked ROAS, aligning marketing spend with consumer behaviors and market dynamics as pet food demand matured
  • Supply Chain Optimization: Leveraged industry relationships to secure reliable 3PLs and co-manufacturers, overseeing RFP processes, pricing analysis, and supply chain management for frozen and fresh pet food products
  • Product Line Management: Advised on product extensions, trend analysis, and Amazon sales data to create competitive product offerings, utilizing industry knowledge to meet consumer preferences
  • Logistics & Pack-Out SOPs: Designed proprietary pack-out guides tailored to seasonal dry ice needs and transit times, ensuring product quality and reducing waste in packaging solutions
  • KPI Analysis & Cohort Tracking: Monitored acquisition costs, churn, and lifetime value metrics by customer segments to provide insights into product success and retention.

Education

Bachelor of Science - Finance-marketing

Boston University
Boston, MA
06-1976

Skills

  • Marketing strategy
  • Competitive Analysis
  • Manufacturing expertise
  • Vendor negotiation
  • Brand positioning
  • Sales Forecasting

Personal Information

Title: Strategic Consultant | Direct-to-Consumer & Pet Food Industry Expert

Additionalcompetencies

  • Premix Formulations & Supplements: Extensive experience in developing supplement blends and enhancing palatability, ensuring competitive nutritional positioning.
  • Commercialization Expertise: Skilled in taking new products from concept to market, optimizing cost of goods (COG) and ingredient quality for a competitive advantage.
  • Strategic Partnering: Worked with co-packers and ingredient suppliers to streamline production for various batch sizes, aligning operational needs with market demand.

Certification

  • Certified [Job Title], [Company Name] - [Timeframe] Electronic Retailing Associaiton and Diect Marketing Association

Timeline

Pet Food Industry Consultant

Various Clients
01.2015 - Current

E-commerce & New Product Development Specialist

Bachelor of Science - Finance-marketing

Boston University

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Richard Gray