Richard "Dixon" Laird
Smithville,MS
Summary
Experienced sales professional with a successful history of driving sales and building client relationships. Proficient in identifying customer needs, providing tailored solutions, and closing deals effectively. Skilled in communication, negotiation, and problem-solving. Strong team player with a proactive approach and a dedication to achieving targets.
Overview
20
20
years of professional experience
Work History
Sales and Procurement Manager
Comer Packing Co.
Aberdeen , MS
08.2015 - 12.2024
- Collaborated with team members to develop effective sales plans.
- Advised customers on the latest product features and benefits.
- Gathered data on competitors' pricing, products, and promotional activities.
- Provided personalized service to build relationships with customers.
- Analyzed purchasing trends and identified opportunities for consolidating orders and leveraging volume discounts.
- Managed inventory levels to decrease shrink and aged inventory
- Devised cost-reduction strategies by onboarding new vendors and tracking commodity markets for optimal purchasing periods.
- Educated customers about products and services offered by the company.
Marketing Manager
SYSCO Food Services
Memphis, TN
01.2009 - 07.2015
- Identified and developed new markets for products or services.
- Developed and implemented sales strategies to increase market share.
- Created and presented monthly reports to management on sales performance.
- Collaborated with marketing team to create promotional materials for target customers.
- Developed pricing strategies that would maximize profits while still remaining competitive in the market.
- Participated in negotiations with vendors regarding product purchases or contracts.
- Performed sales consultations and educated clients on products and services.
- Established new accounts and serviced existing accounts maintaining professional relationships.
- Increased annual sales growth by over 30%.
Territory Manager
Performance Foodservice
Batesville, MS
09.2004 - 12.2008
- Monitored competitor activities in the region to ensure competitive advantage.
- Resolved customer complaints promptly and professionally.
- Developed and implemented strategies to increase sales in assigned territory.
Education
Bachelor of Science - Consumer Science "Hospitality Management"
University of Mississippi
University, MS05-2004
Skills
- Price negotiation
- Strategic sourcing
- Cost analysis
- New vendor setup
- Account management
- Category management
- Decision-making
- Negotiate prices
- Quality control
- Customer service
- Documentation and reporting
- Market research
- Inventory control
References
References available upon request.
Timeline
Sales and Procurement Manager
Comer Packing Co.
08.2015 - 12.2024
Marketing Manager
SYSCO Food Services
01.2009 - 07.2015
Territory Manager
Performance Foodservice
09.2004 - 12.2008
Bachelor of Science - Consumer Science "Hospitality Management"
University of Mississippi
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