Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Rick Boyer

Portland,OR

Summary

Results-driven with a proven track record of success in leading Ford & Lincoln dealership operations. Drawing on 27 years of experience in the automotive industry, I am adept at driving sales, enhancing customer satisfaction, and optimizing profitability. Skilled in strategic planning, team leadership, and relationship management to achieve organizational objectives.

Overview

34
34
years of professional experience

Work History

General Manager

Courtesy Ford Lincoln
01.2012 - Current
  • Strategic Leadership: Lead the development and implementation of strategic plans to drive business growth, increase market share, and exceed sales targets.
  • Sales Management: Directed an effective sales team in executing sales strategies, resulting in the consistent achievement of Ford and Courtesy Ford's goals.
  • Customer Satisfaction: Created a customer-centric culture focused on delivering exceptional experiences. Implemented pay plans and incentives designed to create long-term relationships with clients, resulting in repeat and referral business.
  • Financial Management: Oversaw every financial aspect of dealership operations. Implemented cost-saving measures and created revenue strategies to improve profitability and efficiency.
  • Team Development: It's all about the people! I helped recruit and train staff throughout the dealership. Working in both group and individual settings to coach and train employees. Focusing on professional growth and team productivity.
  • Inventory Management: Managed inventory levels and pricing strategies to maximize sales volume and profitability. Everyone on the sales team is focused and driven to meet our 2A6 numbers and takes the achievement to heart.

Sales Manager

Courtesy Ford Lincoln
01.2006 - 05.2010
  • Lead a team of sales professionals to achieve and surpass monthly and yearly sales goals. Held daily sales meetings to update the team on incentives, skills training, and product knowledge. Conducted bi-weekly 1 on 1 meetings to ensure everyone knew where they were and how to reach their individual goals.
  • Worked with the General Manager to develop sales strategies to drive growth, increase market share, and enhance customer satisfaction.
  • Analyzed sales performance and market trends to find areas of improvement and develop action plans to achieve objectives
  • Worked with Ford & Lincoln representatives to maximize sales, utilizing inventory strategies & local and national sales programs.

Finance Manager

Courtesy Ford Lincoln
01.2005 - 05.2006
  • Managed all aspects of dealership finance, including F&I product sales, financing approvals, and customer financing arrangements for new and pre-owned vehicles.
  • Achieved and exceeded F&I PVR targets through effective sales techniques, product and menu presentations, and finding the best solution for our customers. Lead our team in teaching clients about leasing and converting them to short term financing.
  • Developed and maintained strong relationships with lending institutions, and had regular meetings with Ford Credit representative to stay updated on incentivized Ford & Lincoln programs.
  • Ensured compliance with all regulatory requirements, including Truth in Lending Act and Consumer Financial Protection Bureau. Worked with Ford Credit representative to understand and comply with the Red Flags program.
  • Provided ongoing training and support to dealership staff on finance, sales techniques, and compliance requirements
  • Managed paperwork and documentation related to vehicle sales and financing, ensuring accuracy and completeness per dealership and regulatory standards.

Assistant Parts Manager

Mac Haik Ford
01.2004 - 12.2004
  • I worked closely with the parts manager to learn the business of automotive parts.
  • Worked the back parts counter looking up parts for technicians
  • Pulled and placed parts on the shelves
  • Learned how to use and set up parts ordering with Ford Motor Company

Sales Associate

Mac Haik Ford
01.2003 - 12.2004
  • Stay updated on Ford product knowledge and completed all levels of certification. Obtained skills in negotiation and product presentation to maximize sales through customer service and showmanship.
  • Engaged with customers to understand their vehicle needs and preferences, providing personalized recommendations and demonstrations of Ford's capabilities and technology.
  • Conducted test drives and vehicle presentations to showcase Ford vehicles and highlight key features and benefits.
  • Negotiated pricing to ensuce mutually beneficial agreements for both customers and the dealership, maximizing sales and profitability
  • Followed up with customers after the sales to ensure satisfaction and encourage repeat and referrals.
  • Consistently record of success placing in top 3 in sales every month.

Body Shop Assistant Manager

Mac Haik Ford
01.2003 - 12.2003
  • I worked closely with the body shop manager to better understand the business.
  • Flagged all technicians as jobs were completed.
  • Worked install with technicians to understand what they did and what went into vehicle repairs.


Internet Sales Manager

Courtesy Ford
01.1999 - 12.1999
  • Started the first internet department at Courtesy Ford and managed all aspects of internet sales, including lead generation, lead management, and online customer engagement
  • Implement internet strategies to drive online traffic, increase conversion rates, and generate incremental gross and units in operation
  • Monitor and respond to internet leads promptly and effectively.
  • Found and onboarded 3rd party lead generators to increase online visibility, engage customers, and drive traffic.

Service Porter

Courtesy Ford
01.1993 - 12.1994
  • Assisted service advisors and technicians with vehicle transportation, including moving vehicles between bays, parking areas, and customer pickup/drop-offs.
  • Ensured the cleanliness of the service department and work areas.
  • Provided excellent customer service by greeting customers, answering basic questions, and assisting with the check-in/check-out process.

Lot Attendant

Courtesy Ford
01.1990 - 12.1992
  • Responsible for maintaining cleanliness and organization of the dealership lot, ensuring vehicles were arranged neatly according to dealership standards.
  • Provided general support to dealership staff ensuring vehicles were clean on the lot and detailing them for customer delivery.


Education

High School Diploma -

Mullen High School
Denver, CO

High School Diploma -

Highland Ranch Highschool
Highlands Ranch, CO
1994

No Degree -

University of Colorado
Denver, CO

Dealership Managment -

NADA DEALER ACADEMY
Tysons Corner, VA
04.2009

Skills

  • Leadership
  • Strategic Planning
  • Team Development
  • Problem Solving
  • Ethical Conduct
  • Communication

Accomplishments

  • Earned the prestigious Ford Presidents Award
  • In the last 7 Years Courtesy Ford has sold 7015 New Fords placing us 7th in the region for sales and 3rd in Oregon (I was only able to access 7 years of data but am confident it would only add to our ranking by adding previous years)
  • Earned the Dealer Rater Dealer of the Year Award for Lincoln in 2019, 2020, 2021 and the customer satisfaction award for 2019, 2020, 2021, 2022.


Timeline

General Manager

Courtesy Ford Lincoln
01.2012 - Current

Sales Manager

Courtesy Ford Lincoln
01.2006 - 05.2010

Finance Manager

Courtesy Ford Lincoln
01.2005 - 05.2006

Assistant Parts Manager

Mac Haik Ford
01.2004 - 12.2004

Sales Associate

Mac Haik Ford
01.2003 - 12.2004

Body Shop Assistant Manager

Mac Haik Ford
01.2003 - 12.2003

Internet Sales Manager

Courtesy Ford
01.1999 - 12.1999

Service Porter

Courtesy Ford
01.1993 - 12.1994

Lot Attendant

Courtesy Ford
01.1990 - 12.1992

High School Diploma -

Mullen High School

High School Diploma -

Highland Ranch Highschool

No Degree -

University of Colorado

Dealership Managment -

NADA DEALER ACADEMY

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Rick Boyer