Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Richard Rosen

Los Angeles,CA

Summary

Multifaceted creative leader and storyteller with 15+ years of experience building and managing creative teams and overseeing all aspects of content creative, strategy, development, video and production. Breadth of brand work includes: TikTok, Bud Light, Advil, Walmart, HelloFresh, Mike's Hard Lemonade, LiveMe, 30 Seconds to Mars, Buffalo Wild Wings, Fullscreen, Fathead, Degree, Pampers and more.

Overview

15
15
years of professional experience

Work History

HEAD OF CREATIVE / FOUNDER

THE FLOCK
LOS ANGELES, CA
12.2023 - Current
  • Founded and oversee marketing and production for a social creative agency with a focus on TikTok and TikTok Shop
  • Harness AI tools and social listening insights to generate effective and efficient shortform content for brands
  • Lead creative and content strategy for RFPs and business development efforts.

CREATIVE DIRECTOR

TIKTOK
LOS ANGELES, CA
08.2021 - 03.2023
  • Led Creative for TikTok's US Growth Team and In-House Agency, reporting directly into ByteDance Beijing Headquarters
  • Oversaw visual identity, creative concepts, project scope, workflow, video productions and data insights for TikTok video ads
  • Supervised a team of producers, videographers and editors to develop 10 ads/week to drive brand awareness and downloads
  • Managed a $20M+ annual paid media budget across YouTube, Facebook, Instagram, TikTok, X and more
  • Launched 1000+ TikTok ads, improving app install growth by +1475% within first 6 months, while outperforming external competitor agencies with 20% lower costs per app downloads
  • Developed and managed the global production of TikTok's Live Game Show Presented by John Wick 4 and hosted by creator James Henry, including: game show question ideation, copywriting for global audiences, advising on live production needs, developing marketing collateral, directing talent and more
  • Provided additional production services across ByteDance and TikTok, including developing content for external partnerships such as Feeding America's The Garden of Good Campaign
  • Represented US Growth Team as liaison for external / internal international, marketing, partnerships, paid media & legal teams
  • Managed seamless workflow process to increase productivity and communication with global partners & lower overall production costs.

CREATIVE DIRECTOR | HEAD OF PRODUCTION

RR CREATIVE
LOS ANGELES, CA
06.2009 - 08.2021
  • Produced and directed national to local commercials, short films, BTS materials, and more
  • Oversaw creative strategy, development, copyrighting, and execution, which includes: budgeting, hiring production teams, directing content, and producing video and still assets for broadcast, social, print, and new media
  • Clients included: Bud Light, Advil, Mike's Hard Lemonade, 30 Seconds to Mars, Degree Deodorant, Fathead, Buffalo Wild Wings, MySpace, Fullscreen and more.

SENIOR CREATIVE PRODUCER

FIRST MEDIA US
LOS ANGELES, CA
05.2020 - 08.2020
  • Led creative and production of digital direct response campaigns for brands such as Pampers, Walmart, Hello Fresh, and Yumi
  • Developed content strategy + concepts
  • Oversaw productions and managed campaigns
  • Externally managed clients, while also managing internal production teams and liaising with social and paid media teams.

SENIOR CONTENT PRODUCER

TBC, INC.
BALTIMORE, MD
07.2019 - 04.2020
  • Managed, developed, and produced video, still, and audio content for clients including: HomeServe, Connections Academy, Tessemae's, and more
  • Oversaw production budgets and contracts, as well as supervised client productions
  • Served as liaison between brand partners, creative producers, and production teams.

HEAD OF PRODUCTION

CHEETAH MOBILE (LIVEME)
LOS ANGELES, CA
05.2016 - 11.2018
  • Managed an in-house content team of 12 direct reports, as well as 20+ contractors
  • Oversaw all content strategy and creative for LiveMe and client brand marketing campaigns
  • Directed, developed, and produced a full slate of weekly original video programming
  • Oversaw user acquisition content pipeline, contributing to company growth from 1 million to over 55 million downloads in 2 years
  • Successfully launched over 30 premium live broadcast shows under two years with an average app engagement of over 90%
  • Collaborated on content with brand clients and internal content team
  • Developed and managed talent and creator relationships
  • Led client brand pitches and developed premium shows for LiveMe platform
  • Produced static and video content for all social media platforms: Twitter, Instagram, Snapchat, Facebook, and YouTube
  • Created and implemented an organized content creation system to work with our global Chinese partners
  • Balanced annual financial budgets to weekly production budgets
  • Wore many hats: Team Manager, Studio Manager, Producer, Shows Supervisor, Technical Advisor, Talent & Crew Manager.

Education

MFA - BROADCAST CINEMA -

ART CENTER COLLEGE OF DESIGN
06.2009

Master of Arts (M.A.) - FILM PRODUCTION -

AMERICAN FILM INSTITUTE
06.2007

BA - COMMUNICATIONS & THEATER -

UNIVERSITY OF MIAMI
06.2006

Skills

  • TEAM MANAGEMENT & TRAINING
  • CREATIVE ADVERTISING
  • CREATIVE DIRECTING
  • BRAND STORYTELLING
  • DIGITAL & SOCIAL CONTENT STRATEGY
  • PRODUCING & EDITING (FILM, SOCIAL)
  • DIRECTING (FILM, COMMERCIALS, SOCIAL)
  • WRITING (FILM, TV, SOCIAL)
  • ADOBE CREATIVE SUITE
  • PHOTOGRAPHY
  • CRM: AVAZA, SPROUT, ASANA, MONDAY
  • CREW SOURCING
  • FINANCIAL BUDGETING
  • PAID MEDIA ANALYTICS
  • PERFORMANCE MARKETING
  • GRAPHIC DESIGN & FINE ART
  • MICROSOFT SUITE
  • MAGIC

Timeline

HEAD OF CREATIVE / FOUNDER

THE FLOCK
12.2023 - Current

CREATIVE DIRECTOR

TIKTOK
08.2021 - 03.2023

SENIOR CREATIVE PRODUCER

FIRST MEDIA US
05.2020 - 08.2020

SENIOR CONTENT PRODUCER

TBC, INC.
07.2019 - 04.2020

HEAD OF PRODUCTION

CHEETAH MOBILE (LIVEME)
05.2016 - 11.2018

CREATIVE DIRECTOR | HEAD OF PRODUCTION

RR CREATIVE
06.2009 - 08.2021

MFA - BROADCAST CINEMA -

ART CENTER COLLEGE OF DESIGN

Master of Arts (M.A.) - FILM PRODUCTION -

AMERICAN FILM INSTITUTE

BA - COMMUNICATIONS & THEATER -

UNIVERSITY OF MIAMI

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