Summary
Overview
Work History
Education
Skills
Timeline
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Richard Tiland

San Diego,CA

Summary

Seasoned Content Marketing Manager with background in developing and implementing comprehensive content strategies. Possess strong project management skills, adept at coordinating cross-functional teams to deliver high-quality content on schedule. Known for creativity in conceptualizing innovative marketing campaigns that enhance brand visibility and drive engagement. Previous work showcases ability to increase customer acquisition through effective SEO practices and data-driven decision making.

Overview

19
19
years of professional experience

Work History

Chief Executive Officer | Content Producer

New Evolution Video
San Diego, CA
01.2006 - Current
  • Steer creative direction, messaging, and execution to align digital content production with client goals, brand identity, style, and tone.
  • Manage comprehensive project planning and execution for multiple assets including product launch initiatives, email marketing strategies, PPC campaigns, SEO efforts, SEM activities, infographics, blog content, podcasts, videos, case studies, social media materials, and commercials.
  • Manage content schedule to ensure a consistent flow of releases across channels.
  • Optimize content to improve organic traffic and search rankings.
  • Leverage data to analyze campaign performance and make project recommendations.
  • Initiated first market presence in online corporate video industry in 2006.
    Founded and grew creative agency, realizing profits above $4.65 million.
    Implemented framework that significantly increased brand visibility by over 200%.
    Focused on creating simple, memorable, and concise content.
  • Effectively vetted, hired, and trained team of three directors, two producers, three editors, two visual effects editors, three writers, and one graphic designer, attaining 90% employee retention over past eight years.
  • Delivered million-dollar film for 50% of projected budget, achieving over 1 Billion views. Secured status as preferred vendor for major brands through exceptional project execution.
  • Increased ARR by 23% for Solar Gard using a creative video marketing campaign; grew Amazon's page revenue for BRL Sciences by 33% year-over-year (YOY).
  • Developed social video promotional for Zotac, boosting sales by 12%; created content for NuVasive's Innovation Event, which helped champion the brand prior to $3B acquisition.

Creative Director | Content Marketing Manager

dk3studios
San Diego, CA
01.2018 - Current
  • Partner with subject matter experts and creatives in studio environment to extract insights and technical information, ensuring precise and engaging content creation and distribution.
  • Cultivate relationships with influencers, partners, and media to enhance brand credibility and expand content reach.
  • Create studio sets/lighting and provide direction, including go-to-marketing strategy.
  • Produced a 58% increase in revenue year-over-year following the acquisition of dk3studios in 2018.
  • Cut costs for Lytics, a retail e-commerce company, by an estimated 32%, leveraging data-driven marketing techniques.
  • Developed content for Spy+, helping reach new sales records for a product sold out in
  • Credited for positioning Consumer Fusion to close over $132k in sales at an industry convention.
  • Enabled The Casper Company to land a $250K deal with a Sycuan Casino leveraging modern content marketing strategies.

Education

Sales & Leadership Training Course -

Consilio
01.2023

Bachelor of Science - IT - Web Development

University of Phoenix
Remote

Associate of Arts - Film & Photography

Edmonds Community College
Lynwood, WA

Skills

  • Content Management Systems
  • Generative AI platforms
  • Google Suite
  • Google Analytics
  • SEMrush
  • QuickBooks
  • Adobe Suite
  • Photoshop
  • Lightroom
  • Microsoft Office
  • Strategic Development
  • Storytelling
  • Customer Journey
  • Conversion Strategies
  • Expansion Strategies
  • Search Engine Optimization (SEO)
  • Multi-Channel Content Strategies
  • Writing
  • Reports
  • Editing
  • Proofreading
  • Cross-Team Collaboration

Timeline

Creative Director | Content Marketing Manager

dk3studios
01.2018 - Current

Chief Executive Officer | Content Producer

New Evolution Video
01.2006 - Current

Sales & Leadership Training Course -

Consilio

Bachelor of Science - IT - Web Development

University of Phoenix

Associate of Arts - Film & Photography

Edmonds Community College

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