RICHARD JOHN WU
Irvine,CA
Summary
Diligent Marketing Project Manager with proven track record in managing marketing projects from inception to completion. Successfully led cross-functional teams to deliver impactful campaigns, enhancing brand visibility and market reach. Demonstrated strong strategic planning and communication skills. Strong interest in esports, gaming culture, and creator-led marketing.
Overview
9
9
years of professional experience
Work History
Associate Center Director (Marketing & Operations)
Mathnasium – The Math Learning Center
Irvine, CA, USA
07.2024 - Current
- Led local marketing and community campaigns contributing to a 10% YoY increase in enrollment.
- Drove performance for a top-ranked center (#1 globally in revenue in 2024; #2 in 2025).
- Implemented parent communication strategy improving retention and local search visibility.
- Implemented performance tracking systems to monitor student progress and adapt teaching strategies accordingly.
- Analyzed funnel and retention metrics to optimize campaign strategy and operational execution.
- Mentored staff in instructional best practices, fostering a collaborative educational environment.
Digital Marketing Specialist
BeatiNeon American Lighting Inc
Lake Forest, CA, USA
02.2022 - 06.2024
- Managed integrated marketing campaigns across paid media, CRM, Amazon, and product launches.
- Coordinated cross-functional teams to ensure on-time delivery of campaign assets and launches.
- Increased total conversions by 15% while reducing wasted spend by 10%.
- Developed post-campaign reporting and optimization insights to inform future initiatives.
- Improved CRM automation driving a 20% increase in email-attributed revenue.
Marketing / E-Commerce Specialist
US AME Group
City of Industry, CA, USA
07.2020 - 02.2022
- Developed and optimized e-commerce strategies to enhance online sales performance.
- Supported multi-channel campaigns across SEO, content, CRM, and branding initiatives.
- Analyzed consumer behavior data to inform product placement and promotional tactics.
- Improved CRM segmentation and automated journeys, increasing lead engagement by 15%.
- Led segmentation and competitor research to refine targeting and messaging.
Marketing Assistant
Jhong Jheng Spine & Orthopedic Hospital
Kaohsiung, Taiwan
01.2017 - 01.2018
- Developed and implemented targeted marketing campaigns to enhance patient engagement and outreach by 25%.
- Coordinated social media strategies, increasing online presence and fostering community interaction.
- Streamlined marketing processes, optimizing efficiency through the use of project management tools and software.
- Improved website content and SEO for key medical services.
- Produced patient-centered educational content improving clarity and engagement.
Education
Master of Business Administration - Marketing & Management
University of California, Riverside
Riverside, CA08-2020
Skills
- Campaign & Project Management
- Salesforce
- Integrated Campaigns
- Cross-Functional Collaboration
- Timeline, Asset & Dependency Management
- Performance Reporting
- Paid Media
- CRM & Lifecycle Marketing
- SEO & Content
- Analytics & KPIs
- Staff development
- Budget development
Languages
English
Chinese
Gaming event participation
- League of Legends Worlds Grand Finals 2017
- TwitchCon 2022
- TwitchCon 2023
- BlizzCon 2023
- Apex Legends Global Series 2024 Split 1
Timeline
Associate Center Director (Marketing & Operations)
Mathnasium – The Math Learning Center
07.2024 - Current
Digital Marketing Specialist
BeatiNeon American Lighting Inc
02.2022 - 06.2024
Marketing / E-Commerce Specialist
US AME Group
07.2020 - 02.2022
Marketing Assistant
Jhong Jheng Spine & Orthopedic Hospital
01.2017 - 01.2018
Master of Business Administration - Marketing & Management
University of California, Riverside