Richard Pata
Seattle,WA
Summary
Creative and innovative art/creative director with 15 plus years of comprehensive experience in leading visual design projects from concept through completion. Skilled in collaborating with teams to create compelling branding, advertising campaigns, and multimedia designs. Demonstrated ability to blend artistic vision with project objectives to deliver impactful visual narratives. Successfully enhanced brand visibility and engagement across various platforms through strategic design initiatives.
Overview
25
25
years of professional experience
Work History
Head of Creative & Marketing
Striker Brands
Hudson, WI
07.2024 - 02.2025
- Develop, coordinate, implement, and oversee all aspects of marketing and communication plans, including marketing, advertising, public relations, branding, strategic messaging, website development, trade shows, and pro-staff management.
- Develop a comprehensive marketing execution plan to achieve financial goals and objectives.
- Evaluate, art direct, manage, and collaborate with the team to develop marketing materials and brand assets.
- Develop and maintain a strong, consistent brand across multiple channels.
- Create integrated brand campaigns (print and digital) to increase brand awareness.
- Analyze sales numbers compared to the marketing budget to find the profit margin, and determine which campaigns were most effective.
- Research competitors to stay current with similar products on the market.
- Accountability for all Striker websites and all online marketing initiatives, including, but not limited to, PPC, email, content marketing, social media marketing, and partnerships.
- Coordinate product launch plans for Striker products with the product development and sales teams.
- Manage our team of pro staff, touring anglers, and influencers.
- Execute growth plans while managing a budget in a dynamic, growing team.
Creative Lead
Marucci Sports
Seattle, WA
02.2023 - 11.2023
- Lead and oversee the creation of aesthetic, on-brand creative for various platforms including websites, landing pages, email campaigns, social media, banner ads, and more.
- Develop email templates and promotional creative that drive customer engagement and brand recognition.
- Collaborate closely with the marketing team to ensure that all creative deliverables are aligned with brand guidelines and strategic objectives.
- Provide in-house creative support for Marucci Sports, Victus, Lizard Skins, and Baum Bats marketing initiatives and brand campaigns.
- Ensure all design assets are optimized for both desktop and mobile platforms.
- Collaborate with cross-functional teams to deliver integrated marketing solutions.
- Maintain a strong understanding of industry trends and leverage creative design to elevate brand awareness and customer experience.
Freelance Art Director
Fix It Sticks
Seattle, WA
10.2022 - 12.2022
- Increased online visibility and sales via Klaviyo channel by 61% (November 2021 finished at $190k to November 2022 finishing at $304k)
- Oversee the overall look and vibe of the company to keep the cohesiveness that is needed all across the board
- Direct touch on all print, digital, eCommerce, and anything visual for Fix It Sticks
- Conceptualize and execute design for web, print, sales, and trade show materials
- Digital asset organization
- Maintain brand guidelines across multiple channels
- Manage creative sales communication
- Support the design team with instructions, packaging, and soft goods solutions
Art Director
Game One Sports
Seattle, WA
03.2022 - 09.2022
- Oversee the art department by hiring, training, assigning, scheduling, and mentoring staff
- Establish art department standards for production, productivity, quality, and client service
- Ensure the team adheres to current processes, identifies opportunities for continuous improvement, and proposes and creates processes and tools to support design operations
- Collaborate with marketing and sales divisions in creating marketing plans, aligning team priorities with business objectives to deliver high-quality work on time and on budget
- Develop presentation approaches, styles, and techniques for the team to implement
- Analyze market trends, consumer needs, and the competitive landscape, and track campaign performance
