Richard Spoon
Clovis,CA
Summary
Highly respected strategic leader in developing partnerships across automotive, entertainment, lifestyle and sports. Versatile in finding new business and communicating outside the box ideas to achieve clients goals across all forms of media and experiential.
Overview
19
19
years of professional experience
1
1
Certification
Work History
President
New Money Sports and Entertainment
08.2019 - Current
Develop brand partnerships with diverse talent across automotive, entertainment, gaming, music, sports and property sales. Work in concert with clients to define, develop, and achieve innovative partnerships that are meaningful
Head of Brand Partnerships
West Coast Customs
09.2009 - Current
- Identify and develop partnerships with brands to create innovative strategies across multiple sales channels
- Develop Content and Digital activations within brand portfolio of assets
- Negotiate and secure licensing opportunities
- Ideate experiential activations
- Manage and strategize with WCC international franchises to develop growth opportunities
- Provide leadership and strategic vision in developing vehicle builds with athletes, brands and celebrities
Senior Manager of Brand Partnerships
CBS
02.2007 - 06.2015
Develop and implement partnerships through branded content, experiential and media through CBS owned and operated assets on a regional/national level that included Digital, Experiential, OOH, Radio, Sports and TV
Education
No Degree - Advertising And Marketing
Modesto Junior College
Modesto, CAHigh School Diploma -
Johansen High School
Modesto, CA06-1996
Skills
- Self-motivated with a strong sense of personal responsibility
- Skilled and working independently and collaboratively in a team environment
- Work effectively in fast-paced environments
- Proven ability to learn quickly and adapt to new situations
Certification
Certified Digital Marketing Consultant
Radio Advertising Bureau
January, 2012
Timeline
President
New Money Sports and Entertainment
08.2019 - Current
Head of Brand Partnerships
West Coast Customs
09.2009 - Current
Senior Manager of Brand Partnerships
CBS
02.2007 - 06.2015
No Degree - Advertising And Marketing
Modesto Junior College
High School Diploma -
Johansen High School