Summary
Overview
Work History
Education
Skills
Timeline
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Richelle Willis

Golden,CO

Summary

Dynamic Analyst and Account Manager offering superior customer service through campaign management, performance optimizations, relationship building, key account retention and account enhancement. A collaborative and strategic team leader with extensive experience working with key accounts, agencies and major brands. I offer a robust background in programmatic, client relationship management, analytical abilities, and a talent for devising strategies that drive performance and meet partners needs.

Overview

14
14
years of professional experience

Work History

Sr. Media Analyst

Sovrn, Inc.
09.2021 - Current
  • Sole analyst strategizing and implementing performance optimizations for 8 DSPs and over 2,000 advertisers.
  • Provide daily communication and account management on client requests to meet buyers and brands KPI’s.
  • Maintain high client retention rate by providing exceptional customer service (32% revenue growth YoY).
  • Strengthen partnerships through regular QBR’s (25+ a year).
  • Leverage data visualization tools to foster strong relationships and relay performance analytics concisely.
  • Manage internal communication across 7 teams to meet all supply and demand expectations.
  • Maintain relationships through regular meetings via phone, video and face-to-face.
  • Provide comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
  • Streamline internal processes for better efficiency in account management tasks.


Account Manager

SpotX, Inc.
11.2019 - 08.2021
  • Lead Media Planner on 10 strategic media agency accounts totaling over $10 million in revenue
  • Assisted in the RFP/RFI process, developing and executing over 50 strategic media plans weekly
  • Forecasted, analyzed and pulled data from internal products and tools to build strategic plans
  • Organize collateral, build decks and distribute information among teams for new partnership offerings
  • Gathered and analyzed data to gain insights, building a story with evidence backed presentations
  • Managed/oversaw the building, approval, launching and execution of all opportunities within Salesforce
  • Worked cross-functionally with Marketing, Sales, Product, Client Services, and Partnership teams.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.

Account Coordinator

SpotX, Inc.
08.2019 - 11.2019
  • Worked directly with 10 media planner’s and 20 sales leads - building over 1,500 media plans based off clients Request for Proposals for managed service and programmatic campaigns
  • Successfully spearheaded 5 different projects to help streamline processes on MP team and Sales team- to ensure teams were working cohesively and had ready access to information daily
  • Updated internal project management and task doc, daily.

Sales Assistant & Planner

NBC Universal
01.2010 - 06.2013
  • Main point of contact for over 10, large agencies and holding companies; managing over 60 brands
  • Maintained detailed media schedules by creating and revising sales orders
  • Reinforce client relationships through daily account maintenance
  • Compiled materials for production of billboards, tagged promos and sponsorships
  • Served as internal liaison between various departments: Ad Sales, Marketing, Traffic and Finance
  • Tracked liability and worked where necessary with clients to clear up under-delivery.

Education

Bachelor of Arts - Sociology

St. Bonaventure University
St. Bonaventure, NY
05.2009

Skills

  • Account Management
  • Looker
  • Tableau
  • Grafana: Partner Monitoring
  • Performance Optimization
  • Programmatic Media Planning
  • Data Analysis
  • Presentation
  • Excel Data Management
  • Powerpoint Visualization
  • Google Suite
  • Salesforce
  • Forecasting Software
  • Client Relationship Management
  • Internal Team Management
  • Discrepancy Resolution
  • Branding and Marketing

Timeline

Sr. Media Analyst

Sovrn, Inc.
09.2021 - Current

Account Manager

SpotX, Inc.
11.2019 - 08.2021

Account Coordinator

SpotX, Inc.
08.2019 - 11.2019

Sales Assistant & Planner

NBC Universal
01.2010 - 06.2013

Bachelor of Arts - Sociology

St. Bonaventure University

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Richelle Willis