Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic

Richard Henry

Austin

Summary

Innovative Marketing leader with 20+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

22
22
years of professional experience
1
1
Certification

Work History

Digital Marketing Coordinator - Contract

Fort Bend Epicenter
03.2025 - Current
  • Coordinated promotional events both online and offline to increase brand awareness among target audiences. 10k venue capacity.
  • Stayed up-to-date with industry trends and best practices to continuously improve digital marketing initiatives.
  • Developed and implemented campaigns for email, online advertising, search engines and direct mail.

Marketing Specialist - Contract

ACL Live at 3Ten
07.2023 - 05.2024
  • Acted as marketing point of contact for all 3TEN shows, coordinating with managers for on-sale dates/plans
  • Developed and executed monthly marketing plans for all 3TEN shows, including show-specific strategies and grassroots marketing
  • Managed advertising budgets and approval processes, ensuring error-free media content
  • Enhanced venue branding through social media coverage and post-event analysis
  • Achieved attendance goals for each event while maintaining venue standards.
  • Increased brand awareness by developing and implementing targeted marketing campaigns.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Streamlined communication processes, leading to improved collaboration between departments.

Personal Stylist

Nordstrom
01.2014 - Current
  • Provided tailored shopping experiences for diverse clientele, earning recognition for exemplary customer service
  • Consistently exceeded sales goals, earning Pacesetter awards annually.
  • Increased client retention rates by offering ongoing support and follow-up consultations to ensure continued wardrobe success.
  • Consulted with clients to determine style preferences and provide appropriate recommendations for new image.

Owner and Founder

Richard Henry DBA
01.2004 - Current
  • Founded event planning and marketing firm specializing in music marketing, successfully executing over 400 premium events
  • Managed high-profile projects including marketing for Diana Ross and event production for Scion SXSW showcases.
  • Managed day-to-day business operations.
  • Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
  • Monitored market conditions to set accurate product pricing and take advantage of emerging trends.

Event Coordinating and Marketing

Beyond Marketing
01.2008 - 01.2011
  • Planned and promoted high-profile national music events, including projects for Scion Toyota and IQ Project.
  • Conducted market research to stay updated on industry trends, allowing for informed decision-making during the planning process.
  • Booked venues, entertainers, photographers and speakers.

Events Coordinator

Malbon Brothers Farms
01.2006 - 01.2009
  • Coordinated marketing and staffing for national music events, including collaborations with Sailor Jerry and Scion Toyota.
  • Coordinated schedules and timelines for events.
  • Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
  • Managed event logistics and operations.
  • Collaborated with cross-functional teams to ensure seamless event execution and positive outcomes.

Senior Marketing Rep

Fader / Cornerstone Promotion
01.2003 - 01.2005
  • Provided marketing plans for major record releases and films, managing street teams and artist coordination.
  • Increased brand awareness by implementing targeted marketing campaigns and strategies.
  • Analyzed market trends to identify new opportunities for business growth and expansion.
  • Mentored junior team members in the areas of strategy development, project management, and client relationship building skills.

Education

Marketing / Pre-law -

Austin Community College

Bachelor of Arts - Marketing Management And Research

NYU
New York, NY
04.2024

Skills

  • Marketing/PR
  • Adaptability and multitasking
  • Social media and trend awareness
  • Event execution and bookings
  • Guerrilla marketing
  • Client Needs Assessment
  • Client Relationship Building
  • Social Media Marketing
  • Brand Awareness
  • Customer Engagement
  • Project Management

Certification

  • Google Digital Marketing & E-Commerce, Google, June, 2024
  • Google Tag Manager, Google, June, 2024
  • Meta Social Media Marketing, Meta (Facebook), June, 2024
  • Social Media Management, [Meta], June, 2024

References

References available upon request

Timeline

Digital Marketing Coordinator - Contract

Fort Bend Epicenter
03.2025 - Current

Marketing Specialist - Contract

ACL Live at 3Ten
07.2023 - 05.2024

Personal Stylist

Nordstrom
01.2014 - Current

Event Coordinating and Marketing

Beyond Marketing
01.2008 - 01.2011

Events Coordinator

Malbon Brothers Farms
01.2006 - 01.2009

Owner and Founder

Richard Henry DBA
01.2004 - Current

Senior Marketing Rep

Fader / Cornerstone Promotion
01.2003 - 01.2005

Marketing / Pre-law -

Austin Community College

Bachelor of Arts - Marketing Management And Research

NYU

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Richard Henry