Richard Torgerson
West Point,CA
Summary
Senior level communications professional with wide range of entrepreneurial, marketing, publishing, editing, business development, advertising and media experience seeks a role as a remote technical or content writer. Expert skill sets include keen ability to organize complex subjects and data into concise written form, creativity, editing, research, project management. Dedicated to creating impactful content to meet team goals and objectives.
Overview
42
42
years of professional experience
Work History
Founder
Humengi® Mortarless Interlocking Technology
01.2018 - Current
- Co-founded Humengi® interlocking mortarless masonry engineering technology company as a solution to help address the global construction industry's biggest challenges: cost, productivity (speed), labor and sustainability (see humengi.com). Humengi is still in pre-funding and pre-revenue stage.
- Led the product development, strategic planning and marketing process to bring Humengi®'s three types of engineering to market-ready status: the products themselves; the engineering technology to mass-produce the product; and the engineering technology to design and build with Humengi®.
- Led national, international and multi-cultural marketing efforts.
- Awarded by India's Prime Minister Narendra Modi and India's Ministry of Housing and Urban Affairs in 2021 as developer/founder of a top new construction technology.
Publisher/Managing Editor
West Point Publishing
03.1998 - 03.2018
- Owned and published two regional newspapers in Sierra Nevada region of California (West Point News & Upcountry News).
- Increased readership with targeted marketing strategies and engaging content development.
- Managed all aspects of editorial content, product design and layout, marketing, advertising, pre-press production, print production.
- Maintained editorial standards by enforcing adherence to style guides, grammar rules, and ethical journalism principles.
- Mentored writers, improving their skills.
- Prepared, rewrote, and edited pieces to improve readability and impact.
Marketing and Advertising Executive
Multiple Media Outlets
06.1983 - 02.2004
- Managed local, regional and national client advertising sales for media outlets in San Francisco Bay Area, including San Jose Mercury News (Knight Ridder), Media News Group, Lesher Communications, New York Times Publishing Group, Star FM San Francisco, KMEL FM San Francisco, SiliconValley.com, SF Gate.
- Worked with local, regional and national advertising agencies and media buying firms to implement campaigns.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Used consultative sales techniques to pinpoint customers' advertising needs.
- Directed copy preparation, proof evaluation and layout enhancement for advertising materials.
- Worked with clients and their advertising agencies on media strategies, including clients in the technology, financial, automotive, travel and major retailer sectors.
- Worked closely with production teams during the execution phase of advertising campaigns, ensuring creative elements aligned with client objectives and brand guidelines.
- Serviced and managed accounts for brand advertisers and ad agencies.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
Licensed Real Estate Professional
Your Preferred Real Estate
02.2009 - Current
- Licensed real estate agent representing buyers and sellers of residential and commerical properties in California.
- Negotiate favorable contracts for clients, ensuring the best possible terms and conditions are met in each transaction.
- Successfully closed challenging transactions by employing creative problem-solving skills.
- Educate clients on current market conditions, legal environment, pricing, and mortgages.
Education
Bachelor of Arts - Communications
University of The Pacific
Stockton, California05-1983
Skills
- Content creation: writing, editing, publishing
- Marketing, Media and Advertising
- Strategic vision, thinking and implementation
- Goal setting and project management
- New business development
- Team engagement
- Entrepreneurial and innovative
- Business planning
- Articulate written communication
- Ethics and integrity
- Broad national, international and multi-cultural business experience
Languages
English
Native or Bilingual
Spanish
Professional Working
Timeline
Founder
Humengi® Mortarless Interlocking Technology
01.2018 - Current
Licensed Real Estate Professional
Your Preferred Real Estate
02.2009 - Current
Publisher/Managing Editor
West Point Publishing
03.1998 - 03.2018
Marketing and Advertising Executive
Multiple Media Outlets
06.1983 - 02.2004
Bachelor of Arts - Communications
University of The Pacific