Rick Bicknell
National Marketing Director / Government Contracts
Miramar Beach,FL
Summary
Hardworking and proactive Marketing leader with demonstrated history of success in supporting Government clients with innovative marketing strategies. Create materials, develop plans and update strategies to maintain on-target campaigns with successful results. Well-coordinated and conscientious about following through with all objectives and achieving client goals.
I have made a career of managing people and government contracts. I have the ability to add value and perspective to any challenge.
Overview
27
27
years of professional experience
2
2
years of post-secondary education
Work History
National Marketing Director - Government Contracts
Perdue, Brandon, Fielder, Collins, & Mott
Miramar Beach, FL
04.2019 - Current
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Created innovative strategies to drive customer engagement.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Partnered with Regional Sales Directors and Account Managers on communications directive for sales teams.
- Maintained all City, County, and State Contracts.
- Led team to respond to RFP's for governmental clients.
Owner/Operator
Court Collections Bureau, Inc.
Lake City, FL
01.2015 - 03.2019
- Managed day-to-day business operations.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Managed large budgets, collaborating with other departments to eliminate redundancies.
- Prepared annual budgets with controls to prevent overages.
- Established foundational processes for business operations.
- Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
- Created and monitored promotional approaches to increase sales and profit levels.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Discovered areas of improvement by generating quarterly operational and sales reports.
- Established, optimized and enforced business policies to maintain consistency across industry operations.
- Maximized operational excellence mentoring personnel on management principles, industry practices and company procedures.
Southeast Regional Manager
Sallie Mae - Navient
Lake City, FL
09.2011 - 01.2014
- Communicated product quality and market comparisons by creating sales presentations.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
Owner
SC Services & Associates, Inc.
Lake City, FL
01.1994 - 09.2011
- Managed day-to-day business operations.
- Performed statistical analyses to gather data for operational and forecast team needs.
- Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- The largest Governmental Collection Agency in the Southeast . Sold to Sallie Mae in 2011
Education
Bachelor of Science - Business Management
University of Florida
Gainesville, FL 12.1986 - 12.1988
Skills
Communications management
Market planning and execution
Innovation
Sales expertise
Time management
Scheduling
Cost Management
Staff Management
Business administration
Operations management
Timeline
National Marketing Director - Government Contracts
Perdue, Brandon, Fielder, Collins, & Mott
04.2019 - Current
Owner/Operator
Court Collections Bureau, Inc.
01.2015 - 03.2019
Southeast Regional Manager
Sallie Mae - Navient
09.2011 - 01.2014
Owner
SC Services & Associates, Inc.
01.1994 - 09.2011
Bachelor of Science - Business Management
University of Florida
12.1986 - 12.1988