Summary
Overview
Work History
Education
Skills
Timeline
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Richard J. Creveling

Summary

Experienced with pharmaceutical sales, focusing on client engagement and market analysis. Utilizes strategic planning to enhance product visibility and adoption. Track record of building relationships with healthcare professionals to drive sales growth.

Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.

Overview

16
16
years of professional experience

Work History

Senior Pharmaceutical Sales Specialist, Respiratory & Immunology - Primary Care

AstraZeneca Pharmaceuticals, LP
10.2017 - Current
  • Responsible for sales and promotion of Breztri and AIRSUPRA to primary care physicians and mid-level prescribers in the Wilmington, Delaware territory
  • Consistently meets and exceeds sales targets for both products, while outperforming the nation in executional standards (TDFA, TDFA High, CPD and Omnichannel engagements)
  • Led onboarding and mentoring efforts of two new teammates to the territory, including one new to industry to produce district-leading results.
  • Concurrently acted as Regional Field-Based Trainer for North Atlantic Region, responsible for training and upskilling of165 representatives
  • Facilitated workshops with corporate training staff to aid in onboarding of500 new hires and assisted in launch efforts around AIRSUPRA
  • Designed and delivered multiple selling skill workshops to regional sales force in collaboration with the regional leadership team, resulting in improved utilization of positive tension and use of urgency in sales engagements, as observed by district sales managers
  • Senior Pharmaceutical Sales Specialist, Primary Care Enterprise Team
  • Promoted Diabetes/ CKD and Inhaled Respiratory products to key customers across the Wilmington, Delaware Territory
  • Customers included both primary care prescribers, as well as specialists (Pulmonologists and Allergists) during the launch of Breztri.
  • Promoted to Senior rep in2022 based on consistently maintaining sales results over a three year period
  • Ranked in top third of national sales force for2021 and 2022. Consistently deliver sales results at or above goals
  • Ranked in top third of national sales force for2021 and 2022
  • Ranked in the top 15 of1200 reps for2020
  • Awarded2019 Trip Sales Incentive in national contest for Farxiga NBRx sales achievement
  • Served in multiple district roles:
  • District Omnichannel lead - Championed increased utilization of omnichannel resources and assisted in coaching and training efforts at a district and regional level, resulting in increased customer engagement
  • District Trainer - Partnered with district and regional leadership to diagnose and address training needs of Wilmington District selling team
  • Delivered training initiatives around multiple products, including new indication and new messaging launches
  • Developed original digital content to help drive improved results
  • Conducted surveys, training sessions, roleplays and coaching with peers.
  • District STAT Champion - Honed training skills while delivering technology tools support to district teammates
  • Actively participated in regional meetings and shared online tips with region
  • District AZ Selling Framework Lead - Championed AZ Selling Framework initiative to district by providing custom live and remote training and workshops
  • Actively sought out scientific and competitive information to maintain an acute awareness of the therapeutic markets in which I sold.
  • Actively shared news and collaborate with teammates to maximize selling effectiveness
  • Successfully executed launch strategies for two new products and three new indications. Met or exceed national attainment, leading to significant gains against market-leading competitors
  • Strategized with podmates to develop and execute a plan to grow market share on two brands, resulting in sales growth
  • Effectively integrated virtual sales tools upon the start of pandemic lockdown and have maintained and improved deployment of virtual engagement resources to become a more dynamic salesperson, demonstrating a willingness to meet customers in their most available and productive environment. This contributed to achieving sales results exceeding the national average and an increase of COE rank
  • Committed to professional growth and development, regularly completing elective coursework on corporate learning platforms, including new coursework on Digital Mastery

Pharmaceutical Sales Representative, Cardiovascular and Metabolism

QuintilesIMS (Janssen Pharmaceuticals)
01.2016 - 06.2017
  • Responsible for promotion of Janssen's Invokana (SGLT2- inhibitor) and Xarelto (factor10-A inhibitor anticoagulant) medications to primary care providers throughout the state of Delaware
  • Grew market share of portfolio, met and exceeded sales goals through growth of established and new health care provider relationships
  • Maintained consistent attainment of call plan goals in the top ten percent of the sales force nationally
  • Ensured consistent messaging with my teammates through regular meetings and weekly customer strategy reviews, as well as focusing on “total-office” selling by including key office staff members as part of my regular calls
  • Committed to keeping the patient at the center of everything by ensuring key pharmacists are educated including key staff members with information on access and affordability options for patients
  • Maintained a high level product, disease-state, formulary and marketplace knowledge through company-sponsored training and additional self-driven learning
  • Maximized access opportunities through coordination of impactful lunch and dinner programs
  • Optimized presence in by coordinating with Quintiles and Janssen counterparts, establishing a team approach and “shared voice” with mutual targets
  • Completed American Academy of Clinical Endocrinologists (AACE)2016 Diabetes course.


Senior Physician Liaison

Physiotherapy Associates
12.2010 - 10.2015
  • Responsible for promoting outpatient physical therapy clinics to physicians and related referral sources
  • Territory included the state of Delaware, three counties in Pennsylvania (Chester, Montgomery and Delaware) and three counties in Maryland (Cecil, Hartford and Chester)
  • Consistently achieved assigned territory new patient goal
  • Developed annual and monthly sales strategy, including a monthly routing plan based on the marketing needs, opportunities and challenges in the markets surrounding assigned clinics
  • Planned and executed 12-18 daily in person calls with a variety of practices including orthopedic, family, pediatric, neurology, otolaryngology, obstetrics and gynecology, physical medicine and pain management physicians.
  • Developed effective relationships with providers and staff that allowed access to physicians and increased referral activity
  • Aided in the development and training of new and existing staff's sales and marketing skills, through individualized coaching, physician introductions, field-rides, behavior modeling and continued follow-up with both local, regional and corporate staff
  • Launched new therapies and services to the market including neuro therapies (Parkinson's Disorder/ MS and Vestibular), Intramuscular Manual Therapy (IMT), Women's Health, aquatic therapy and complementary patient transportation
  • Organized and participated in education and awareness events including provider symposiums, health fairs, trade shows and promotional opportunities.

Sales Representative – New Business Development

King Medical Systems
09.2008 - 12.2010
  • Responsible for selling a full suite of print supplies to medical practices and health care organizations; products include clinical forms, filing supplies, stationary, and billing and promotional print materials.
  • Acquired new accounts weekly via prospecting and networking with other healthcare sales representatives
  • Activities included maintaining a daily call plan with physicians, practice administrators and other decision- makers
  • Organized trade shows and special events which targeted new business
  • Developed an annual sales promotion which was attended by over200 clients/prospects
  • Actively participated in lead groups to develop business prospects and to stay aware of market developments.

Education

Bachelor of Arts - Business And Economics

University of Pittsburgh
Pittsburgh, PA

Skills

  • Customer engagement
  • Data-driven decision making
  • Industry trends awareness
  • Self-management
  • Territory management
  • Teamwork and collaboration
  • Adaptability and flexibility
  • Leading without authority

Timeline

Senior Pharmaceutical Sales Specialist, Respiratory & Immunology - Primary Care

AstraZeneca Pharmaceuticals, LP
10.2017 - Current

Pharmaceutical Sales Representative, Cardiovascular and Metabolism

QuintilesIMS (Janssen Pharmaceuticals)
01.2016 - 06.2017

Senior Physician Liaison

Physiotherapy Associates
12.2010 - 10.2015

Sales Representative – New Business Development

King Medical Systems
09.2008 - 12.2010

Bachelor of Arts - Business And Economics

University of Pittsburgh

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Richard J. Creveling