Richard Morales
Salinas,USA
Summary
Results-driven marketing executive with a proven track record of developing and executing innovative marketing strategies that drive significant growth in brand visibility and revenue. Skilled in leading cross-functional teams to achieve marketing objectives. Demonstrated exceptional leadership in managing projects from conception to completion. Expert at crafting brand narratives that resonate with diverse audiences to enhance customer engagement and loyalty. Proficient in leveraging digital marketing tools and analytics to optimize marketing campaigns and improve return on investment. Adept at navigating complex market landscapes to identify and capitalize on emerging trends. Well-versed in allocating resources efficiently to maximize campaign impact and profitability. Proven ability to foster collaborative relationships with stakeholders and external partners to drive cohesive and effective marketing strategies. Brings extensive experience in nurturing positive employee engagement and enhancing internal communication while fostering a collaborative and motivational work environment.
Overview
17
17
years of professional experience
Work History
Director of Communications and Marketing/PIO
Hartnell College
10.2022 - Current
- Oversaw comprehensive marketing strategy execution, enhancing public engagement and perception
- Managed crisis communications to protect institutional reputation during critical periods serving as the district's public information officer
- Develop and implement comprehensive communication and marketing strategies to promote the organization's mission, vision, and goals
- Streamlined internal and external messaging by implementing creative communication improvements
- Drove enrollment increases for four consecutive semesters through strategic marketing initiatives
- Introduced innovative branding that differentiated and elevated the institution's identity
- Helped achieve 73% student persistence rate by implementing effective student retention strategies
- Enhanced departmental connection with student population through strategic engagement initiatives
- Revitalized organizational identity and outreach with a comprehensive brand refresh
- Increased media coverage through targeted press releases and proactive media outreach.
Director of Marketing and Public Relations/PIO
Mid-Valley Hospital & Clinic
09.2020 - 09.2022
- Fostered healthcare community partnerships to enhance hospital outreach and public image
- Revolutionized digital marketing strategies to boost online traffic and presence
- Coordinated cross-departmental collaboration to ensure alignment of marketing goals with organizational objectives and messaging
- Elevated hospital's community outreach and public image by spearheading development of key healthcare partnerships
- Established a cohesive and updated identity across all platforms by overhauling branding and brand expectations
- Contributed significantly to revenue increases as part of strategic communications and marketing team
- Drove 70% increase in online traffic and presence by revolutionizing digital marketing strategies
- Enhanced internal engagement to strengthen organizational culture and communication
Marketing and Events Coordinator
El Centro Regional Medical Center
05.2018 - 09.2020
- Developed and distributed promotional materials and communications related to events and marketing campaigns across various channels to maximize audience engagement and participation
- Evaluated success of events and marketing initiatives, gathering feedback and analyzing data to inform future marketing strategies and event planning
- Achieved 60% increase in online engagement through orchestration of high-impact marketing campaigns
- Expanded reach to local and international governmental bodies by establishing partnerships with external entities
- Boosted community participation and brand awareness by spearheading major events and promotions
- Significantly contributed during COVID crisis by attracting national news attention to hospital and orchestrating key crisis communication strategies
Community Outreach Coordinator
Pioneers Memorial Healthcare District
05.2015 - 05.2018
- Connected individuals with available and relevant resources.
- Developed long-lasting partnerships with local leaders, management team and peers with active engagement, exemplary communication and consistent issue resolution.
- Enhanced community engagement by developing and implementing targeted outreach programs.
- Maintained an up-to-date knowledge of best practices in community outreach, regularly attending professional development workshops and networking events to stay informed about new strategies or tools that could enhance program impact.
- Collaborated with diverse groups of individuals across different sectors to identify common goals and develop innovative solutions to pressing challenges within the community.
- Strengthened relationships with community partners through regular communication and collaboration on joint initiatives.
- Evaluated the success of outreach initiatives using data-driven metrics and made recommendations for future improvements.
- Managed volunteer services department consisting of up to 80 volunteers.
Public Relations Specialist/Marketing Coordinator
El Centro Regional Medical Center
02.2008 - 05.2015
- Crafted and executed marketing campaigns tailored for the hospital, significantly elevating brand visibility and patient engagement across multiple channels.
- Overhauled the hospital’s website, intranet, and social media platforms, infusing them with fresh, user-friendly content and design that echoed our commitment to healthcare excellence.
- Developed strategic partnerships with local agencies and organizations, expanding our outreach and reinforcing our role as a pivotal source of health education in the community.
- Orchestrated a series of successful health fairs and hospital events, facilitating community participation and fostering health awareness in engaging environments.
- Leveraged tools such as Microsoft Office, Adobe Creative Suite (Illustrator, Photoshop, In-Design), and Macromedia Suite (Dreamweaver, Flash, Shockwave) to create impactful marketing materials and digital content.
- Redefined internal and external communication strategies, enhancing overall organizational cohesion and our ability to connect with the community through various channels, including email, web, and print.
- Demonstrated adept planning and organizing skills, efficiently coordinating multiple functions and ensuring the success of hospital and community events within set deadlines and standards.
Education
Master in Applied Leadership and Management - Global Organizational Leadership
Thunderbird School of Global Management
Glendale, AZ12.2022
Bachelor of Business Administration - Business Administration and Marketing
CETYS Universidad
Mexicali, Baja California06.2019
Skills
- Strategic Marketing Planning
- Digital Campaign Management
- Team Building & Leadership
- Consumer Behavior Analysis
- Brand Development & Management
- Budget Management & Optimization
- Public Relations & Communications
- Creative Design Direction
- Content Creation & Curation
- Data-Driven Decision Making
- Market Research & Insights
- Social Media Strategy and Management
- Crisis Management
- Internal Communications
- Multimedia storytelling
- Analytics tracking
Languagesandcertifications
- English, Fluent
- Spanish, Fluent
Languages
English
Native or Bilingual
Spanish
Full Professional
Timeline
Director of Communications and Marketing/PIO
Hartnell College
10.2022 - Current
Director of Marketing and Public Relations/PIO
Mid-Valley Hospital & Clinic
09.2020 - 09.2022
Marketing and Events Coordinator
El Centro Regional Medical Center
05.2018 - 09.2020
Community Outreach Coordinator
Pioneers Memorial Healthcare District
05.2015 - 05.2018
Public Relations Specialist/Marketing Coordinator
El Centro Regional Medical Center
02.2008 - 05.2015
Master in Applied Leadership and Management - Global Organizational Leadership
Thunderbird School of Global Management
Bachelor of Business Administration - Business Administration and Marketing
CETYS Universidad
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