Summary
Overview
Work History
Education
Skills
Freelance Experience
Timeline
Generic

RICHARD GIRALDI

Houston,TX

Summary

Results-driven content manager and strategist with nearly a decade of experience in B2B software and services. Currently serving as the Content Marketing Manager at Zilliant, a leading pricing software company. Expertise in optimizing digital and social content for maximum engagement and impact while driving strategic content initiatives.

Overview

14
14
years of professional experience

Work History

Content Marketing Manager

Zilliant
01.2024 - Current
  • Develop and manage the company’s content strategy, overseeing writing, editing, and both ghostwriting and thought leadership content development
  • Execute a strategic social media calendar, boosting brand presence and content engagement, with a key accomplishment of increasing LinkedIn organic followers by 40% in 2024
  • Conduct a comprehensive audit of 20 years of company content, including a buyer stage analysis, to better equip sales with highly relevant and targeted content throughout the buyer funnel
  • Lead PR initiatives, managing thought leadership bylines, press releases, and industry award submissions
  • Collaborate with SEO consultants to enhance blog visibility, boost search rankings, and drive organic traffic with targeted keyword strategies
  • A leading pricing software company

Content Marketing Manager

Zilliant
01.2024 - Current
  • Develop and manage the company’s content strategy, overseeing writing, editing, and both ghostwriting and thought leadership content development
  • Execute a strategic social media calendar, boosting brand presence and content engagement, with a key accomplishment of increasing LinkedIn organic followers by 40% in 2024
  • Conduct a comprehensive audit of 20 years of company content, including a buyer stage analysis, to better equip sales with highly relevant and targeted content throughout the buyer funnel
  • Lead PR initiatives, managing thought leadership bylines, press releases, and industry award submissions
  • Collaborate with SEO consultants to enhance blog visibility, boost search rankings, and drive organic traffic with targeted keyword strategies
  • A leading pricing software company

Content Marketing Specialist

Zilliant
01.2021 - 01.2024
  • Created engaging blogs, whitepapers, and case studies to drive industry-focused campaigns
  • Produced and edited video content for monthly webinars, demo sessions, and customer testimonials
  • Managed social media, ensuring timely posting of industry trends and thought leadership content to boost engagement
  • Supported PR initiatives through ghostwriting and editing bylines for company thought leaders
  • A leading pricing software company

Marketing Associate

BreakFree Solutions
01.2016 - 01.2021
  • Developed and implemented content strategies, creating blog posts, white papers, and marketing materials
  • Managed social media platforms (Twitter, LinkedIn, Facebook) to drive engagement and brand awareness
  • Designed and executed targeted email campaigns while supporting sales efforts with presentations
  • Maintained WordPress website content and optimized CRM database for lead tracking

Digital Marketing Specialist

Community Tavern / The Portage
01.2015 - 01.2016
  • Created and managed social media content and blog posts to boost engagement
  • Produced and edited marketing videos to support brand storytelling and enhance campaign reach
  • Designed print materials and digital assets using Adobe Suite for marketing initiatives
  • Managed email marketing campaigns via Mailchimp and maintained the company website using SquareSpace CMS

Graduate Assistant

Loyola University Chicago
01.2015 - 12.2015
  • Supported instruction in an undergraduate communication ethics course
  • Reviewed student assignments, provided feedback, and held office hours

Content Developer

Cognitive Arts
01.2013 - 01.2014
  • Conducted SME interviews to gather insights for interactive workplace training courses
  • Developed course content, built modules using proprietary tools, and ensured quality through proofreading and testing

Merchant Researcher

Groupon
01.2011 - 01.2012
  • Assessed and ranked businesses based on online presence and customer feedback
  • Managed a research database to support marketing and editorial teams

Education

M.A. - Digital Media and Storytelling

Loyola University Chicago
Chicago, IL
01.2015

M.A. - Print Journalism

DePaul University
Chicago, IL
01.2010

B.A. - Mass Communication – Print Journalism

Loyola University New Orleans
New Orleans, LA
01.2007

Skills

  • Web & Content Management: HubSpot, WordPress, SquareSpace, Divi Theme
  • Digital Marketing & Analytics: Sprout Social, SemRush, Google Analytics, Hootsuite
  • Creative & Design: Photoshop, InDesign, Descript, Camtasia, Premiere Pro, Audition
  • CRM & Business Processes: Asana, Jira, Pipedrive, LucidCharts

Freelance Experience

Wrote articles, reviews, and features for: Chicago Sun-Times, Time Out Chicago, Chicagoist.com, ALARM Magazine, PopMatters

Timeline

Content Marketing Manager

Zilliant
01.2024 - Current

Content Marketing Manager

Zilliant
01.2024 - Current

Content Marketing Specialist

Zilliant
01.2021 - 01.2024

Marketing Associate

BreakFree Solutions
01.2016 - 01.2021

Digital Marketing Specialist

Community Tavern / The Portage
01.2015 - 01.2016

Graduate Assistant

Loyola University Chicago
01.2015 - 12.2015

Content Developer

Cognitive Arts
01.2013 - 01.2014

Merchant Researcher

Groupon
01.2011 - 01.2012

M.A. - Print Journalism

DePaul University

B.A. - Mass Communication – Print Journalism

Loyola University New Orleans

M.A. - Digital Media and Storytelling

Loyola University Chicago

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