RICK AJLUNI
Cumming,GA
Summary
Results-driven sales professional with proven track record in driving revenue growth and exceeding targets. Skilled in strategic planning, team leadership, and fostering client relationships to achieve organizational goals. Adaptable and resourceful, with strong focus on collaboration and delivering consistent results in dynamic environments.
Overview
38
38
years of professional experience
Work History
Senior Sales Director, National Accounts
WATER PIK, INC
07.2019 - Current
- Manage and grow national retailers, Home Depot, Lowe's, Target, CVS, Walgreens, Meijer, QVC, Best Buy, Kohl's, TJX, all Grocery, and all Military
- Supervise 1 Key Account Manager and 5 Rep organizations to manage and grow national retailers
- Grew Home Depot sales 7% in 2020 and 14% in 2021
- Grew Walgreens 6% in 2020 and 8% in 2021
- Grew total sales to $83 million in 2020, an 18% increase over prior year
- QVC sales in 2020 surpassed $7.5million, a 250% increase over prior year, secured our first ever TSV
- Grew Bed Bath & Beyond sales in 2020 over $4 million, an increase of 22%
- Secured new business distribution with 3 sku's and an off-shelf promotion in Lowe's in all stores in 2020
- Reduced company excess inventory by selling $1million in closeout products to off-price retailers in 2020 and again in 2023, selling $3.4million of closeouts
Sales Director, National Accounts
WATER PIK, INC
09.2006 - 07.2019
- Manage and grow national retailers, Home Depot, Lowe's, Bed Bath & Beyond, CVS, QVC, Macy's, TJX
- Doubled Home Depot sales in 4 years, growing their business by $12 million
- Began selling QVC again in 2013 and achieved sales of $2.5 million in second year
- Grew Bed Bath & Beyond oral care sales an average of over $700k per year over a 10 year period
- Doubled sales and distribution at CVS by growing their business $2.3 million in two years
- Reduced company excess inventory by selling closeout products to off-price retailers
National Accounts Manager
WATER PIK, INC
04.2001 - 09.2006
- Responsible for gaining new distribution at all Department Stores nationwide as well as high-end catalog accounts and ecommerce accounts
- Gained full distribution of product at Drugstore.com, Amazon.com, the two largest Department Stores, Federated and May Company, and Kohl's which accounted for over $2 million in sales the first year
- Managed and grew other major accounts including Eckerd Drug Stores, which grew their business and distribution by 50% in the first year
- Managed and grew distribution and sales at Linens 'n Things, which I grew their sales in 2003 and 2004 by 56% and 89% respectively
- Helped to develop merchandising and promotional ideas within company to build sales and gain distribution with all major customers
National Accounts Manager
KITCHENAID PORTABLE APPLIANCES
08.1999 - 03.2001
- Managed a variety of accounts including Walmart and Sam's Club, catalog accounts, hardware co-ops, and all ecommerce accounts
- Achieved sales growth of 49% in 2000 as well as achieving 121% of sales quota objective
- Finished the year as the #1 salesperson in the company
- Negotiated, managed, and executed internet contracts with all authorized internet retail customers, while working closely with Whirlpool legal department
- Negotiated a major national ad with Walmart, which helped contribute to 30% of annual shipment volume
- Achieved placement of new product category on the front cover of a major culinary catalog, as well as a full-page ad within the catalog for one year, achieving $1 million in its first year
Senior Sales Manager
KITCHENAID PORTABLE APPLIANCES
06.1995 - 07.1999
- Achieved annual sales and earning objectives while successfully managing annual advertising and merchandising budgets within a five-state area in the Southeast
- Developed strong relationships with both buyers and senior management at my top customers, Federated Department Stores, and Sak's Inc
- Achieved sales growth of over 20% in each year from 1995 - 1999
District Sales Manager
GIBSON GREETINGS, INC.
11.1993 - 05.1995
- Accounted for all net sales and profitability objectives in 92 Southeast Walmart Stores
- Led, motivated, coordinated and supported all regional Walmart activities while managing 4 chain specific Territory Managers
- Built relationships and solved problems at the store level through 42 Walmart District Managers, while executing all daily and seasonal sales programs
Sales Manager
GIBSON GREETINGS, INC.
08.1992 - 10.1993
- Responsible for all sales and service objectives for two of Gibson's largest accounts, Walmart and Kroger-Memphis division
- Regular contact with the headquarters and field management of both operations, making presentations for all Gibson product lines and merchandising programs
- Hired, trained, and supervised nine Territory Managers and their Merchandisers within a three-state area
Regional Trainer
GIBSON GREETINGS, INC.
11.1991 - 07.1992
- Trained new and veteran sales associates through instruction and example to direct their development in the areas of greeting card knowledge and sales techniques
- Worked with sales associates to develop attitude, problem solving and organizational skills needed to effectively manage their territories
Account Executive
GIBSON GREETINGS, INC.
10.1989 - 10.1991
- Provided marketing and merchandising services for the Atlanta Division of Winn-Dixie Stores while calling on the Division buyer to sell every day and seasonal product lines
- Hired, trained and supervised three delivery personnel and 15-20 in-store merchandisers to assure maximum service levels
Territory Manager
GIBSON GREETINGS, INC.
07.1987 - 09.1989
- Hired, trained, and supervised 25-30 in-store merchandisers while managing marketing and merchandising programs for six retail chains at store level
- Worked on special projects as assigned by the District Manager to install fixtures and stock controls in redesigned greeting card departments
Education
Bachelor of Science - Marketing And Spanish
Central Michigan University
Mount Pleasant, MISkills
- Account Management
- New Business Development
- Key account growth
- Relationship Building
- Negotiation expertise
- Sales presentations
- Financial Analysis
- Strategic Planning
Languages
Spanish
Limited Working
Timeline
Senior Sales Director, National Accounts
WATER PIK, INC
07.2019 - Current
Sales Director, National Accounts
WATER PIK, INC
09.2006 - 07.2019
National Accounts Manager
WATER PIK, INC
04.2001 - 09.2006
National Accounts Manager
KITCHENAID PORTABLE APPLIANCES
08.1999 - 03.2001
Senior Sales Manager
KITCHENAID PORTABLE APPLIANCES
06.1995 - 07.1999
District Sales Manager
GIBSON GREETINGS, INC.
11.1993 - 05.1995
Sales Manager
GIBSON GREETINGS, INC.
08.1992 - 10.1993
Regional Trainer
GIBSON GREETINGS, INC.
11.1991 - 07.1992
Account Executive
GIBSON GREETINGS, INC.
10.1989 - 10.1991
Territory Manager
GIBSON GREETINGS, INC.
07.1987 - 09.1989
Bachelor of Science - Marketing And Spanish
Central Michigan University
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