Richard Stiefel

• Under New ownership Oct 2020 Mathews Automotive,
• I was able to help lead, organize and motivate the management team to record new car sales and gross for the year 2021 and accomplish number one in the Region out of 74 dealers.
• As of now April 2022, We remain number one but in a much closer race due to Inventory.
• Due to my work ethic/can-do helping others approach and relentless pursuit of the best results, Is why I believe I have the respect of the sales force and management Teams Enabling me to make needed changes to keep up with The everchanging business of today.
• A few Changes that I lead to improve our results were
• Ability to adjust to market pricing as needed to the market
• Focus on streamlined inventory processes and marketing
• Implementing new online selling tools E-leads, Roadster
• With more streamlined sales processes.

• Toyota of Gladstone Maria Smith Ownership
• Jan 2006-Oct2020
• With one year of experience as a sales manager/used car manager I was promoted to Gsm when all other sales managers had much longer sales manager experience.I was given one simple task by the owner as my responsibility as Gsm
• SELL CARS!
• Those two words have always driven me to keep the focus on what is important for every single employee in the dealership.
• My first and toughest challenge was to gain the respect and ability to lead the other managers.
• That was accomplished with a hands-on and relentless work ethic with results
• When I took over there were very few processes and consistencies.
• I implemented many things
• A sales rotation system
• From an Up system (increasing time management)
• Demo permit forms (Increased customer information gathering with accuracy) Email and Phone numbers
• We went from 35% customer information accuracy to nearly 100% accuracy
• Up logging with 100% input in the CRM
• And notes in the CRM of the unsold visits
• Reduced the sales protection from 72 hrs to 24hrs
• (increase urgency for every floor and internet customer )
• 2006-2014 the store was selling 150-230 new cars
• And 60 to 100 Used per month
• During this time my duties as GSM also included
• 1) Managing CSI surveys and scoring
• 2) Used car retail and wholesale Manager
• 3) Finance director
• 4) customer satisfaction
• In 2014 the store was remodeled
• After 2014
• Up to Oct 2000, the store was selling 250-280 new
• 80 to 120 used
• After the remodel we had more staff I no longer had to
• Perform the duties of Used car Manager
• And perform the duties of the finance director

• 2004-2006 Asbury Automotive (Thomason Toyota)
• I performed duties as Finance Manager and Finance Director
• Overseeing up to 10 Finance Managers for the Toyota new and preowned store

• Finance Manager
• 1998-2004
• As a Finance Manager, I always performed at the top of auto group rankings
• Out of 27 Finance managers in the Auto Group, I was consistently Ranked 5th through 1st place each month
• Most of the time top 3 place or higher base on PVR
• While still maintaining very ethical standards and excellent CSI scores

Thomason Toyota pre-owned salesperson

1997-1998

average 24 used car sales per month

best month 34 used cars sold

still the record to this date for the store