Summary
Overview
Work History
Education
Skills
Timeline

Richard Santagata

Pompano Beach,FL

Summary

Ambitious, career-focused and goal oriented, with a desire to develop new relationship with clients, future co-workers and like minded industry executives. With over 8 years experience on Amazon Seller Central, working inside Amazon agencies and doing private consulting for Amazon sellers. I take pride in my work and leveraging the experience I have gained throughout the years to help others in our space.

Overview

9
9
years of professional experience

Work History

Channel Marketing Manager Home Appliance

HSAD America
Englewood Cliffs, NJ
12.2021 - Current
  • Managed digital retail partner projects from Costco.com Target.com and Amazon.com
  • Collaborated with internal teams and 3rd party partners to help increase revenue and brand exposure within the marketplace.
  • Created customized reporting and analysis dashboards by reviewing KPIs within Amazon.com using Excel and Powerpoint.
  • Consulted Retail Partner on Amazon.com best practices and implemented organic changes to improve SEO.
  • Facilitated channel engagement to support territory sales goals.
  • Worked alongside and in tandem with creative, content development and copy-writing teams on multiple projects at once.
  • Presented high-level account presentation with end of month reporting and bi-weekly updates.
  • Created and coordinated project briefs for Costco.com and Amazon.com
  • Worked with retail partner to troubleshoot or integrate necessary changes on ecommerce sites such as Target, Amazon, and Costco.
  • Independently audited Amazon listings for retail partner Home Appliances.
  • Effectively managed timelines and scheduling to meet retail partner deadlines.

Private Consulting

Amazon Seller Central
Fort Lauderdale, FL
09.2021 - Current
  • Strengthened Brands Amazon Seller Central Presence in thoroughly auditing, reviewing, and processing Key Performance Indicators.
  • Provided customers with information on sales forecasting, revenue growth, paid advertising, and overall profitability.
  • Gained client trust and confidence by demonstrating vast knowledge, experience and an understanding for the importance of analyzing data.
  • Developed and maintained a diverse client portfolio throughout multiple industries.
  • Reviewed In detail all clients, ACOS, ROAS, Conversion Rate, New To Brand performance, and more.
  • Multiple years of experience with Amazon Software including, Helium10, Jungle Scout, Sellics, DataHawk, PickFu and more.
  • Performed with high efficiency in a self-directed work environment, managing day-to-day deliverables.

Senior Account Manager

Channeled.net
Wellesley, MA
10.2021 - 12.2021
  • Delivered sales presentations to clients, upper management for demonstration.
  • Coordinated creative briefs for appropriate teams.
  • Formed productive relationships with business point of contacts and consulted closely to address any needs and address available solutions.
  • Created statement of work for brands on weekly basis to highlight areas of improvement and new initiatives.
  • Improved account management by using KPI's to predict potential market competitors.
  • Boosted customer satisfaction and retention by providing junior teams with training and skills to improve service customized towards clients specific needs.
  • Improved sales forecasting using performance metrics, market analysis and KPI's.
  • Drafted and Analyzed full business reports for all managed brands including benefit cost analysis, COGS analysis.
  • Oversaw and consulted on new brand product launches and brand directive.

Amazon Account and Help Desk Manager

SellerSlice
Camas, WA
03.2021 - 10.2021
  • Successfully Managed and oversaw Seller Slice Help Desk program with 15+ accounts on Amazon Seller Central.
  • Managed Key Performance (KPI) reports for All brand using Amazon Web Services, KPI tool bar.
  • Fully Integrated all CRM information for brands to facilitate and delegate information to other teams if needed using software tools Copper, Asana, Slack.
  • Coordinated Bi-Weekly meetings for all Accounts.
  • Created successful Standard operating procedures on customer service, client relationships, and on- boarding of new brands.
  • Configured all needed reports daily for brands through Seller Central including Advertising cost, FBA cost, Chargebacks and more.
  • Worked and coordinated with Internal teams at Amazon including SAS for Account suspensions, Account Deactivation's, Inventory Suppressions and more.
  • Conducted listing audits for all new brands Product detail pages as well as backend reports.
  • Managed multiple Advertising campaigns with average Average Cost of Sale of 26%.
  • Consulted and guided on new product launches and strategic planning on Amazon.
  • Managed Amazon DSP ads for brands that grossed over $5million annually.
  • Authorized Amazon digital partner.

