Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Honors Awards
Timeline
Generic

Richard C Rodriques

McKinney,TX

Summary

Detail-oriented Content Creator with extensive knowledge of Adobe and Microsoft software use and digital marketing. Committed to unique and aesthetically pleasing content with a talent for adapting to changing markets. Successful at posting frequently and using content management systems.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Internet Content Specialist

Cabela's Inc.
08.2012 - Current
  • Maintains the Gun Library website for an individual store, including writing accurate descriptions for specific firearms, taking high-resolution digital photographs, manipulating these descriptions within the Team site format to create a high-quality internet shopping venue for Cabela’s Gun Library customers
  • Also adding and deleting specific firearms as they are acquired and disposed, to keep the Gun Library Online inventory current.
  • Assist in sales and marketing of Gun Library inventory through e-mail, telephone, and postal or personal contact with customers.
  • Produce weekly and monthly sales audit reports for Gun Library online activities
  • 2022 Sales of 1195 firearms at $1,236,937.00 total online sales at 32% margin.

Marketing / Product Trainer

Cabela's Inc.
08.2014 - 08.2016
  • Contributed to store profitability and increased store traffic by developing and executing retail marketing plans and key marketing events at the store level, allocating and partnering with key resources including outside vendors, contractors, celebrities, volunteer agencies and in-store outfitters.
  • Contributed to a positive customer shopping experience by developing, planning and executing in-store season appropriate seminars, demonstrations, classes and other educational customer needs by understanding both consumer and competitive environment and trends and seasonal activities.
  • Contributed to Cabela’s community outreach presence and ensure Cabela’s brand and image are upheld through the community outreach efforts by the active participation with local outdoor non-profit groups, key organizations and events that represent Cabela’s core customer base.
  • Actively promoted Cabela’s through public relations by identifying key media contacts in the store trade area; developed and fostered these relationships to leverage local PR efforts and maximized media exposure for on-site and off-site events; actively function as the PR liaison for the retail store location.
  • Responsible for branding, advertising, trade shows, company events and promotional collateral
  • Worked with management on projects dealing with media relations, business communications, and success stories.
  • Taught and developed Outfitter skills as it relates to the use and selling of company products with a focus on Cabela’s branded merchandise.
  • Performed follow-up assessments of Outfitter retention of product knowledge and selling skills.
  • Instructed and/or lead weekly/monthly product demonstrations to customers and Outfitters.

Visual Merchandising

Cabela's
08.2012 - 08.2014
  • Partnered with Merchandise Manager and all Department Managers to execute product presentation displays, visual prop elements, signing for special events, bust form and mannequins displays and other regionally appropriate displays.
  • Worked with all departments and associates to ensure merchandise and visual presentation standards are set and maintained at the highest level.
  • Knew and supported all company merchandise presentation policies, planograms and signage standards
  • Will help execute those standards and assure compliance with and consistency of throughout the retail store.
  • Supported the company’s commitment to delivering world class customer service and ensuring a pleasant, safe, and productive shopping experience for all guests.

Education

Multimedia -

Richland Community College

Skills

  • Customer Service
  • Training
  • Merchandising
  • Digital Publishing
  • Brand Development
  • Digital Photography
  • Audience Engagement
  • Copywriting
  • Event Planning
  • Research
  • Website Design
  • Adobe Creative Suite
  • Video Editing
  • Client Consultations

Certification

  • NRA Metallic Cartridge Reloader
  • Multimedia

Languages

Spanish
French

Honors Awards

  • Outfitter of the Month
  • Legendary Impressions Community Involvement Award
  • Award of Excellence
  • Teamwork Award
  • Outfitter of the Year Nomination

Timeline

Marketing / Product Trainer

Cabela's Inc.
08.2014 - 08.2016

Internet Content Specialist

Cabela's Inc.
08.2012 - Current

Visual Merchandising

Cabela's
08.2012 - 08.2014

Multimedia -

Richland Community College

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Richard C Rodriques