Richard Sherman
Brooklyn,NY
Summary
Experienced marketing and Ecommerce sales executive with over seven years of account management experience across major online marketplaces. Proficient in both Amazon Seller & Vendor Central, with a proven track record of increasing sales and boosting profitability. Data-driven and meticulous, with an acute awareness of market trends and a focus on strategies that increase ROI and performance. Passionate about establishing strong, cooperative relationships with clients, vendors, and cross-functional teams and delivering outstanding results.
Overview
12
12
years of professional experience
Work History
Sales Team Lead
Pyle USA
10.2024 - Current
- Led sales launches and supported E-commerce Sales Managers by adjusting strategies based on market trends and performance data.
- Recruited, trained, and managed a high-performing team of E-commerce Sales Managers through regular coaching and performance reviews.
- Monitored KPIs and collaborated with the team to implement data-driven strategies that improved sales performance and profitability.
- Conducted ongoing market and competitor analysis to guide strategic decisions and identify new e-commerce sales opportunities.
- Resolved escalated issues and maintained strong communication with senior leadership to drive resolution of critical sales initiatives.
- Standardized and optimized sales processes while fostering innovation through exploration of new tools, tactics, and methodologies.
- Owned the sales team promotional calendar and led cross-functional coordination for key promotional events to ensure flawless execution.
- Supported financial planning by reviewing P&L with the team, maintaining budget alignment, and assisting with forecasting efforts.
Ecommerce Sales Manager
Pyle USA
02.2024 - 10.2024
- Directly managed retail sales, wholesale revenue, and contribution margin of a 250 product portfolio on Amazon Vendor and Seller Central.
- Richly experienced with Amazon 1P & 3P sales operations including PDP management, deal flow, forecasting, PPC marketing, and new product development.
- Curated and strategized a PPC budget with a yearly ad spend in excess of $600k.
- Created new systems and updates to existing tech stacks to improve sales and workflow company-wide.
- Responsible for a wholesale revenue lift of 78% YoY on assigned products while maintaining strong inventory levels.
- Daily usage of sales & marketing tools such as Helium10, Keepa, powerBI, Excel/Sheets, SellerSprite, Datarova.
- Regular meetings with decision makers within Amazon including 5th avenue services and AVS to ensure sales and inventory coverage.
- Successfully brought new products to market, managing the full lifecycle from idea to launch.
Ecommerce Manager
Advantage Web Services LLC
07.2017 - 01.2024
- Built a thriving and profitable multi-channel ecommerce business from the ground up selling various goods in different niches.
- Responsible for all aspects of international trade including supply chain management, marketplace advertising, customer success, multi-channel sales, and much more.
- Expert Amazon Vendor & Seller Central manager with over 5 years experience operating the platform. Deep understanding of Enhanced Brand Content, Brand Registry/Trademarking, Amazon Transparency, Listing building and maintenance, Amazon Ads, repricing, data analysis with Excel, and much more.
- Expert in managing a multitude of sales channels including Walmart, Etsy, Shopify, eBay, Wish, Woocommerce, and various ERP software.
- Richly experienced with optimization tools such as Helium 10, Junglescout, Keepa, Auctiva, Terapeak, ManageByStats, 3DSellers, & more. Capable of utilizing tools to create A/B split testing, listing optimization, product research, advertising optimization, inventory management, & more.
- Experienced with importing products from India, China, Nepal, South Korea. Built supply chain assets in each sourcing country to obtain products at low cost - increasing margins across all sales channels. Experienced with purchasing large amounts of various goods and importing containers, obtaining BOL's, Customs Bonds, and other pertinent documentation.
- Deeply experienced in customer service and customer success. Responsible for keeping feedback ratings and customer satisfaction at all time highs. Existing sales channels have extremely low return rates and immaculate customer reviews.
- Up-to-date on latest ecommerce sales & marketing trends through targeted newsletters, industry/networking events, seminars, & online coaching.
- Responsible for overseeing sales and profits rise month over month consistently since inception.
Managing Partner
AdvantageX Marketing
06.2015 - 01.2024
- Built a boutique digital marketing agency primarily engaged in the sale of custom business websites, managed SEM services, and proprietary reputation management software.
- Responsible for the direct hire and management of 6 virtual assistants and 2 in office employees that automated the service side of the business.
- Established necessary tools, services, and processes into the business in order to optimize cash flow.
- Demonstrated strong ability to lead a team and strengthen strategic client relations in order to grow the business.
- Specialized in creating refined marketing strategies that includes, direct mail, email marketing, lead generation, digital advertising, telemarketing, and much more.
Operations Manager
On the Move Entertainment LLC
09.2013 - 06.2017
- Demonstrated ability to oversee and coordinate various special event functions including corporate events, fundraisers, and elaborate weddings.
- Backbone of the DJ/Band Hybrid group "Synergy", serving as the Band Leader along with various pieces such as vocals, horns, percussion and violin.
- Provided IT support, server maintenance, web development, audio support, & various marketing strategies. Assisted event teams with working knowledge of various A/V systems.
- Booked client events through personal meetings and presentations at the agencies main office in the heart of Chelsea.
- Provided direct support to the President of the agency by utilizing extensive knowledge of Windows/Mac computers, servers, Microsoft Excel, and various audiovisual design programs.
- Manager of all digital marketing channels with successful ROI utilizing Google, Instagram, and Facebook advertising. Built custom newsletters through MailChimp, and optimized the website and social media channels to the latest SEO standards.
Education
Associate's degree - Sales and Marketing Operations
CUNY New York City College of Technology
Brooklyn, NY12-2014
Affiliations
- ASGTG (Amazon Sellers Group TG)
- MDS (Million Dollar Sellers)
- AMA (American Marketing Association)
- SellerSprite Ambassador (Amazon Sales Software)
Timeline
Sales Team Lead
Pyle USA
10.2024 - Current
Ecommerce Sales Manager
Pyle USA
02.2024 - 10.2024
Ecommerce Manager
Advantage Web Services LLC
07.2017 - 01.2024
Managing Partner
AdvantageX Marketing
06.2015 - 01.2024
Operations Manager
On the Move Entertainment LLC
09.2013 - 06.2017
Associate's degree - Sales and Marketing Operations
CUNY New York City College of Technology
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