Adobe Creative Suites
Richard Morales
Marketing And Communications Professional
Omak,WA
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 13+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Director of Marketing and Public Relations/PIO
Mid-Valley Hospital & Clinic
Omak, WA
10.2020 - Current
- Built professional relationships to collaborate with community healthcare partners, public, government officials, media and other external sources.
- Managed internal, external and crisis communications.
- Designed and created campaign e-mail invitations and marketing videos for social handles, recruitment and COVID-19 awareness.
- Wrote and edited web content, advertising copy, and newsletters for internal and external audiences.
- Coordinated press releases and handled press inquiries for Okanogan County Public Hospital District #3.
- Supervised and monitored media purchasing from media outlets including programmatic advertising, print and social media.
- Designed and implemented strategic business plan objectives.
- Defined and achieved project and overall organizational vision, strategies, branding, and integrity.
- Worked with department leaders to create and promote services, resulting in increased patient volume.
- Fully engaged in community outreach to create trust and top of mind.
- Developed and implemented plans aimed to promote positive workplace culture to improve retention ratios, recruitment, employee health, and customer service.
- Increased online traffic and presence by 70%.
- Formed part of hospital C-suite.
Marketing and Events Coordinator
El Centro Regional Medical Center
El Centro, CA
05.2018 - 10.2020
- Boosted and created brand awareness through social, video, print campaigns and other marketing collateral.
- Revitalized web content and social media profiles with new and interesting content. Increased online presence by 60%.
- Foster community relationships to orchestrate ways to provide health education and to connect with health resources.
- Designed and implemented efforts to publicize events and promote sponsorships.
- Brainstormed and implemented creative event concepts and themes.
Community Outreach Coordinator
Pioneers Memorial Healthcare District
Brawley, CA
05.2015 - 05.2018
- Developed long-lasting partnerships with stakeholders, including local leaders and administrative teams through active engagement, exemplary communication and management.
- Managed volunteer department, one full-time staff and 80+ hospital volunteers.
- Coordinated schedules and assignments for volunteer staff to maximize team efficiency and effectiveness.
- Wrote content for newsletters, social media pages and informational packets.
- Documented and analyzed performance of different programs in order to make proactive decisions about services.
- Conducted community workshops to promote different programs and educate public on available services.
- Created and implemented community-based programs to improve education or fill specific needs.
Public Relations Specialist
El Centro Regional Medical Center
El Centro, CA
12.2009 - 05.2015
- Oversee operations of marketing and public relations department.
- Executed departmental financial controls, procedures, and forecasting for future expenditures.
- Raised brand awareness through consistent marketing efforts and product campaign launches through promotional activities and health fairs.
- Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
- Wrote press releases for routine use and crisis management.
- Helped with photo and video production and performed visual and sound editing tasks.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Created messages, position statements and other corporate communications based on company's objectives.
Education
Master in Applied Leadership And Management (MALM) - Global Organizational Leadership
Arizona State University
Tempe, AZ 08.2020 -
BBA - Business Administration And Marketing
CETYS Universidad
Mexicali, Baja California Mexico 08.2016 - 06.2019
Skills
Branding
Public and Media Relations
Digital Marketing and Advertising
Graphic design (Adobe CC )
Content writing
Website managementProject ManagementGrant managementInternal and External Communications
Community outreach
Staff Management
Budgeting and Allocation
Accomplishments
- Formed part of the first Ronald McDonald House Charities Red Shoe Day Imperial Valley committee and helped raise $30,000 in donations the first year. Today, the annual donation total is near $100,000. (2010-2020)
- Imperial Valley Young Professionals Organization Leadership Award (2014)
- · El Centro Regional Medical Center Employee of the Month (2015)
- Initiated conversation with the Mexican consulate to serve as a fiscal agent for the binational border health initiative program Ventanillas de Salud. (Pioneers Memorial Healthcare District - 2016)
- El Centro Chamber of Commerce Ambassador of the Year (2016)
- Created and led a binational recruitment initiative in partnership with higher education institutions in Mexico to recruit nursing and other clinical staff. (El Centro Regional Medical Center - 2019)
- Developed a memorandum of understanding (MOU) mutual with Mexican government officials to aid in COVID-19 relief projects, which resulted in the donation of 43 hospital beds, 3 NICU beds, 5 million masks, and other PPE and equipment. (El Centro Regional Medical Center - 2020)
- Collaborated with the El Centro Regional Medical Center's Foundation to assist with annual fundraising and helped increase proceeds by 60%. (2020).
- Successfully acquired a $30,000 grant to grow child and women safety and health programs. The funding resulted in the certification of 8 car seat technicians, growth in county-wide child car seat safety, purchasing over 100 car seats, strengthening health education, and reintroducing childbirth courses. (2021)
Software
Microsoft Office
Community Service
- El Centro Chamber of Commerce Ambassador, 2013-2020
- Imperial Valley Joint Chambers of Commerce Committee Member – 2011-2012
- Imperial Chamber of Commerce Board Member, 2011-2013, Board President, 2012-2013
- Young Entrepreneurs Academy mentor – 2013-2015
- Committee member of the Imperial Valley Young Professionals Organization – 2014
- El Centro Chamber of Commerce Board Member, 2015-2016
- First Imperial Supervisory Committee Board Member, 2015 -2020 (Board Chair - 2019-2020)
- Committee member of the Ronald McDonald House Charities – Imperial Valley Chapter -2010 to 2020
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.
John Cage
Timeline
Director of Marketing and Public Relations/PIO
Mid-Valley Hospital & Clinic
10.2020 - Current
Master in Applied Leadership And Management (MALM) - Global Organizational Leadership
Arizona State University
08.2020 -
Marketing and Events Coordinator
El Centro Regional Medical Center
05.2018 - 10.2020
BBA - Business Administration And Marketing
CETYS Universidad
08.2016 - 06.2019
Community Outreach Coordinator
Pioneers Memorial Healthcare District
05.2015 - 05.2018
Public Relations Specialist
El Centro Regional Medical Center
12.2009 - 05.2015