Hi, I’m
Richard Murphy
London
Summary
A commercially focused technology & digital leader, with a strong customer instinct and successful track record of driving business & technology transformation across multi-national corporations.
Overview
29
years of professional experience
Work history
McDonalds CorpLondon
CTO International Operated Markets
01.2020 - Current
Job overview
- Team of c.450 managing technology for 10,000 restaurants and c. $45bn revenue
- Member of both Global Technology Leadership team and IOM Segment Leadership team
- Board Director for several McDonalds Franchising organisations based in London.
- Accountable for Run, Deploy & Adopt / Optimise for all technology across our Consumer, Restaurant and Company platforms across 20 countries from AU to CA & European markets including DE, FR & UK
- Driving standardisation of tech stacks, ways of working & org structures
- Prioritising & sequencing business needs into complex deployment model
- Implemented new KPI & data-driven approach to improve ‘Run’ & ‘Deploy’ to ensure transparency, accuracy & effective decision-making
- Developed capabilities in the team to drive effective use of new technology to make customer & crew interactions more engaging & more profitable
- Thought partner & consultant for Engineering, market CEOs & Segment President.
McDonalds CorpSingapore
Corporate Vice President; Global Digital
06.2015 - 12.2019
Job overview
- Digital lead for over 100 markets - both product dev & marketing execution
- Team of c.90 people across the globe
- Spearheaded strategic planning and decision-making processes aligning with mission and stakeholder interests.
- Recruited and managed senior staff with focus on delivering clear results.
- Operated at Segment SLT level and built digital business to over $3.8bn from $100m in 2015 (JP c1bn, CN c500m, South America c350m, GMAL c2bn)
- Built & delivered Global Mobile App (Lite) which is now deployed in 60 countries - an innovative single-instance, multi-tenant architecture with built in CRM, Loyalty & Campaign capability
- Built agile, responsible organisation with sustained revenue growth by monitoring industry forecasts, honing budgets and adjusting marketing strategies.
- Built CRM & data capability teams to drive sales and customer numbers.
Nokia OyLondon & Helsinki
Global eCommerce & Nokia.com Senior Director
01.2010 - 01.2015
Job overview
- Developed & launched first HTML 5 website globally (70 countries)
- Integrated innovative ‘referral-engine’ tech generating €2bn leads for partners
- Lead integration for digital capabilities during Microsoft merger
- Product owner, content editor & operational accountability.
British telecomLondon
New customer Acquisition Director
01.2008 - 01.2010
Job overview
- Drove 2m new customer contracts generating c£500m CLV per annum
- Highly numbers focused role – planning & execution excellence required
- Complex matrixed organisation requiring collaboration & influencing
- £50m p/a marketing budget – full mix (TV, Direct Response, Web, email).
GE MoneyLondon
eCommerce Director
01.2005 - 01.2008
Job overview
- Planned & lead first B2C GE credit card programme in UK
- Award-winning e-servicing platform developed & deployed (Euro MasterCard)
- Increased sales conversion rates by over 50% using SEO & PPC optimization.
egg bank (Prudential)London
Head of Brand Communication
01.2001 - 01.2005
Job overview
- Accountable for value proposition & positioning for UK’s first ‘online only’ bank
- Developed & delivered TV advertising, Direct Mail integration & Sponsorship
- Cannes ‘Gold Lion’ award in 2003 for Integrated campaigns.
Britart.comLondon
Marketing Director
01.1999 - 01.2001
Job overview
- Innovative ‘dot.com’ start-up selling art ‘for the many, not the few’
- Full communications mix – including PR, Brand & Online advertising
- Awarded gold D&AD for launch campaign.
Tesco StoresCheshunt, Herts
Food Technologist / Senior Buyer
09.1995 - 06.1999
Job overview
- Senior buyer with full P&L accountability
- Food Technologist with global supply chain portfolio
- Graduate Trainee programme.
Education
Southbank University
BSc (Hons) Food Technology
University overview
- Graduate: LEAP 2012 “Future Leadership” (Hanken & SSE Helsinki)
- Advanced Commercial Marketing (GE Crotonville USA)
- Strategic Marketing for Directors (Cranfield University UK)
- ICM Diploma in Retail Marketing
Skills
- Strategic Thinking
- Commercial Delivery (P&L)
- Team Leadership
- Cross-organisation change programmes
- International management
- Digital & Restaurant Tech product building & deployment (multi-channel)
- Leadership team influencing
Websites
Personal
I have two children (Kaiya 19 & Joel 13) and love to cook for the family & entertain friends.
Moving to Singapore was a wonderful experience for the family and alongside all my travel for work, we explored Asia and completed trips in Malaysia, Cambodia, Vietnam, Lombok & Sumatra.
I’m also a passionate owner of an old Porsche 911 (a rare 1971 ‘2.2S-Targa’ which I rebuilt & have owned for 20 years!) and a more family-friendly 1970 VW Bus. I often drive across Europe with friends to watch classic racing at legendary circuits (particular favourites being Spa Francorchamps & Le Mans).
I’ve been a Manchester City fan since childhood and regularly go to matches whenever I can.
I enjoy offshore sailing and have completed the Fastnet race 3 times – although family commitments mean I can no longer dedicate the time to racing as I used to!
Timeline
CTO International Operated Markets
McDonalds Corp
01.2020 - Current
Corporate Vice President; Global Digital
McDonalds Corp
06.2015 - 12.2019
Global eCommerce & Nokia.com Senior Director
Nokia Oy
01.2010 - 01.2015
New customer Acquisition Director
British telecom
01.2008 - 01.2010
eCommerce Director
GE Money
01.2005 - 01.2008
Head of Brand Communication
egg bank (Prudential)
01.2001 - 01.2005
Marketing Director
Britart.com
01.1999 - 01.2001
Food Technologist / Senior Buyer
Tesco Stores
09.1995 - 06.1999
Southbank University
BSc (Hons) Food Technology
Similar Profiles
Inna A. LarsonInna A. Larson
Head of Global Partner Enablement, Market CTO at McDonalds CorpHead of Global Partner Enablement, Market CTO at McDonalds Corp
AYICIA S GOLDSMITHAYICIA S GOLDSMITH
Department Manager at MCDONALDS CORPDepartment Manager at MCDONALDS CORP
Kayla EwingKayla Ewing
Crew Member at McDonalds CorpCrew Member at McDonalds Corp
Mame Khary DiawMame Khary Diaw
CSA at Compass Group UK & IrelandCSA at Compass Group UK & Ireland
Yoshika PatelYoshika Patel
Information security analyst at EDF TradingInformation security analyst at EDF Trading