Summary
Overview
Work History
Education
Skills
Timeline
BusinessDevelopmentManager

Richard Vassilatos

West Hollywood,CA

Summary

Strategist with 7+ years of experience translating business problems into innovative solutions—from market positioning efforts for B2B early-stage companies to creative campaigns for established brands like Google, Instagram, and Hulu. Skilled in storytelling, driving stakeholder consensus, and managing comprehensive marketing tactics in fast-paced environments.

Overview

7
7
years of professional experience

Work History

Strategy Director

Galvanized Ventures
04.2023 - Current
  • Led new business development, acquiring two new clients within six months.
  • Broadened strategic capabilities, positioning the agency as a pivotal connector between innovative startups and leading entertainment brands.
  • Refined Liminal Space's value proposition, an LED technology innovator, resulting in heightened investor appeal for future funding rounds.
  • Formulated a marketing plan for Seen.io, a Nordic video technology innovator, leveraging market research to penetrate the North American beverages sector.

Associate Director of Strategy

Cashmere Agency
03.2022 - 03.2023
  • Provided thought leadership and established best practices for future Diversity, Equity, and Inclusion (DE&I) agency capabilities, driving potential for new business and expanding existing business potential.
  • Led a team of strategists and analysts to develop a brand platform for discovery+, boosting brand appeal among more diverse audiences before merging with HBO Max.
  • Developed the creative brief for Google's Asian icon project, contributing to Cashmere making Adweek's 2022 Multicultural Agency Shortlist.

Senior Strategist

Cashmere Agency
07.2021 - 02.2022
  • Earned promotion in eight months by leading strategic initiatives and delivering impactful creative briefs for new business pitches under tight timelines.
  • Formulated the social media strategy for Instagram's Diwali influencer campaign, achieving over 805 million combined impressions.
  • Collaborated with Hulu's research and insights team to refine market segmentation and define multicultural audiences, presenting strategic findings to executive leadership.

Freelance Strategist

Selected Projects
09.2019 - 07.2021
  • Drove new business insights for LiveLike, an audience engagement tool, by conducting brand character workshops and refining pitch materials for competitive funding.
  • Identified new clients for Canva in collaboration with Galvanized Ventures and the NBA, resulting in multiple league partner signups.
  • Created an in-depth Gen Z behavioral trends report for Xbox's Forza leadership, influencing future product innovations.

Brand Strategist

Phenomenon
04.2018 - 09.2019
  • Helped secure AOR win for Pepsi's Naked Juice through market research and consumer insights, positioning the brand as a health-conscious alternative.
  • Assessed the DTC landscape for P&G Ventures, formulating a best practices guide that enabled a successful digital product launch after ten years in development.
  • Conducted a competitive audit for American Express, using primary research to inform brand guidelines and frameworks.

Education

Master of Professional Studies - Branding

School of Visual Arts
New York, NY

Bachelor of Fine Arts - Art Photography

Syracuse University
Syracuse, NY

Professional Development

Skills

    Brand Strategy

    Digital Strategy

    Integrated Marketing

    Market Research

    Business Insights

    New Business Development

    Market Segmentation

    Creative Briefs

    Presentation Skills

    Stakeholder Consensus

Timeline

Strategy Director

Galvanized Ventures
04.2023 - Current

Associate Director of Strategy

Cashmere Agency
03.2022 - 03.2023

Senior Strategist

Cashmere Agency
07.2021 - 02.2022

Freelance Strategist

Selected Projects
09.2019 - 07.2021

Brand Strategist

Phenomenon
04.2018 - 09.2019

Master of Professional Studies - Branding

School of Visual Arts

Bachelor of Fine Arts - Art Photography

Syracuse University

Professional Development

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Richard Vassilatos