Summary
Work History
Education
Skills
Timeline
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Rick A. Borucki

Long Beach,CA

Summary

DIGITAL MARKETING PROFESSIONAL SEO/SEM Strategies | E-Commerce | Trend Analysis & Forecasting Performance-driven Digital Marketing Professional with a stellar career history successfully building industry leading marketing campaigns, developing and executing dynamic sales strategies, and exceeding corporate objectives. Repeated success in creating results-yielding digital marketing campaigns with a particular aptitude in SEO/SEM strategies, affiliate partnership management and e-commerce operations. Skilled in multi-channel digital and traditional marketing with honed trend analysis and forecasting expertise. Exemplary leadership and communication skills and excels in demanding, fast-paced environments. Digital Advertising Development Affiliate and Partner Management Website Planning & Optimization E-Commerce & Digital Marketing Google, Bing, CRM & Lead Generation Social Media Marketing A/B Testing & ROI Analysis User Acquisition & Retention Facebook/Twitter/LinkedIn Vendor Leadership Conversion Optimization Team Management Problem Resolution SEO/SEM Optimization

Work History

PPC Manager

Transamerican Auto Parts
04.2017 - 01.2023
  • Conducted thorough keyword research and competitor analysis to identify new opportunities and optimize existing campaigns, leading to 25% reduction in cost per click (CPC) and 30% increase in conversion rates
  • Managed end-to-end PPC campaigns for diverse range of products, achieving 40% increase in overall return on ad spend (ROAS) within first quarter of managing accounts
  • Monitored ad performance and budget allocation daily to ensure maximum efficiency and maintain competitive advantage in the market
  • Successfully launched and managed product listing ads (PLAs) on Google Shopping, generating 45% increase in online sales revenue
  • Managed processes through major site upgrades, internal system changes and platform updates such as Google Analytics 4.
  • Skilled at working independently and collaboratively in a team environment either in person or remotely.
  • A-B tested ad campaigns to optimize performance and drive improved ROI

SEO Consultant

Searchbloom
04.2016 - 04.2017
  • Develop and manage partner and affiliate channels for portfolio of SEO/SEM products
  • Optimize landing pages, develop on-site content and enhance SEO/SEM user tools

Director of Online Marketing

DreamHost LLC
01.2012 - 03.2016
  • Developed marketing department, plans and forecast as one of the first members of the marketing team for company
  • Orchestrated expansive operations to create and launch multiple search marketing programs to maximize revenue and decrease customer acquisition costs by 35%
  • Successfully increased sales by 30% on focused products by strategically developing marketing channels
  • Achieved overall organic growth in SEO through prime ranking on top performing keywords
  • Devised, planned, and launched affiliate marketing efforts to create a more dynamic, cohesive message and maximize revenue from key partners
  • Created online marketing campaigns to generate a 30% increase in new customer acquisition
  • Optimized search and display campaigns to deliver 20% sales growth while reducing overall CPA.

Director of Marketing

SOS Online Backup
01.2011 - 01.2012
  • Successfully launched affiliate marketing program to deliver 100% increase in revenue quarter-over-quarter
  • Facilitated an increase in E-Commerce revenue of 44% over previous six months while simultaneously reducing marketing expenses by 30%
  • Successfully added new backup plans and marketing campaigns to increase upgrade revenue by 40%
  • Spearheaded implementation of a free trial marketing program with 20% conversion rates through email and in-product marketing
  • Efficiently optimized search campaigns to reduce overall cost per acquisition for branded search by 27% and non-branded by 62%.

Director of Marketing/Merchandising

Linkyo Corporation
01.2009 - 01.2011
  • Led marketing and merchandising operations for $27M+ in media, accessories and supply sales
  • Managed all social media campaigns, ensuring a unified brand image across all platforms, to produce greater brand awareness, acquire customer feedback, and direct sales
  • Fully accountable for vendor programs and volume incentive agreements, securing an incremental 2% to the bottom line
  • Triggered an increase in PPC ROI 20% within six weeks after implementation of vital campaign changes
  • Increased customer retention by 30% by launching a strategic email marketing campaign focused on the most profitable customers
  • Achieved a 10% increase in organic category searches.

Director of Online Marketing

IHS-Online
01.2008 - 01.2009
  • Developed affiliate programs resulting in an increase in sales of 55% while reducing overall affiliate costs by 30%
  • Conducted an extensive overhaul of existing SEO, SEM, community portal, and social network traffic acquisition strategies, effectively turning them into profitable marketing and email programs to drive web traffic and facilitate a 30% increase in revenue
  • Successfully optimized on-page and off-page search engine performance with aggressive keyword, content, and linking campaigns to achieve a 50% increase in organic traffic.

Marketing Consultant & Partner

RWC
01.2005 - 01.2008
  • Strategically negotiated contracts with external partners, securing 30% cost savings
  • Managed and coordinated complex budgets and project management schedules.

VP Marketing

PC Mall, Inc
01.1994 - 01.2005
  • Oversaw and managed a top performing, cross-functional team of 25 to develop and launch 5 E-Commerce websites, manage catalog merchandising and production, deliver direct and email acquisition strategies, and identity and evaluate marketing opportunities
  • Spearheaded initiative to create and launch dedicated Apple Software/Hardware Catalog, delivering record sales and achieving #1 status amongst industry competitors
  • Generated $2M+ in incremental revenue by developing creative consumer finance incentives, unique product bundles, and exclusive vendor promotions
  • Conducted extensive analysis on web statistics and utilized findings to develop online marketing strategies to generate $150M+ in consumer direct online revenue
  • Delivered 45% increase in unique visitors utilizing internal and external web analytic tools to implement a new customer acquisition and retention program
  • Produced 57% increase in sales by implementing innovative marketing strategies including industry leading merchandising and promotional programs and aggressive first-to-market campaigns
  • Additional professional experience in Marketing, Purchasing, & Advertising

Education

Bachelor of Arts - Marketing & Communications

Western Michigan University
Kalamazoo, MI

Skills

  • Advanced SEM Strategy Development
  • Competitive Analysis
  • Keyword Research
  • Ad Copy Development and Testing
  • Bid Optimization
  • Data Feed Optimization
  • Search Query Cleansing
  • Bidding Analysis Platforms
  • Account Segmentation
  • Innovative Problem-Solving
  • Market Trend Analysis
  • Technology Stack Improvements
  • Strong Analytical Skills
  • Detail-Oriented
  • Online Marketing Trends Awareness

Timeline

PPC Manager

Transamerican Auto Parts
04.2017 - 01.2023

SEO Consultant

Searchbloom
04.2016 - 04.2017

Director of Online Marketing

DreamHost LLC
01.2012 - 03.2016

Director of Marketing

SOS Online Backup
01.2011 - 01.2012

Director of Marketing/Merchandising

Linkyo Corporation
01.2009 - 01.2011

Director of Online Marketing

IHS-Online
01.2008 - 01.2009

Marketing Consultant & Partner

RWC
01.2005 - 01.2008

VP Marketing

PC Mall, Inc
01.1994 - 01.2005

Bachelor of Arts - Marketing & Communications

Western Michigan University

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Rick A. Borucki