Richelle Campbell
Redondo Beach,CA
Summary
Accomplished Sales Executive with a proven track record of elevating key account sales through strategic planning and team collaboration. Expert in key account management and adept at fostering client relationships, demonstrating significant financial acumen and problem-solving aptitude. Robust background in customer relationships and territory management.
Overview
32
32
years of professional experience
Work History
Sales Executive - Key Accounts
VANS, VF
03.2016 - 06.2023
- Increased key account sales from $18m to $35m by developing and implementing strategic plans tailored to customers' needs.
- Collaborated with brands cross-functional teams to ensure seamless execution of sales strategies and initiatives.
- Drove revenue growth by identifying new business opportunities.
- Maintained detailed records of all sales activities for accurate reporting and analysis purposes.
- Strengthened client relationships through consistent communication.
- Provided support throughout the sales cycle.
Sr. Sales Executive - Key Account & Territory
Nike, Inc
06.2004 - 03.2016
- Managed brand via seasonal sales cycles, while navigating various decision-makers within organizations to grow key account sales by $17m.
- Increased market share and sales for pinnacle boutiques by $5m in first three years with brand.
- Became product expert across categories and silos to inform and develop seasonal presentations for accounts across NA Territories.
- Maintained detailed records of all sales activities for accurate reporting and analysis.
- Identified current and emerging trends to drive new business growth opportunities.
- Forged strategic alliances for joint ventures and co-marketing initiatives, expanding the company's reach in the market.
Senior Buyer
UCLA Store
05.2001 - 06.2004
- Managed and merchandised a diverse portfolio of branded & licensed apparel/accessories/footwear and cosmetics.
- Oversaw all financial aspects including yearly and monthly budgets.
- Collaborated on product development of UCLA licensed offering while negotiating competitive pricing, maintaining profit margins.
- Optimized inventory management practices, minimizing markdowns and carrying costs.
- Mentored Associate Buyer and supervised Floor Managers and student workers.
Sr. Buyer and Product Development
Allen Allen USA
05.1998 - 11.2000
- Purchased and managed women's apparel, accessories and footwear inventory flow for both the wholesale and retail lines.
- Merchandised four annual catalogs and six wholesale lines a year.
Product Development Buyer
Neiman Marcus
06.1991 - 05.1998
- Developed, collaborated and merchandised both domestic and imported women's fashion based on trends and historical sales for 21 catalogs 300 looks year.
Education
Bachelor of Science - Marketing And Management
Northeast Louisiana University
Monroe, LA05.1991
Skills
- Key Account Management
- Strategic Planning
- Sales Pipeline Management
- Account development
- Territory Management
- Financial Acumen
- Self-Motivation
- Problem-solving aptitude
- Team Leadership
- Team Collaboration
- Customer Service
Accomplishments
- Vans Sales Rep of the Year 2018
- Nike West Shine Award 2014
- Nike Sales Team of the Year 2011
- Elastics Sales and Merchandising
- Nike.Com Merchandising & Assortment Planning
- Strategic Business Planning
- Communications Skills - Relate
- Partnering for Profitability
- Logistics: Excel for Reps
- Communications Skills- Engage
- Neiman Marcus Buying Program
Timeline
Sales Executive - Key Accounts
VANS, VF
03.2016 - 06.2023
Sr. Sales Executive - Key Account & Territory
Nike, Inc
06.2004 - 03.2016
Senior Buyer
UCLA Store
05.2001 - 06.2004
Sr. Buyer and Product Development
Allen Allen USA
05.1998 - 11.2000
Product Development Buyer
Neiman Marcus
06.1991 - 05.1998
Bachelor of Science - Marketing And Management
Northeast Louisiana University
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