Richard P. Schwartz
Yardley,PA
Summary
A visionary leader in the life sciences industry, I have introduced the concept of EaaM, or 'Experience as a Medicine.' This concept recognizes the opportunity to prioritize clarity, simplicity, and compassion in people's journey to and through treatment. I understand the clinical implications and business value of experiences. Throughout my career, I have worked with top global brands, organizations, and passionate change-makers. My focus is on simplifying and solving logistical, clinical, and personal barriers to enhance care. I excel at connecting organizations, ideas, and people, with a proven track record of customer engagement innovations and execution. Widely recognized as a leader in the life sciences industry for my expertise in Customer Experience (CX) and connectivity solutions, I have successfully developed and shaped careers across all levels of the industry. I bring a creative approach to business solutions and storytelling, driving innovation, engagement, revenue, and results for both new and established brands. My strong relationships across various sectors demonstrate my ability to support and drive change within industries. Additionally, I am deeply immersed in behavior science, design thinking, experience design, and data science as foundational elements to transition from ads to experiences in the 'outcomes economy.'
Overview
12
12
years of professional experience
Work History
Life Sciences Practice Lead – Senior Solution Strategist
Qualtrics
06.2023 - Current
- Tasked with building out a Life Sciences Vertical at the leading Customer and Employee Experience SaaS Platform
- Industry thought-leadership, Advisory Board Chair, trendspotting, speaking and content creation
- Built custom solutions to address industry’s core challenges addressable by CX and EX solutions and intelligence
- Member of the Qualtrics AI Advisory team leading healthcare insights under the $500M investment in advancing AI, LLM, NLP, advanced analytics, and conversational intelligence
- Helped more than double customer volume and revenues in year one
Founder
RAPTHealth RX4CX
09.2018 - Current
- RAPT was founded to accelerate life sciences organization’s thinking from the Bench (pre-clinical) to the Body
- In the first 12 months, this solo practice reached $350,000 in revenue and expanded through the pandemic
- It stands today as my platform to expand the connectivity of ideas, solutions, companies, and talented people that results in meaningful solutions that are replicable and scalable in patient and health professional engagements and experiences
- Advisor to TEDMED, Dreamit Ventures, NYC Media Lab
- Jefferson College of Medicine, MAPs (Medical Affairs Professional Society) and, NYU COMBINE Tech Accelerator
- Clients included multiple leading pharma and health tech firms, consulting firms, Adobe, Microsoft, Medallia, and emerging media platforms in remote care and telehealth
Life Sciences Practice Lead, Senior Solution Principal
Medallia
10.2020 - 04.2023
- Tasked with building out a Life Sciences Vertical at Medallia, a Customer and Employee Experience SaaS Platform
- Brought in by CEO to build organizational, product, delivery, and sales skills and approach
- Led the strategic vision, relationship maturation, and value realization of Medallia’s first mid to high six-figure pharmaceutical company relationships
- Built custom solutions to address industry’s core challenges addressable by CX and EX solutions and intelligence
- Grew revenue, industry engagement, ad relationships with strategic partners (consultancies, agencies, technologies, Pub
- Sec
Chief Innovations and Partnerships Officer
Publicis Health
09.2017 - 11.2018
- Note: In the Fall of 2017, Publicis Health’s then current and incoming CEOs challenged me to bring my approaches to new health experience marketing solutions, health technology, customer expansion, service-based offerings, content and experiences, and the critical skill of Partnerability as an essential capability, across the organization
- In the first ten months, I designed a software solution and companion advisory offerings that drove $5,000,000 in new revenue
- Designed and launched solutions / offerings to enable the transformation of the DTP and DTC approaches that better serve the patient, provider, and business
- Built comprehensive understanding and advocacy for connected health solutions and collaborations in the life science, provider, and system spaces
- Created organizational approach around the shift from sales to services in ‘the outcomes economy’
- Led the design, strategy, and market approach for a connected voice solution for consumers and providers with a global leader based in EU
- Selected as faculty, advisor, and contributor to Merck KGaA Innovations University
- Crafted solutions to help pharmaceutical brands optimize relationships with corporatized customers (IDN, ACO, Emp.)