Creative Director
Grundens USA
Poulsbo, WA
01.2018 - 01.2021
- Developed and designed visual marketing programs across print and digital, created engaging collaterals, and maximized customer emotional response
- Collaborated with product development as well as marketing staff, and led a cross-functional team of graphic designers, copywriters, social media experts, photographers, videographers, and project managers
- Recipient of 200 Best Advertising Photography awards for outstanding creative direction of Silver Wave photoshoot
- Grew YOY revenue and sessions by 192% and 58% respectively in 2018
- Generated an overall increase in email list and 8% growth in email revenue
- Increased DTC revenue from $700K in 2018 to over $4M in 2020
- Delivered a 2.27% conversion rate in 2020
Marketing / Creative Manager
Kaanapali Beach Hotel
Lahaina, H
01.2015 - 01.2018
- Art directed and designed visual campaigns, steered marketing, and creative direction operations, carried out PR duties, and administered an advertising budget of $1.2 million
- Managed ad placement across all media publications and ensured alignment with the brand and production standards of the resort
- Won multiple advertising awards such as the Condé Nast Traveler 2018 Readers' Choice Award – #1 in Top 10 Hotels in Hawaii, TripAdvisor Certificate of Excellence 2018
Art Director
Surge Media Group
Irvine, CA
01.2010 - 01.2018
- Art directed online magazine and oversaw all aspects of projects from ideation to execution
- Headed creative direction across all online services and programs, mentored team members, and fostered a collaborative environment with account, strategy, and copywriter teams
- Managed pitching/proposal process and directed creation of concepts for projects/campaigns
- Established creative programs and design concepts, ensuring the achievement of quality standards and business objectives
Marketing / Creative Director
AFTCO
Santa Ana, CA
01.2013 - 01.2015
- Created marketing materials including print ads, web banners, catalog pages, email blasts, and packaging
- Formulated marketing strategies and improved sell-in / sell-through of apparel lines (AFTCO & Guy Harvey)
- Spearheaded global planning and execution of trade shows (I-Cast, ASR, and Outdoor Retailer), managed booth, and liaised with prospects and customers
- Successfully delivered solutions to all creative and marketing needs across three umbrella brands
Digital Marketing Manager
RVCA
Costa Mesa, CA
01.2010 - 01.2012
Web Digital Imaging Manager
Billabong
Irvine, CA
12.2004 - 12.2010
Digital Imaging Manager
Quiksilver
Huntington Beach, CA
01.2000 - 01.2003
Education
AA Advertising Design -
Orange Coast College
AA Graphic Design -
Platt College of Design
Skills
- Art Director
- Creative Director
- Graphic Design
- Creative Services Management
- Brand Strategy & Development
- Social Media Strategy & Marketing
- Content Direction & Creation
- Web Art Direction & Design
- Digital Marketing & Campaigns
- Photography & Visual Content
- Digital Imaging & Retouching
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc)
- WordPress Development & CMS Management
- Email Marketing (Mailchimp, Klaviyo)
- E-commerce (Shopify)
- Figma (UI/UX Design & Prototyping)
- SEO & SEM Strategy
- Content Management Systems (CMS)
- Cross-functional Team Leadership
Portfolio Site
https://www.richardpatacreative.com/, RPCREATIVE74
Accomplishments
- 200 Best Photo Advertising Award | Ph: Ian Coble | CD: Richard Pata | Work for Grundens
Timeline
Head of Creative & Marketing
Striker Brands
07.2024 - 02.2025
Creative Lead
Marucci Sports
02.2023 - 11.2023
Freelance Art Director
Fix It Sticks
10.2022 - 12.2022
Art Director
Game One Sports
03.2022 - 09.2022
Creative Director
Grundens USA
01.2018 - 01.2021
Marketing / Creative Manager
Kaanapali Beach Hotel
01.2015 - 01.2018
Marketing / Creative Director
AFTCO
01.2013 - 01.2015
Art Director
Surge Media Group
01.2010 - 01.2018
Digital Marketing Manager
RVCA
01.2010 - 01.2012
Web Digital Imaging Manager
Billabong
12.2004 - 12.2010
Digital Imaging Manager
Quiksilver
01.2000 - 01.2003
AA Advertising Design -
Orange Coast College
AA Graphic Design -
Platt College of Design
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