Richard Lacy
Lancaster,CA
Summary
Accomplished 25 year leader with a proven track record within the Coca Cola Bottling system enhancing team performance and driving business growth. Results driven cross functional leader in operations and sales management demonstrated through strategic planning, community outreach initiatives, that resulted in significant organizational achievements. Skilled in fostering strong relationships, trust, and people development leading to increased efficiency and profitability.
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Pursuing full-time role that presents professional challenges and leverages interpersonal skills, effective time management, and problem-solving expertise.
Overview
25
25
years of professional experience
Work History
General Manager
Reyes Coca Cola Bottling
03.2018 - 09.2024
- Managed budget implementations, end to end p&l, employee reviews, training, schedules, and union contracts.
- Managed and inspired a diverse team of professionals, fostering a positive work environment, high employee satisfaction, and year over year of growth.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Leading from the front with Safety, Culture, and employee development at all levels.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
Distribution Center Manager
Reyes Coca Cola Bottling
03.2017 - 03.2018
- Consistently met or exceeded key performance indicators through effective resource allocation and process improvement initiatives.
- Implemented safety guidelines for warehouse, delivery, merchandisers and trained employees on applicable policies.
- Optimized space utilization within the warehouse using data-driven analysis techniques for efficient storage of inventory items.
- Immediately addressed logistical issues and applied remediation techniques.
- Mentored team members, leading to increased productivity and job satisfaction among staff.
- Created and maintained a positive work environment, promoting strong teamwork and employee engagement.
- Established cross-training programs for employees, fostering a flexible workforce able to adapt to changing business needs quickly.
- Implemented safety protocols for employees, resulting in fewer accidents and improved overall safety record.
Area Sales Manager
Coca Cola Refreshments, CCR
01.2011 - 03.2017
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Enhanced team performance by providing ongoing coaching, training, engagement, and mentoring to all levels within a sales organization.
- Reported and successfully developed multiple teams that conducted internal and external sales business reviews, generated and exceeded sales quotations, proposals and maintained customer contact database to achieve profitable sales objectives and quota.
- Managed and developed a successful sales team with a ownership mindset at all levels, consistently achieving and exceeding monthly sales targets.
Merchandiser Manager
Coca-Cola Enterprises
11.2008 - 01.2011
- Led and managed a team of Merchandising Supervisors, frontline and reset merchandisers
- Managed the variable labor, safety, and employee turn over.
- Mentored junior team members, fostering career growth and skill development within the organization.
- Enhanced customer satisfaction by addressing inquiries promptly and providing expert product knowledge guidance when needed.
- Maintained a safe work environment by adhering to company policies and industry regulations.
- Established clear communication channels between departments, improving overall operational efficiency.
District Sales Manager
Coca-Cola Enterprises
06.2003 - 11.2008
- Collaborated closely with other district managers to share best practices, learnings, and drive overall success of the organization.
- Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
- Increased sales revenue by developing and implementing effective sales strategies for the district.
- Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
- Recognized potential talent within the team members early on; mentored them into higher positions in the organization over time.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Enhanced team morale by fostering a positive work environment, recognizing achievements, and promoting professional development opportunities.
Education
USC
High School Diploma -
Fontana High School
Fontana, CA06.1990
Skills
- Leadership and team building
- Problem Resolution
- Operations Management
- Team Player
- Time Management
- Loss Prevention
- Change Implementation
- Community Outreach
- Cost Reductions
- Quality Management
- Project Management
- Organizational Development
Affiliations
- CLASS Foundation - www.classedfoudation.org
References
Kristen Turcios, RCCB HR Director, 8184828879
Nick Masciotra, RCCB Sales Director, 6617553330
Adrian Romero, RCCB Operations Manager, 8182564550
Timeline
General Manager
Reyes Coca Cola Bottling
03.2018 - 09.2024
Distribution Center Manager
Reyes Coca Cola Bottling
03.2017 - 03.2018
Area Sales Manager
Coca Cola Refreshments, CCR
01.2011 - 03.2017
Merchandiser Manager
Coca-Cola Enterprises
11.2008 - 01.2011
District Sales Manager
Coca-Cola Enterprises
06.2003 - 11.2008
USC
High School Diploma -
Fontana High School
Work Preference
Work Type
Full TimeWork Location
On-SiteHybridRemoteImportant To Me
Career advancementCompany CulturePersonal development programs401k matchHealthcare benefitsCertification
- Professional Development: USC Food Industry Executive Program
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things.
RONALD REAGAN
Languages
English
Native or Bilingual
Interests
Traveling, Sport Fishing, Outdoors
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