Summary
Overview
Work History
Education
Skills
Hobbies and Interests
ADDITIONAL EXPERIENCE
Affiliations
References
Timeline
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Richard Katusak

Burnet,TX

Summary

Sales Operations leader with expertise in collaborating with executives and sales managers to create and execute strategic sales initiatives. Demonstrated ability to analyze data and develop tools that enhance team performance and drive sales growth. Proven track record of achieving and exceeding sales targets through effective leadership and strategic planning.

Overview

34
34
years of professional experience

Work History

Director of Sales Operations

Empire Today for Business
Chicago
01.2023 - 07.2025
  • Enhanced Salesforce capabilities to improve customer insights, sales coverage, and pipeline visibility.
  • Refined selling processes by creating training materials and delivering comprehensive sales training.
  • Developed performance dashboards that provided deeper insights through analytics, AI, and machine learning.
  • Coordinated cross-functional teams to execute sales initiatives effectively.

Director of Sales Operations

Itron
Austin
01.2018 - 01.2023
  • Directed global team in managing sales data, forecasting, tool enablement, training, and compensation for $2B enterprise.
  • Maximized technology investments to enhance operational processes and visibility into insights.
  • Deployed and trained teams on selling tools and processes including Miller Heiman, Salesforce, Conga CPQ, and Apttus CLM.

Director, Commercial Sales Operations (2014-2018)

Dell Technologies
Round Rock
01.1992 - 01.2018
  • Enabled accelerated business decisions through comprehensive reporting and analysis for global operations.
  • Managed a global team of 65 data scientists, analysts, and project managers.
  • Leveraged R, Python, SAS, Tableau, PowerBI, and Excel for data-driven insights.
  • Established and directed a global team supporting Dell’s multibillion-dollar Enterprise Solutions business.
  • Provided direct sales support for technical validation, quoting, pricing, invoicing, and order management.
  • Led process improvement initiatives that enhanced operational efficiency and reduced costs.
  • Supported customer transitions from US direct manufacturing to global contract manufacturing.
  • Reengineered contact handling model to achieve record customer satisfaction and performance.

Education

Stephen F. Austin State University
Nacogdoches, Texas

Skills

  • Leadership and employee development
  • Critical thinking and problem solving
  • Strategic planning
  • Change management
  • Team collaboration
  • Remote team management
  • Data visualization and manipulation
  • Microsoft Office proficiency
  • Salesforce expertise
  • Microsoft Teams and SharePoint usage
  • Miller Heiman methodology

Hobbies and Interests

Land management, viticulture, fly-fishing

ADDITIONAL EXPERIENCE

National Sales Director, Preferred Accounts; Senior Manager, Small and Medium Business Services Marketing; Senior Manager, Wireless Client Product Marketing; Manager, Integration Factory Services; Manager, Software and Peripherals

Affiliations

  • Agriculture and land management
  • Fly Fishing

References

References available upon request.

Timeline

Director of Sales Operations

Empire Today for Business
01.2023 - 07.2025

Director of Sales Operations

Itron
01.2018 - 01.2023

Director, Commercial Sales Operations (2014-2018)

Dell Technologies
01.1992 - 01.2018

Stephen F. Austin State University