RICHARD J. FELLERS
Sales Rep
Greenfield,IN
Summary
- Sales professional with over 8 years of expertise in driving revenue and client growth through strategic account management and solution-based selling.
- Successfully managed an $11M sales territory in the industrial automation sector, building strategic partnerships that increased market share for a global solutions company.
- Proven track record of consistently exceeding sales goals by 110%-130% of quota, contributing to 25% revenue growth over three years through effective upselling and new business development initiatives for national media company.
- Supervised and trained a 25-person team in manufacturing and quality control operations, leading efficient job transitions, maintaining compliance with GMP and safety standards, and improving client retention through operational excellence.
- Proficient in leveraging tools such as Salesforce, Google Analytics, and Tableau to forecast sales, analyze performance, and optimize campaigns while fostering strong relationships with key stakeholders to enhance customer loyalty and satisfaction.
Overview
13
13
years of professional experience
Work History
Channel Account Manager
Belden Inc.
10.2023 - Current
- Strategically managed an $11M sales territory across the North Central region, protecting and growing key channel accounts to ensure sustained revenue and long-term partnerships.
- Drove revenue growth 10% by developing strong relationships with distribution partners delivering automation solutions across our industrial verticals: Material Handling, Food & Beverage, Automotive, Semiconductor, Medical Device, CPG, and Water/Wastewater.
- Executed targeted sales strategies to expand market share, increase channel engagement, and exceed regional performance objectives.
- Led regular cadence calls and in-person meetings with distributors, OEMs, contractors, system integrators, and end-users to specify and promote tailored wire and cable solutions aligned with project requirements.
- Identified and pursued new business opportunities by aligning partner capabilities with evolving market demands and customer needs.
- Streamlined processes for partner enablement by creating standardized materials tailored for specific vertical segments or industries served by our channel network.
Sales Account Executive
Gannett Media (USA TODAY NETWORK)
11.2017 - 09.2019
- Executed department-wide sales plans from prospecting to closing of 2000+ accounts across Tennessee territory.
- Achieved sales targets of 110% to 130% of quota by leveraging a suite of digital marketing and advertising solutions to maintain & grow a healthy pipeline across major markets with both new and existing customers.
- Drove revenue growth by identifying new opportunities with new and existing decision-makers, resulting in a 25% increase in revenue in three years.
- Attained monthly revenue goals through a high level of business development activities such as prospecting, cold calling & solution presentations.
- Served as product and market onboarding expert for Facebook, Google, and LocaliQ recruitment campaigns resulting in higher client adoption, renewal rate, and overall engagement.
- Performed client reviews of active and expired campaigns by delivering detailed campaign data and metrics to clients using Salesforce, Excel, and Google Analytics to identify new upsell opportunities.
- Managed full sales cycle in Salesforce CRM platform to optimize opportunity pipeline and sales forecast.
Quality Control Supervisor
Ardagh Group
08.2016 - 11.2017
- Organized, trained, and directed department of 25 employees engaged in the manufacturing, selecting, and packing of products to meet assigned company and customer specifications.
- Coordinated and implemented 10+ job changes with applicable departments ensuring efficient changes in terms of time and quality, resulting in higher client retention.
- Analyzed root causes of defects by conducting thorough investigations into each issue reported by customers or during internal inspections.
- Improved supplier relationships through consistent communication and feedback on product specifications, quality control, and lead times.
Strength & Conditioning Supervisor
IU Recreational Sports
08.2012 - 07.2016
- Supervised hourly staff to ensure 11 service departments ran effectively.
- Led incident resolution and coached team of 5+ employees on protocols and proactive engagement with participants.
- Monitored & facilitated safety operations regarding clients.
- Implemented team initiatives to improve client quality & experience.
- Developed relationships with clients & assisting through the process of actively working towards better health by providing support, encouragement, and education.
Production Intern
Ardagh Group
06.2012 - 08.2015
- Assisted 3 production engineers on multiple projects to improve production levels by analyzing production data from the previous year and making suggestions to increase production efficiency & client retention.
- Supported robust quality control and assurance procedures by helping coordinate sampling, inspecting and testing procedures.
- Assisted Quality Manager with two industrial tank rebuilds resulting in improvement of overall product quality by 20%.
- Trained alongside shift supervisors and upper management to learn proper production and packaging practices by following specific procedures and using common industry tools.
Education
Bachelor of Science - Kinesiology, Minor in Health & Fitness
Indiana University
Bloomington, IN05-2016
Skills
- Lean Six Sigma Yellow Belt; Kaizen Practitioner – Process Management International (PMI) – July 2025
- Soft Skills: Account/Project Management, Sales Forecasting, Strategy Development/Planning, Client Relationship Management, Customer Satisfaction, Team Collaboration
- Software: Salesforce, Salesforce Lightning, Tableau, Excel, Microsoft Office
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Channel Account Manager
Belden Inc.
10.2023 - Current
Sales Account Executive
Gannett Media (USA TODAY NETWORK)
11.2017 - 09.2019
Quality Control Supervisor
Ardagh Group
08.2016 - 11.2017
Strength & Conditioning Supervisor
IU Recreational Sports
08.2012 - 07.2016
Production Intern
Ardagh Group
06.2012 - 08.2015
Bachelor of Science - Kinesiology, Minor in Health & Fitness
Indiana University
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