Summary
Overview
Work History
Education
Skills
Timeline
Generic

Richard Kydd

Prattsburgh

Summary

Dynamic marketing and sales professional with a proven track record in sales and marketing. Expert in customer engagement and SEO optimization, driving significant increases in brand visibility and customer satisfaction. Adept at leveraging digital marketing strategies to enhance campaign performance and foster strong client relationships.

Overview

20
20
years of professional experience

Work History

Salesperson

Fraser Engines & Transmissions
Fraser
03.2023 - Current
  • Engaged customers to identify their needs and recommend suitable engine solutions.
  • Demonstrated product features and benefits to enhance customer understanding and satisfaction.
  • Processed customer orders accurately using company-specific sales software systems.
  • Educated customers about products and services offered by the company.
  • Assisted customers in selecting appropriate products or services for their needs.

Marketing Specialist

Self Employed Web
Prattsburgh
01.2008 - Current
  • Developed marketing campaigns to enhance brand awareness and engagement.
  • Conducted market research to identify customer needs and preferences.
  • Created content for social media platforms to drive audience interaction.
  • Collaborated with cross-functional teams to align marketing strategies.
  • Analyzed campaign performance data to refine marketing approaches.
  • Maintained updated knowledge of industry trends and competitor activities.
  • Developed marketing strategies for existing products, services and new product launches.
  • Analyzed consumer behavior and market trends to create effective marketing campaigns.

SEO Analyst - Digital Marketing

Self Employed Web
Prattsburgh
01.2008 - Current
  • Analyzed website performance using SEO tools to identify improvement areas.
  • Developed keyword strategies to enhance organic search visibility and traffic.
  • Collaborated with content teams to optimize web pages for search engines.
  • Conducted competitor analysis to inform SEO tactics and strategies.
  • Created and maintained reports on SEO performance metrics for stakeholders.
  • Implemented on-page SEO changes based on best practices and guidelines.
  • Researched industry trends to stay updated on evolving SEO practices.
  • Developed SEO strategies to improve organic search engine rankings.
  • Tracked progress of SEO initiatives using various analytics tools such as Google Analytics or Adobe Analytics.
  • Managed Google Ads campaigns in order to maximize ROI.
  • Optimized page load speed across all devices using tools like PageSpeed Insights or GTMetrix.
  • Performed technical SEO audits of websites to ensure they are correctly indexed by search engines.
  • Prepared detailed reports with findings from analytics data and other sources of information.
  • Participated in brainstorming sessions with stakeholders and other team members in order to develop new ideas for online marketing campaigns.
  • Responded promptly to customer inquiries related to SEO services provided.
  • Identified link building opportunities through backlink analysis.
  • Created optimized titles and meta descriptions for webpages.
  • Conducted keyword research and analysis to identify valuable keywords for content optimization.

Web Developer

Self Employed Web
Prattsburgh
01.2008 - Current
  • Collaborated with designers to implement user-friendly interfaces and experiences.
  • Maintained website performance through regular updates and bug fixes.
  • Integrated third-party APIs to enhance website functionality and features.
  • Developed custom WordPress themes and plugins for client websites.
  • Installed, configured, and updated WordPress core software as well as plugins and themes in order to maintain security and compatibility with the latest version of WordPress.
  • Designed custom page templates that could be used by content authors when creating new pages or posts.
  • Migrated websites between hosting providers or domains without any downtime or data loss.
  • Designed and developed customized website presentation to achieve optimized goals.
  • Implemented responsive design techniques to ensure a consistent user experience across all devices.
  • Optimized database queries to improve the loading speed of webpages while reducing server resource utilization.
  • Performed troubleshooting and debugging on existing WordPress sites to identify and resolve issues quickly.
  • Designed responsive WordPress themes to enhance user experience and engagement.
  • Researched new technologies and trends in web design and development.
  • Optimized images for faster loading times on webpages.
  • Analyzed website analytics data to identify areas of improvement.

PPC Specialist

Self Employed Web
Prattsburgh
01.2006 - Current
  • Managed PPC campaigns across multiple platforms to enhance online visibility.
  • Conducted keyword research and analysis to optimize ad targeting strategies.
  • Collaborated with creative teams to design compelling ad copy and visuals.
  • Analyzed campaign performance data to identify trends and areas for improvement.
  • Implemented A/B testing procedures to refine ad effectiveness and user engagement.
  • Reported on campaign results to stakeholders, summarizing key insights and recommendations.
  • Managed remarketing campaigns with tailored messaging based on user behavior patterns.
  • Identified potential areas for growth through expansion into new markets or channels.
  • Developed and maintained a comprehensive PPC strategy to maximize ROI.
  • Assisted in the development of creative assets such as banners, display ads.
  • Performed A and B testing of ad copy and landing page elements to improve campaign performance.
  • Analyzed website traffic data to identify trends and opportunities for improvement.
  • Managed relationships with external agencies or partners when needed.
  • Responded promptly to customer inquiries regarding PPC services offered.
  • Coordinated with developers to optimize web site architecture, server configuration or page construction for search engine consumption and optimal visibility.

Education

Some College (No Degree) - Graphic Design & Illustation

Palomar College
San Marcos, CA

Skills

  • Customer engagement
  • Product demonstrations
  • Sales analytics
  • Market research
  • Order processing
  • Customer relationship management
  • WordPress development
  • Digital marketing
  • SEO optimization
  • PPC management
  • Content marketing
  • Marketing
  • Website analytics tools
  • Social media management
  • Website optimization

Timeline

Salesperson

Fraser Engines & Transmissions
03.2023 - Current

Marketing Specialist

Self Employed Web
01.2008 - Current

SEO Analyst - Digital Marketing

Self Employed Web
01.2008 - Current

Web Developer

Self Employed Web
01.2008 - Current

PPC Specialist

Self Employed Web
01.2006 - Current

Some College (No Degree) - Graphic Design & Illustation

Palomar College

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