Open To Work
Richard Isett
Lake Oswego,OR
Summary
Results-driven sales leader and business strategist with 10+ years of experience owning and growing complex territories, leading cross-functional initiatives, and delivering measurable revenue outcomes. Proven ability to align sales, marketing, and operations to drive market expansion and improve business performance.
Seeking a Director of Sales or senior leadership role where I can leverage my leadership, analytical mindset, and customer-focused approach to drive new market growth, build scalable revenue strategies, and create measurable value for the organization.
Overview
14
14
years of professional experience
Work History
Territory Manager & Business Development Strategist
Papé Machinery Construction & Forestry
Portland, OR
04.2018 - Current
- Key Accomplishment: Grew and managed territory revenue from $6M before arriving to ~$12M annually, with $16.7M in 2022, exceeding sales targets by up to 46%.
- Developed and executed strategic growth plans based on market trends, customer demand, and competitive positioning.
- Managed territory performance across construction, forestry, and government accounts, ensuring accountability for customer relationships and driving satisfaction.
- Collaborated with marketing, finance, and operations to align go-to-market strategies, resulting in revenue growth.
- Constructed executive-level reporting and forecasting models to support strategic business decisions and enhance resource allocation.
- Led coordination across departments to resolve complex customer and operational challenges.
- Developed and delivered 'papé toolkit' product-knowledge videos to elevate sales enablement and customer engagement.
- Mentored team members on sales strategies and analytics, enhancing customer development skills.
Territory Manager – Northern California Region
Papé Machinery
Sacramento, CA
01.2015 - 04.2018
- Key Accomplishment: Increased territory revenue in First Year from $1.3M to $4.7M (261% growth YOY).
- Developed territory strategy that facilitated ongoing revenue growth and customer expansion.
- Identified and developed high-impact accounts, driving strategic growth through targeted market and competitive analysis.
- Delivered business reviews and performance insights, informing strategic decisions for internal stakeholders.
Territory Manager – Compact Equipment
Papé Machinery
04.2014 - 12.2015
- Key Accomplishment: Increased market share from 6% to 19% within one year.
- Utilized customer insights and market data to strategically expand territory presence, enhancing competitive positioning.
- Created KPI tracking and reporting frameworks to monitor growth initiatives and improve performance visibility across the team.
Management Trainee
Papé Machinery
07.2012 - 04.2014
- Key Accomplishment: Completed 20-month rotational program across all departments, gaining comprehensive understanding of core business functions.
- Developed cross-functional expertise in sales, service, parts, and finance operations.
- Contributed to development of reporting processes, enhancing forecasting accuracy.
Education
AMERICORPS - North West Urban Leader in Training
Led After-school Program Supporting At-Risk Youth
Tacoma, WAB.A. - Political Science, History
Pacific Lutheran University
Tacoma, WASkills
- Sales forecasting and performance management
- Market analysis and competitive analysis
- Market expansion strategy
- Account penetration strategies
- Customer relationship management
- Consultative sales approach
- Revenue growth strategies
- CRM systems proficiency
- Sales presentation skills
- Cross-functional collaboration expertise
- Team collaboration and leadership
- Executive communication
- Issue resolution techniques
Accomplishments
- North West Utility Contractors Association (NWUCA) 2022 - 2026
Professional Achievements
- Top Salesman (Volume and Profitability)– Pape Machinery Portland/Kelso Region (2019–2025)
- Ranked #1 company-wide in both volume and profitability in 2021
Timeline
Territory Manager & Business Development Strategist
Papé Machinery Construction & Forestry
04.2018 - Current
Territory Manager – Northern California Region
Papé Machinery
01.2015 - 04.2018
Territory Manager – Compact Equipment
Papé Machinery
04.2014 - 12.2015
Management Trainee
Papé Machinery
07.2012 - 04.2014
AMERICORPS - North West Urban Leader in Training
Led After-school Program Supporting At-Risk Youth
B.A. - Political Science, History
Pacific Lutheran University