Customer Success Manager

La Rustichella
New York, NY
01.2019 - 02.2021
  • Assessed all key performance indicators on Amazon and Other third party websites.
  • Successfully integrated strategic interface for Shopify using Okendo, Klaviyo, Mail Chimp, Omnisend.
  • Tracks and maintains all customer interactions via Copper and Asana CRM.
  • Improved Client engagement 37% with pixel tracking software.
  • Maintains and continuously reviews "Client Reference Guides" and "Best Practices" to ensure each client's needs are met.
  • Trained future account managers on CRM software integration with key domestic accounts.
  • Listened attentively to client feedback and worked with product development team to introduce new innovative products.
  • Operated and managed all ecommerce accounts while working with authorized resellers to maintain brand protection.
  • Performed and presented sales analytics.

Ecommerce Manager

OneHealthyClick
New York, NY
03.2018 - 01.2019
  • Performed Keyword and Product research for brands in competitor markets.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Monitored profitability on Amazon Seller Central FBA/FBM.
  • Oversaw and acted on all reports through Amazon Seller Central Including Account health and performance notifications.
  • Oversaw all inventory for brands and managed KPI's with integrative software.
  • Conducted inventory reports and projections for all Third party Sellers Proactively managed all seller central features and recorded all tracking and communications.
  • Conducted weekly pivot table charts on Microsoft Excel to monitor all key statistics inside Amazon seller central.
  • Monitored all key FBA functions to each individual brand, including chargebacks, refunds, lost and damaged inventory.

Head of Direct Sales

Urju Sciences
New York, NY
01.2017 - 03.2018
  • Performed product research and brought first to market health supplement in Amazon space.
  • Performed research for formulations and sourcing of raw materials.
  • Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
  • Established relationships with raw material suppliers, and manufacturers across USA, China, India, South Africa, and more.
  • Managed supply chain to all retail business.
  • Created effective strategies to target new markets after researching and analyzing competitor behavior.
  • Lead campaign through Amazon Seller Central and AWS.
  • Oversaw and managed international relationships in Canada and China.

Manager of Business Development and Sales

Sac Health Foods
Long Beach, NY
05.2014 - 07.2017
  • Oversaw All Amazon Seller Central business.
  • Averaged $300,000 per month in gross revenue as 3rd Party FBA seller.
  • Multi-tasked between Retail management and Amazon FBA.
  • Increased Sales metric year over year with 150% growth.
  • Monitored retail sales team performance, analyzed sales data and reported information to Owner directly.
  • Built relationships with customers to establish long-term business growth.
  • Oversaw warehouse and established written standard operating process for all warehouse employees.
  • Processed sales orders and handled administrative functions.
  • Validated inventory levels and updated systems using handheld devices.
  • Provided customers with status updates for tracked packages.
  • Conducted and reported payroll to Human Resources.

Education

Associate of Arts -

Nassau Community College
08.2012

Skills

  • Strategic planning
  • Keyword optimization
  • Analytical and Critical Thinking
  • Attention to Detail
  • Analysis & Evaluation
  • Forecasting

Timeline

Channel Marketing Manager Home Appliance - HSAD America
12.2021 - Current
Senior Account Manager - Channeled.net
10.2021 - 12.2021
Private Consulting - Amazon Seller Central
09.2021 - Current
Amazon Account and Help Desk Manager - SellerSlice
03.2021 - 10.2021
Customer Success Manager - La Rustichella
01.2019 - 02.2021
Ecommerce Manager - OneHealthyClick
03.2018 - 01.2019
Head of Direct Sales - Urju Sciences
01.2017 - 03.2018
Manager of Business Development and Sales - Sac Health Foods
05.2014 - 07.2017
Nassau Community College - Associate of Arts,

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Richard Santagata