- Lead on partnerships with Consulting firms, Venture Capital and PE firms, NYU, Columbia, New School, 23&Me, MIT Media Lab, VivaTechnology, and many others around innovations, partnerships and solution acceleration
SVP and Global Lead, Marketing Innovations and Connected Health
Digitas Health
04.2013 - 09.2017
Education
Master of Arts - Instructional Technology and Curriculum Design
Appalachian State University, Cratis D. Williamsc
Boone, NCSkills
- Proven record of customer engagement innovations and execution creating liquid and linked experiences
- Recognized leader in the life sciences industry in Customer Experience (CX) and connectivity solutions, approaches, and evidence of impact
- Strong track record of developing, inspiring, and shaping careers across all levels of industry
- Creative approach to business solutions and storytelling - driving innovation, engagement, revenue and results – for new and established brands
- Outstanding relationships across pharma, agencies, payers, consultancies, health system, technology, and emerging innovator organizations supporting and changing industries
- Immersed in behavior science, design thinking, experience design, and data science as a foundation to move from ads to experiences in the ‘outcomes economy’
- Change management
- Stakeholder engagement
Bio
Richard Schwartz has worked in health and wellness literacy and communications for more than 20 years. He found his way into health as a documentary film maker and story-teller and was hired by Squibb and later Bristol Myers Squibb to help reimagine engagement with patients and physicians. He was instrumental in providing communications solutions on key launches including Taxol, Glucophage, Plavix and Pravachol. At the dawn of digital, Rich joined a fast-growing health-focused dotcom start-up and helped define digitally-centric solutions in healthcare for leading life science brands and providers. In 2002 Rich joined WebMD and helped build and define the brand. He spent ten years leading strategic solutions for consumers, practitioners, and employers. In his time with WebMD, they became recognized as the most trusted brand by Millward Brown, for two consecutive years and rose to eighty million monthly unique visitors. Rich was instrumental in partnerships with pharmaceutical manufacturers, employer groups, and the CDC. While at WebMD, Rich was also the senior sales relationship strategist and business development leader year over year, creating significant business alliances at the senior most levels of top life science companies. Rich joined Publicis health in 2013 and served as the strategy and innovations lead to one of pharma’s largest and most profitable brands. For three and a half years, he led the ideation and execution of brand solutions in critical areas including telemedicine, content marketing, social as a service, HUB and BV solutions, and patient experience solutions. Rich was promoted to Innovations and Partnerships Chief at Publicis Health, where he was responsible for identifying, contextualizing, and developing solutions around the trends and emerging innovator and influencer opportunities. As health transitioned to the value and outcomes era, Rich expanded the company’s offerings and approaches to address new types of customers, decision makers, and influencers surrounding patient treatment - including payers, systems, and employers. While at Publicis, he created a new enterprise discipline called ‘Partnerability’, which he believes to be the new and essential capability for today’s healthcare brands, who’s merit lies in surrounding experience and resulting outcomes. Rich launched and spun out RAPT Health as an independent advisory service to health investors and innovators, while at Publicis. Rapt – means to be fascinated by what you are experiencing. What we are seeing in health engagement opportunities today is certainly awe-inspiring and deserving of keenly focused attention and solutions focused on the marriage of data science, behavioral science, and human-centered experience design. He currently works with leaders at pharma, agency, consultancy, foundations, system, VC, Tech, and payers on defining, creating and optimally managing partnerships in health innovations. Rich also serves as an advisor and panel leader to TEDMED, Dreamit Ventures, the New York City Media Lab, Jefferson Medical College Design-Thinking, and a series of global and emerging health tech innovators. He recently helped to shape the narrative for a revolutionary vaccine delivery system, anticipated to create new levels of access for underserved people around the world. Rich holds a Masters in Instructional Technology and Curriculum Design, is a sought-after speaker and has opened international health innovation conferences, and sales and marketing leadership meetings around the world. He is a recognized healthcare trend-spotter and is regularly called upon for insights, trends report and presentations by healthcare leaders.
Timeline
Life Sciences Practice Lead – Senior Solution Strategist
Qualtrics
06.2023 - Current
Life Sciences Practice Lead, Senior Solution Principal
Medallia
10.2020 - 04.2023
Founder
RAPTHealth RX4CX
09.2018 - Current
Chief Innovations and Partnerships Officer
Publicis Health
09.2017 - 11.2018
SVP and Global Lead, Marketing Innovations and Connected Health
Digitas Health
04.2013 - 09.2017
Master of Arts - Instructional Technology and Curriculum Design
Appalachian State University, Cratis D. Williamsc